On December 14, it was reported that for several days in a row, topics related to "Oriental Selection" dominated the hot searches on many social platforms. And the matter stemmed from the many pulls between Dongfang Selection Editor and Dong Yuhui's fans.
Recently, the Oriental selection team has brought goods all over the country, and every time he goes to a place, Dong Yuhui often sends a video to warm up and say a literary word.
Therefore, some netizens are curious about who the copywriting comes from?
In response to fans' questions in the Weibo comment area, the editor of Dongfang Selection said, "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. ”
Some fans went to the bottom of it and asked if the composition was written by Dong Yuhui, and the editor of Dongfang Selection's official Weibo replied again, saying that "the anchor sometimes writes, but the anchor usually works too hard, and most of them are indeed written by the copywriting team" and so on.
The editor's reply caused dissatisfaction among some of Dong Yuhui's fans, and they went to Dong Yuhui's live broadcast room to inquire about the matter, and Dong Yuhui said that the editor of Dongfang Selection was replying indiscriminately.
As a result, the editor was annoyed, so the editor used the account of Dongfang Selection Company to tear up his own star anchor in the comment area, saying, "I can't bear it, I didn't reply indiscriminately, for example, this live broadcast in Jilin, the copywriting was created independently by the relevant staff, and the anchor only changed five words." Shanxi's out-of-the-circle copy, the anchor has not changed a word. The situation in Sichuan and Gansu is similar, so tell the truth. ”
Dongfang Selection's recent small actions made Dong Yuhui's fans very dissatisfied, and they scolded Dongfang Selection for deliberately targeting Dong Yuhui. said that Boss Yu Minhong admitted that the copywriting was created by Dong Yuhui himself, you are sorry for Dong Yuhui and so on...... Some people also dug up the "2,000 Dong Yuhui account incident" in September this year, thinking that Dongfang Selection is "de-Dong Yuhui" on the one hand, and on the other hand, it is squeezing its commercial value and damaging its personal image. Previously, in response to this incident, Yu Minhong also apologized and pointed out the operational problems of his company.
As a result, Dong Yuhui's fans ran to the live broadcast room of "Gaotu Jiapin", because they thought that "Gaotu Jiapin" was a competing product selected by Dongfang. Fans also claimed, "Since Dongfang Selection is such a backstab, then Gaotu Jiapin will dig Dong Yuhui over, you have to catch this splashing wealth." “
……
So far, the situation brought about by this pull is:
Dong Yuhui himself personally sent a small essay in response (the small essay is as follows)
On the 12th, the CEO of Dongfang Selection personally responded to the recent small essay incident in the live broadcast room: criticizing the editor's team, working with emotions, and inappropriate communication methods; mentioning that Dongfang Selection Company recognized Dong Yuhui's contributions, and there was no owe in treatment, and his annual salary was more than tens of millions on the Internet; he apologized to Dongfang Selection's customers, but resolutely said no to the behavior of the fan circle, and hoped that some fans would remain calm.
After falling for 3 consecutive days, the share price of Oriental Selection finally stabilized and rose today. The number of fans in the live broadcast room of Oriental Selection dropped sharply by more than 140,000 in 4 days.
In addition, take a look at the live broadcast room of Gaotu Jiapin, which was suddenly attacked by the sky-high wealth.
The background of "Gaotu Jiapin" is similar to that of Dongfang Selection, both of which have transformed from doing education business to live broadcasting, and Chen Xiangdong, the founder of Gaotu Education, personally led the team and officially entered the live broadcast in November 2022.
According to reports, the popularity of the live broadcast room is about 20,000 people, but on the evening of December 11, 600,000 people poured into the live broadcast room of Gaotu Jiapin, and on December 11 and December 12, Gaotu Jiapin increased its fans by 19,000 and 21,000 respectively.
Just now, Chen Xiangdong, CEO of Gaotu Jiapin, also posted a message to Dong Yuhui's fans: "A lot of friends have asked me, will Gaotu dig Dong Yuhui, I replied, 'Dong Yuhui is not used to dig, but to love', blurted out a sentence, it is indeed my state of mind." ”
Seeing this, do you have any questions: In the circle of live broadcasting, is luck greater than hard work?