"The wheat is higher than the grain, and the wind will blow it. People are higher than the group, and the crowd will push it. ”
This sentence, in the "small composition incident" that has been fermenting recently, makes people reflect a lot.
Before telling the beginning and end of the "Little Composition Incident", Aunt Jiang wants to review with you the history of Dong Yuhui's out-of-the-circle childhood.
If you mention Dong Yuhui, you have to mention Oriental Selection first, because New Oriental's original business has been greatly reduced, Yu Minhong has resisted a lot of pressure and started live streaming with a group of "teachers".
At that time, whether it was its own circle or the live broadcast circle, it caused quite a stir, the former thought that they had lowered their value, and the latter felt that their industry span was too large.
However, at the insistence of Yu Minhong and the insistence of some teachers who are willing to change their identities and appear in front of the camera to bring goods, Dongfang Selection is gradually seen by everyone.
Because their style of bringing goods is "unique".
Image source: Screenshot of online video, invaded and deleted
When you go to someone else's live broadcast room, the harvest is just a few products, but in the live broadcast room of Dongfang Selection, children can learn knowledge, and parents can soothe anxiety.
Because they not only bring goods, they also "teach and solve doubts" in the process of bringing goods, and fully give full play to the advantages of their original profession, and Dong Yuhui is particularly prominent.
At first glance at Dong Yuhui, it is difficult for many people to skip paying attention to his appearance, because if the appearance is handsome as the criterion for judging the anchor, to put it bluntly, Dong Yuhui cannot even be regarded as qualified.
But what is surprising is that in a short period of time, he has become the most popular anchor of Dongfang Selection, and even the anchor with countless fans on the whole network.
The reason lies in the fact that his export is a chapter, and his exposition can be deeply rooted in the hearts of the people.
For example, some people call him "prose-style delivery", some people evaluate him as "bilingual delivery", and some people directly praise him as "life philosophy delivery".
Because under his unique output expression, he sold ordinary peaches to an unexpected beauty, he sold the corn that was so daily that it was no longer daily to make people dream back to the freshness of childhood, and he even sold the rice that can be seen almost every day on the dinner table to "understand in simple terms" the life truth.
In fact, the important thing is that he is different from other anchors in terms of price pressure and pressure, and in terms of voice, he finds another way, quotes scriptures, and cites from the side, provoking netizens to enter the live broadcast room selected by Dongfang, just to feel the cultural power he conveys.
There are even netizens who directly said that because of Dong Yuhui, he is willing to "pay for knowledge".
It can be said that Dong Yuhui's live broadcast style, or Dongfang Selection's unique live broadcast track, has won great praise from netizens.
I thought that such an "inimitable" would have a long-term development in the live broadcast circle, after all, not everyone can squeeze into their track, but the problem lies in itself.
Image source: Screenshot of online video, invaded and deleted
A few days ago, under the video of Dong Yuhui's introduction to Jilin's trip, the editor of Dongfang Selection put a comment on the top, the meaning of which was very clear, that is, many of Dong Yuhui's commendable "small compositions" were actually made by everyone in the team.
This operation is very confusing, Dong Yuhui in front of the camera has countless fans because of his talent, and his own employees behind the camera directly indicated that the copywriting was from the hands of others, which is no different from "demolishing the stage".
And although the editor's later response to Dongfang Selection was literally good, you can feel it when you taste it carefully, and the "meaning of targeting" is obvious, which has caused netizens to be upset with Dong Yuhui.
There are even many netizens who stand in Dong Yuhui's position, feel aggrieved for him, and run to Yu Minhong's social account to leave a message, asking him to come out and uphold justice.
Within a few days, the matter was in an uproar, but because the person concerned did not come out to respond too much, the matter gradually subsided. After all, in the age of the Internet, news updates and iterations are very fast.
But just when everyone was about to forget and the matter was about to pass, Mr. Sun, the CEO of Dongfang Selection, couldn't sit still, and directly responded to the "meeting" in the live broadcast room, and a wave of operations escalated the situation.
Because as soon as he opened his mouth, he wanted to "have a meeting", because he came up and did something similar to smashing his phone to the table, because he also mentioned Dong Yuhui's salary on the public platform.
And he also made a very clear response to who made those "small compositions", saying that a considerable part of them were created by the team behind the scenes.
It can be said that this response has made many netizens know in their hearts.
In fact, the matter itself is not very big, after all, Dong Yuhui himself has never said that all the copywriting is his creation.
In addition, excellent live broadcasts have always relied on the team, not on the individual alone. So even if Dong Yuhui has a team behind him, it is understandable, and he has never been Dong Yuhui, but Dong Yuhui in the Dongfang Selection live broadcast room.
He was originally out of the team, and it was normal to have the help of his teammates during the work.
Image source: Screenshot of online video, invaded and deleted
But what is abnormal is that the editor of Dongfang Selection has repeatedly "jumped" out, even after Dong Yuhui and Mr. Sun's combined live broadcast was suspected of responding, they also "jumped" out, which made netizens not very understanding.
Everyone is a team, how can they repeatedly "target" the people within the team?
Moreover, how can a behind-the-scenes editor who is just wearing a vest respond to the head anchor again and again, openly and secretly, again and again?
The impact this has had on Dongfang's selection of himself has always been negative.
A "turmoil" between oneself and one's own people makes everyone see it in a fog.
It wasn't until Dong Yuhui stopped broadcasting, Dongfang Selection continued to lose fans, Mr. Sun came forward to apologize, Yu Minhong also responded in person, and even the popularity of Dongfang Selection's opponent's live broadcast room skyrocketed, and everyone realized it.
It turns out that it is not only the "disagreement" between the editor and the anchor, but also the workplace, the team, and the "big move......
Writing this, Aunt Jiang remembered the workplace situation of "Wen Huixin" in the recently hit TV series "News Queen".
Because of a live broadcast with a "high click rate", Wen Huixin, who was never taken seriously as a newcomer in the workplace, was promoted several levels to the position of "ace anchor", and began the era of her "news queen".
Her adequate preparation before the live broadcast, her quick response on the spot, and her in-depth and sharp analysis of the incident were all recognized by her colleagues and the audience.
As for Wen Huixin herself, she has her insistence on news, but she also has her difficulties in the workplace.
For example, the boss Mrs. Fang needs someone to check and balance her, for example, her boss Feiye never helps her, for example, her colleague Liang Jingren has always targeted her, and for example, her colleague Zhang Jiayan, who has always been known as "neutral", also contradicts her everywhere.
In fact, she is obviously outstanding, but she is not favored by the leaders, and the reason has been pointed out in the middle of the plot: she is highly meritorious.
Image source: Screenshot of "News Queen", invaded and deleted
Wen Huixin used her ultimate pursuit of news to achieve the "credibility" in the hearts of the audience, and everyone will not doubt the authenticity of the news when they think of her, but her overshine has to some extent made her company "SNK" bleak.
It also made Mrs. Fang, the person in charge behind the company, lose a lot of the right to speak and decide in the Ministry of Information.
Therefore, knowing that she had made a great contribution to the company, Mrs. Fang still acquiesced to other people's "targeting" of Wen Huixin, and forced her to the point of recognizing her own situation.
Wen Huixin is a smart person, she knows when to retire and when to endure, so she retreated behind the scenes after her promotion and focused on making content.
But even so, others were not satisfied, and Mrs. Fang even supported the new force Zhang Jiayan, standing on the opposite side of Wen Huixin again and again.
Image source: Screenshot of "News Queen", invaded and deleted
It wasn't until later that Liang Jingren took out the "negligence" of Wen Huixin's live broadcast when she became famous, and pulled her off the "altar" in one fell swoop.
In fact, when watching the drama, everyone didn't understand that their own family "shots" against their own family, even on the grounds of "news authenticity", it was still a "lose-lose" situation, and there was also an out-of-context uprising.
But later, in connection with the causes and consequences of the plot and many cases in real life, the audience gradually understood: Wen Huixin is very good, but her excellence cannot exceed "SNK".
Therefore, in the workplace, Aunt Jiang hopes that everyone can use the sentence in "Caigen Tan" to encourage themselves:
"The earth is low to become the sea, and the man is low to be king. ”
You don't have to compete, but you have to be full at all times, keep improving, and maintain the ability to break the game.
Yes, no one can do without anyone, but there must be someone who can achieve extremely low substitutability.
Best wishes.