Some time ago
#月薪一万买不起面包#
#Now bread is getting more expensive# and other topics
has been on the hot search many times
Many netizens sighed:
Now it costs more than 10 yuan to buy any bread
I want to buy two or three pieces of cheap bread
It's getting harder and harder
Have you felt the skyrocketing price of bread?
And recently, an interesting phenomenon has emerged
There has been a "2 yuan bread fever" across the country
Numerous affordable "2 yuan bakeries"
Hot out of the circle
▲ Source: National Business Daily
Two dollars for a loaf of bread
Some shopkeepers claim to be able to sell 1,000 a day
In a residential area in Xixiangtang, Nanning, Guangxi
Entrepreneur Xin Miao
Recently opened a $2 bakery
The small store has no brand and no logo
This shop only sells round bread for 2-2.5 yuan
Serve with different fillings such as mashed taro, mochi and cheese
Make baking on site
Xin Miao told reporters
At the current level of business
On average, 1,000 loaves of bread are sold per day
And not just in Guangxi
Cities in East and South China
You can find similar stores
There are also such new stores in Guangzhou
It's like a bun shop
It's downstairs in your house
It's just that Chinese pastry has become Western-style baking
▲ Source: Interface News
According to the Daily Business Daily, Fang Qingkang, the owner of a "2 yuan bread" shop in Hangzhou, revealed that although the store has not been open for a long time, the business is very hot.
"We are in short supply every day, and there are often customers waiting in line for bread, and the largest customer can buy 50 loaves of bread per person. ”
Mr. Zhou, a customer who came to buy bread, said that he likes to buy bread at this bakery near the community, and it only costs 20 yuan to buy a big bag each time.
How did you do it so cheaply?
Are the ingredients safe and can I eat them with confidence?
so
What does a $2 bakery make money on?
Can raw materials guarantee quality?
According to the poster news report, in the face of doubts, the owner Xu Zheng said frankly that the baking materials cannot be said to be famous brands, and the materials used are all relatively good.
furthermore
Compared to the usual bakeries in the past
The renovation cost of the 2 yuan bakery is low
Some stores don't even need decoration
Bring in equipment and raw materials to dry
According to Jiemian News, a 2-yuan bakery in Guangzhou said that the store basically has sales of 1,000-2,000 yuan every day, and if this level is maintained, then it can return to its original cost in 3 months.
A search is full of "entrepreneurship posts"
There are already people who "harvest" by joining
on the Internet social platform
With "cheap bread" as the keyword
There are a lot of "entrepreneurship posts" in 2 yuan bakeries
The Beijing News pointed out
At present, this kind of Internet celebrity 2 yuan bakery
It has given birth to investment promotion and teaching fees
Two major profit models
Among them, the teaching time of opening a store is usually about 3 days, and a single person collects nearly 10,000 yuan in tuition at one time. Some shopkeepers bluntly said that selling bread "makes a small amount of money", and after opening a store for half a month, you can turn it into opening a franchise and teaching to make money.
▲ Source: Jiangnan Evening News
Some franchise brands have appeared intensively since late October, and some bosses have only learned Xi baking technology for 3 days to set up a quick recruitment company, eager to "harvest" the interests of franchisees, but in fact, they have not obtained the franchise record qualification.
According to the analysis, 2 yuan bread fills the gap in the low-price baking market, but the large single product route and the low customer unit price determine that it can only survive by increasing the repurchase rate. The statements of "daily sales of five or six thousand yuan" and "gross profit margin of more than 80%" mostly exist in the promotional copy of 2 yuan bakeries, and the actual operation is difficult to achieve, and the daily sales of some students are difficult to exceed 2,000 yuan.
presently
Consumers are increasingly gravitating towards cost-effective products
But it's not "brainless" in pursuit of low prices
Whether the 2 yuan bakery can stand up by cost performance
A question mark is needed
These old bakeries in Guangzhou
There are also a lot of cheap breads
I can't afford to eat a dozen pieces a piece
2. Mosquito chicken, one is more cost-effective~
Actually, in Guangzhou
Adhere to the old cheap cake shop with small profits and quick turnover
There are also a lot of them
Although not like the explosive two-dollar bakery
"Two Elements"
But the taste and value for money have also passed
Years of certification from the neighborhood
We've covered it before
(Click to view the previous report: Internet celebrity cake shop wants to "hold the hat"? Don't be surprised, these are Lao Guang's favorites!)
@各位街坊
What do you think of the explosion of two-dollar bakery?
Would you like to give it a try?
Do you have any favorite bargain bakeries to recommend?
Sources: Daily Economic News, Interface News, Daily Business Daily, Zhengguan News, Poster News, Beijing News, Jiangnan Evening News
Editor-in-charge: Li Jiani
Editor: Anne Xu