When this news came out, it immediately set off a wave of discussion on the Internet. For a while, "Hard to Coax" became a hot topic on social networking sites and forums, and book lovers were dazzled and participated in this big discussion.
The novel has a loyal fan base who have long been drawn to it, and have imagined countless times what it would be like if it were brought to the screen one day.
And when the dream came true, they were even more excited.
The discussion on the selection of the male and female protagonists is the most enthusiastic. "Who can play the role in my heart well?" Everyone, you and I are expressing your opinions. The charm of this work lies in the richness of the characters' personalities, and playing them is a great test of acting skills.
The number of candidates who appeared again and again for a while was dazzling, and it was really difficult to distinguish between them. In the end, several Xiaosheng Xiaohua stood out and became the most popular candidates. They either have delicate performances or outstanding appearances, and they all have some fits with the characters.
Gradually, the discussion extends from the characters to the plot. "This paragraph must be kept!" This line must not be deleted!" Fans are gossiping as if they were sitting in the writer's room in person.
They have long had the story in their bones and know the details like the back of their hand. The entire network is occupied by the discussion of "Hard to Coax", and everyone is looking forward to the successful adaptation of this novel and its presentation on the screen.
As soon as this revelation came out, it immediately caused an uproar on the Internet. "Zhang Yuxi and Zhai Xiaowen?" For a while, people looked at each other, and they were a little incredulous. The combination of two actors with very different names is naturally surprising.
Immediately afterward, people's first instinct is to rummage through their profile photos to see if they look like the right fit for the role.
Sure enough, Zhang Yuxi's bright and moving appearance left a deep impression on many people. She bears some resemblance to Wen Yifan, the heroine of the book. But soon questions were raised about whether her acting skills were up to the task of this complex role, and that she had not performed well in most of the roles in the past.
Whether it will become Zhang Yuxi's counterattack this time remains to be considered.
And Zhai Xiaowen's situation is serious, and the gap between it and the male protagonist in the book is too big. People argued: "This Sang Yan is too weak, isn't it? I really can't see a single shadow of a dignified flying!" It's so different from what I had in mind!" Naturally, there are defenders who are questioned.
"The shape can be adjusted through styling, and acting is the key. His supporters analyzed it this way.
Soon, more brain-opening netizens threw out new candidates, causing an uproar. This person and that person, you fight for me, the scene is very warm. Even some of the more unpopular young actors forcibly stuffed the topic list at this opportunity.
It's a mess.
While the controversy was raging, someone suddenly asked, "Is this news reliable? Could it be just hype?" Suddenly everyone shut up. Only then did I remember that there was no official news of certification.
Isn't all speculation illusory? I remember that Wang Churan was also rumored to be the heroine before, and it was finally confirmed to be fake. It's hard to know whether it's true or false this time.
When this controversy was raging, the main creator slowly released an official statement. The tone of the statement was flat, just a simple explanation that it was still in the early stages of preparation, and the leading actors had not yet been decided.
Seeing this, the netizens who were still fighting for me suddenly shut up, and their eyes were a little embarrassed. After such a heated discussion, it turned out to be nothing.
Suddenly realized, but also a little disappointed. was originally looking forward to who could play the role in his mind, but now everything is back to the starting point. But since filming hasn't started yet, there's more room for discussion, isn't it? One day, the most suitable person will appear in front of everyone.
So this discussion came to an end, and people retreated to the level of fantasy and continued to make up for the most perfect actor in their minds.
This is not the first time that the popular IP of "Hard to Coax" has frequently appeared in hot search topics on Weibo recently. Some time ago, the speculation and discussion of the choice of the male and female protagonists occupied the focus and caused a sensation.
But it soon subsided under an official statement. Then there are various self-media articles that write and analyze candidates, inciting the passion of fans. It seems that every other week, such a wave of marketing offensive is coming, the purpose is to create heat and increase exposure.
However, gradually, these marketing routines were seen through by netizens, and the result of too many repetitions was just fatigue. Fans who would have been excited to discuss it are now indifferent when it comes to topics related to "Hard to Coax".
Even began to feel disgusted, feeling that the hype was too much.
"Again, didn't you say last time that you had already decided on a candidate?"
"Just, how many times? Are we really stupid?"
"The grandstanding routine is really boring. ”
And so on and so forth, reactions are becoming more and more common. Fans feel that they are being used as a propaganda tool, and they will only be mechanically driven by the rhythm of hype. The true thoughts and passions of the heart are consumed.
Many people choose to block the topic outright and stop participating in the game.
As everyone knows, these marketing techniques have gradually had little effect, and there seems to be a hot search on the Internet that is still discussed, but in fact, the number of participants has continued to shrink. This is undoubtedly a dangerous signal for a film and television drama that has not yet started filming.
Because if you lose the trust and expectations of fans before the release, you are likely to face a double Waterloo of word-of-mouth and box office.
In order to deeply analyze the recent exposure and discussion data of topics related to "Hard to Coax" on the Weibo platform, we collected all the hot searches containing keywords such as "Hard to Coax", "Zhang Yuxi" and "Zhai Xiaowen" in the past month, and summarized and analyzed the change trend of their exposure and discussion.
According to statistics, in the first week of last month, the topic of "Difficult to Coax" male and female protagonists" reached an astonishing 2. 500 million, which sparked a heated discussion among about 50 million netizens.
In the second week, the topic of "Zhang Yuxi starred as the heroine" was exposed 1. 200 million, and the number of discussions dropped to about 36 million. In the third week, the exposure of "Zhai Xiaowen denied the rumors of starring" fell to 80 million, and the number of discussions was only 17 million.
In the fourth week, the exposure of ""Hard to Coax" entered the intensive preparation stage" rebounded to 100 million, and the number of discussions was 21 million.
It can be clearly seen from the data curve that this series of topics has attracted widespread attention from netizens in the first two weeks, reaching the peak of exposure and discussion; But in the weeks that followed, it quickly decayed, and even negative discussions emerged.
This popularity is being consumed rapidly, and the interest and attention of netizens are declining. If such a high-density marketing routine continues, it is expected that the exposure and discussion volume of later topics will continue to decline. This will have a certain negative impact on the eye-catching and word-of-mouth in the later stage of the series.
Therefore, it is recommended that the crew change their strategy and maintain attention by releasing richer positive information. After layers of speculation and discussion, the main creators and cast of this novel adaptation remain a mystery. But we have reason to believe that the crew must be carefully considering and striving to choose the best team to present this hit work.
As loyal readers and fans, we shouldn't just focus on superficial speculation and hype. Because what can move people's hearts in the end is whether the series itself is well-made.
What we can do now is to keep a positive mindset.
Let's wait with confidence for the day when "Hard to Coax" will come out!
At that time, all the hype will come to naught, and the shock and emotion from the heart will dominate the audience.