The ups and downs of the film market are like a turbulent wave, sometimes turbulent and surging, sometimes calm as a mirror. Recently, the box office performance of "Twinkle Twinkle Twinkle Star" has become a hot topic in the entertainment industry, first the pre-sale box office reached 200 million, but the successive wave of refunds was unexpected, and a full 470,000 people chose to refund their tickets. This incident has triggered deep thinking about the quality of films, the actor Qu Chuxiao, and the entire film market.
Uncertainty in the film market
As an expression of mass culture, the market changes of film are complex and changeable.
The pre-sale box office was as high as 200 million, which once made people look forward to this movie. However, the 470,000 refunds make people wonder whether there is a problem with the film itself or the audience's expectations for the film are too high.
On the one hand, the competition in the film market is fierce, and blockbusters from all walks of life are vying to be released. Audiences have a lot of choice, and filmmakers often use various means to create a situation that seems to be high word-of-mouth and popularity when promoting films, and advance box office numbers often become a way to attract audiences.
But what really affects the audience's viewing experience is the quality of the movie itself. The occurrence of a wave of refunds can mean that audiences are dissatisfied with the movie after actually watching it, and their expectations are not met.
On the other hand, the phenomenon of refunds may be related to marketing tactics. In the case of over-marketing, some films may use exaggerated propaganda that creates excessive expectations of the audience for the film. And when the audience finds that the actual film is far from the expectation, choosing to refund the ticket has also become a reasonable reaction.
Qu Chuxiao: A leader of the post-90s actors
Qu Chuxiao, the leading actor in the film, has also become the focus of heated discussions. He has performed well in many films and is loved by the audience. However, this incident has made him the focus of public opinion. For an actor, a film's box office results can have a profound impact on his career.
Whether Qu Chuxiao can become a leader of the post-90s actors needs to be looked at from a more comprehensive perspective.
First of all, his excellent acting skills have been recognized in previous works, which laid the foundation for his position in the industry. But the uncertainty of the film market also makes an actor's influence full of twists and turns.
Secondly, the audience's preference for actors is often related to the image of the character they create. Qu Chuxiao has created a series of characters with personality and depth in his past works, which is one of the reasons why audiences love him. But the success of a movie often depends not only on the individual actors, but also on the director, screenwriter and other factors.
Finally, the post-90s actors are strong and highly competitive. In addition to Qu Chuxiao, there are many post-90s actors who have emerged in the entertainment industry, and they each have their own unique charm. In this era of diversified development, actors need to continuously improve their acting skills and role selection to cope with the increasingly fierce market competition.
Reflections on the quality of the film
The occurrence of ticket refunds has also made people put forward higher requirements for the quality of movies.
The success of a film depends not only on its advance box office and marketing methods, but also on whether it can move the audience and make the audience resonate after watching the movie. Film creators should pay more attention to the intrinsic quality of the film and create works with more depth and connotation.
In addition, the aesthetic standards of the audience are constantly improving. With the progress of society, people's requirements for cultural products are getting higher and higher, and film, as a cultural form, should keep pace with the times and meet the needs of the audience at multiple levels.
Filmmakers should pay more attention to the quality of the script, the quality of the director, etc., rather than just working on the star cast and publicity methods.
The future of the Marché du Film
The future of the Marché du Film is full of challenges and opportunities. With the development of technology, the way audiences watch movies is also changing. The rise of online movie-watching platforms has made it more convenient for audiences to access film resources, and the traditional cinema model is also under pressure to redefine. The film industry needs to be more agile in responding to these challenges, innovating formats and improving quality to retain audiences.
In this era of diversity, the film market needs more diverse and in-depth works. Audiences have higher expectations of creators, and they want to be inspired and think about the movie. Only in this way can the Marché du Film be truly sustainable and provide audiences with a richer cultural experience.
summary
The ups and downs of the film market are inevitable, and every success and setback is a baptism of the industry. For the audience, they should look at the movie more rationally, not only chasing the star lineup and box office figures, but also paying attention to the quality of the film itself.
For actors, success is important, but it is even more important to maintain professionalism and constantly improve their acting skills.
The future of the film market requires the joint efforts of more people. The producer needs to pay attention to the quality of the film, the actors need to keep improving, and the audience needs to look at each work more rationally. Only in this way can the film market better meet the challenges of the future and bring better film and television works to the audience.