After the bubble of "Jinyuan Football" burst, the Chinese Super League began to decline, the club ran out of money, big-name foreign aid and foreign coaches fled the Chinese Super League, the competitiveness of the league declined, and the attention was much lower than before.
In addition, due to the impact of the epidemic, the Chinese Super League had to adopt a match system, and there were no fans to watch the game, which was even worse for the Chinese Super League, which was already at a low point, so it was no longer favored by sponsors. In the past three seasons, the broadcast rights of the Chinese Super League have only been sold for a total of 240 million yuan. Compared with 2015, the sky-high broadcast fee of 8 billion for 5 years is not worth mentioning at all.
As we all know, the broadcast rights of the Chinese Super League are the most important source of economic income for the Football Association. Now, the Football Association has lost this important income, not only has no money to spend, but the national team can only live in a three-star hotel in economy class when participating in the away World Preliminary Tournament. The income of each club has also been greatly reduced, and the average dividend of each club per season is only a few million yuan.
After the epidemic, the 2023 season of the Chinese Super League will fully resume the home-and-away system, and fans who have not been able to watch the game for three years have poured into the stadium to cheer for the home team. As a result, this season's Chinese Super League has shown signs of recovery on all fronts. The home stadiums of Beijing Guoan, Shandong Taishan and Chengdu Rongcheng have all become gold medal markets in China, and this has once again made sponsors see the value of investing in the Chinese Super League.
At the latest shareholders' meeting held by the Chinese Super League recently, it was also officially announced a very exciting news - the Chinese Super League will sign a new sponsor, and the new sponsor will offer 750 million yuan for the broadcast rights of the Chinese Super League for 5 years. Although there is still a big gap compared with the price of 8 billion yuan in 5 years of that year, the average broadcast fee of 150 million yuan for 1 year is already a lot of money for today's Football Association.
In this way, the future of the Chinese Football Association will not only be much better, but the major clubs will also be able to get a lot of broadcast fee dividends, which is undoubtedly a life-saving money for those Chinese Super League clubs who are in dire straits. Those clubs that were originally planned to dissolve may also come back to life because of this, giving up the idea of withdrawing from the Chinese Super League.
Song Kai, the new president of the Football Association, is quite pragmatic, and some of his initiatives after taking office have played a positive role in the recovery of domestic leagues at all levels. If during Song Kai's tenure, the Football Association no longer tosses blindly and introduces various policies and regulations that violate the laws of football, I believe that the Chinese Super League can gradually get out of the trough and get back on track.
Some time ago, Song Kai also proposed a reform plan for the neutral name policy to increase the commercial title of the club, if this plan can be implemented, it will attract some businesses to reinvest in Chinese football, and then those clubs with financial difficulties can regain their vitality, and the Chinese Super League will see the hope of rising again!