On December 9, Tomson Beijian, a leading brand in China's dietary supplement industry, officially announced that Yu Kewei became its general food promotion ambassador. On the same day, the second phase of "The Sound of Life" exclusively titled by Tomson Beijian was released as scheduled, and Yu Kewei, as the invited singer of "The Sound of Life", sang a song "I Remember" with Tan Weiwei in the second episode of the program, and its excellent performance effect once aroused heated discussions among netizens. The strong combination of powerful singers and national brands is bound to lead the life paradigm of scientific nutrition in the new era.
The exclusive title of "The Sound of Life" is the latest season of the "The Sound of Life" series of music comprehensives created by Mango Channel after "HK Phil Season" and "Treasure Island Season", and has been broadcast twice since December 2. In the second issue, Yu Kewei and Tan Weiwei sang "I Remember" is an adapted version, which does not use too many high notes, but uses a large number of middle and low tones to pave the way, bringing the audience a different audio-visual experience. In the first episode of "The Sound of Life", Yu Kewei also sang the song "Meet Ninety-Eight" with Chen Chusheng, which also left a deep impression on the audience.
As the exclusive title sponsor of the program "The Sound of Life", and also the signatory of Yu Kewei, netizens are discussing the show, or discussing Yu Kewei, naturally they can't avoid Tomson Beijian.
As a leading brand in China's dietary supplement industry, By-Health has gained a good consumer reputation by virtue of its technological innovation strength. It is reported that since the establishment of the brand, By-Health has firmly implemented the strategy of "scientific nutrition", strengthened the research and development of brand science and technology, and continued to focus on "new raw materials, new functions and new technologies". In June 2023, Nature, a world-renowned scientific journal, launched its first supplement focusing on nutrition research in China, which highlighted a number of cutting-edge research results of By-Health. "The company is not limited to becoming a product manufacturer, but is trying to explore new areas of health, such as precision nutrition and anti-aging," the article said.
This move by Nature highlights the influence and innovation of By-Health in the field of nutrition and health, and has received high attention and wide recognition from inside and outside the industry. As of the end of June this year, it has successfully accumulated 379 patents, including 103 invention patents on raw materials and formulas, and the number of health food registration approval certificates is as high as 139. According to the latest Q3 financial report of Tomson Beijian in 2023, the company has achieved revenue of 7.782 billion yuan and net profit attributable to the parent company of 1.901 billion yuan in the first three quarters, with high product market acceptance, which shows the brand strength.
In addition to the group's own hard core strength, By-Health has always adhered to the warm original intention of protecting the health of family and friends. Since 2013, By-Health has built a digital system around the traceability of raw materials, anti-counterfeiting tracking, etc., especially the audit mechanism of raw materials, which is almost harsh, so as to ensure product quality from the source. This empathy for producing high-quality nutritional products for family and friends, conveying care and warmth to consumers, has naturally won the recognition and respect of consumers.
At present, Tomson By-Health's exclusive title of "The Sound of Life" continues to be screened, and we look forward to sharing more good songs and legendary stories of the times in the follow-up of the program, and also look forward to Yu Kewei, the promotion ambassador of Tomson By-Health's ordinary food, to bring more wonderful performances in the following programs.