On December 12, Huawei held a Huawei innovative product launch conference in Dubai with the theme of "Creation to Beauty", and released new products such as Huawei FreeClip ear clip headphones, MatePad Pro 13.2-inch, and Huawei MateBook D 16. This is Huawei's second global flagship new product launch conference held overseas after Huawei's wearable strategy and new product launch conference with the theme of "Fashion, Leapfrogging" in October. The conference brought the ultimate technology and fashion aesthetics to consumers around the world, conveying Huawei's confidence in continuing to build a global, fashionable, and high-end brand.
It is human instinct to feel beauty in creation, and HUAWEI tablets unleash the creative potential of human beings, allowing everyone to create anytime, anywhere, and enjoy the joy of creation. Based on the consumer experience, HUAWEI tablets create easy-to-use, practical, and easy-to-use product functions to facilitate digital creation. Today, the HUAWEI MatePad Pro 13.2-inch tablet family has a sleek aesthetic design, HUAWEI PresenceTM display, HUAWEI SOUND technology, and a 10,000-level pressure-sensitive stylus equipped with Starlight technology, bringing users the ultimate audio-visual and writing experience.
The unique "C-shaped bridge" design perfectly interprets "fashion, more leapfrogging", and closely connects the two distributed architectures of the spherical sound system and the bean-shaped power system, rejuvenating the aesthetic new sound, and opening a new chapter in the wearing and experience of intelligent audio products.
The beauty of creation makes the joy of creation accessible to everyone
After a decade of technological innovation, Huawei tablets have evolved from focusing on audio-visual entertainment to exploring light office experiences and leading the productivity revolution, always pursuing the ultimate product experience for consumers. The blockbuster product at this press conference, the Huawei MatePad Pro 13.2-inch, as the culmination of the decade, will be a new generation of creative assistants and productivity tools for users.
Huawei MatePad Pro 13.2-inch is a high-end flagship product launched by Huawei, equipped with a large flexible OLED screen, the body weight is only 580g, the thickness is only 5.5mm, the bezel width is 3.4mm, and the screen-to-body ratio is 94%, which is the thinnest, narrowest bezel, and highest screen-to-body ratio in the tablet industry so far. It has industry-leading technologies such as Huawei's ImmersionTM display and HUAWEI SOUND, and a rich software ecosystem, which will bring consumers a highly immersive audio and video experience.
The scene also brought two "good helpers" of the Huawei MatePad Pro 13.2 inches: HUAWEI M-Pencil (3rd generation) Starlight stylus and a new smart magnetic keyboard, whether it is painting, note creation, or business office, it will greatly improve the user's creative efficiency.
The HUAWEI M-Pencil (3rd generation) connects and interacts with the Huawei MatePad Pro 13.2-inch through Starlight technology. With six leading capabilities, including low latency, high throughput, high concurrency, high reliability, anti-interference, and precise positioning, the HUAWEI M-Pencil (3rd Gen) is the industry's first pressure-sensitive stylus with over 10,000 levels. At the same time, with the cross-application color picking function, it can help users accurately obtain the target color between different applications, saving the comparison and color matching process.
The new Smart Magnetic Keyboard features a split design that allows users to place the tablet at a distance and height that they feel comfortable with, no longer limited by the fact that the keyboard must be combined with the tablet to be used, and a large-size, global pressure-sensing touchpad that allows users to quickly switch between applications through gestures on the trackpad when using the tablet, bringing users a PC-like creative experience.
HUAWEI tablets have always paid attention to everyone's creative needs, and hopes that through technological innovation, creative design and artistic expression can become everyone's way of recording life. The Huawei MatePad Pro 13.2-inch released this time inspires users to continue to create fun and become creators of beauty with its stunning aesthetic design, free and pleasant writing and drawing capabilities, immersive audio and video effects, and convenient and casual office experience.
Technology and aesthetics collide with a variety of new products unveiled in Dubai
At the launch of Huawei's innovative products, Huawei FreeClip earphones, Huawei MatePad Air Soft Light Edition, and Huawei MateBook D 16 were also brought to consumers.
After three years of grinding a sword and three years of polishing the near-ear open track, Huawei's first open-back TWS earphone, Huawei FreeClip ear clip earphone, was born. This earphone adopts a unique "C-shaped bridge" design to connect the distributed sound, electricity, and control unit architecture into a whole, and at the same time has a high-end fashion color matching, which can visually incarnate a fashion symbol, stimulate the wearer's more creative ingenuity from the auditory sense, and integrate into the user's wearing needs in life, which is the best choice for fashion trends; It also supports IP54 water and sweat resistance, which is an ideal partner for people who sweat like rain every day; HUAWEI FreeClip ear clip earphones are not divided into left and right ears, can be worn in one ear and both ears, and also supports clear calls, sound and noise separation, 8 hours of continuous listening and other functions, chat clearly with online colleagues, and can hear the ambient sound clearly when wearing it when commuting, which is an ideal choice for fashionable business people.
HUAWEI FreeClip ear clip earphones are not only a new member of Huawei's audio family, but also a key part of boosting the TWS user experience to complete "fashion, more leapfrogging", allowing users to live more artistically, exercise more freely, work more freely, and listen more brilliantly.
The HUAWEI MatePad Air Soft Light Edition has a paper soft light screen with a resolution of up to 2800×1840 and a screen refresh rate of up to 144Hz, allowing consumers to get a more comfortable, healthy, clear and smooth reading and writing experience when using the tablet.
In addition, the press conference also released the Huawei MateBook D 16, which puts a 16-inch eye-protection full screen in the traditional 15.6-inch fuselage, the whole machine is small and lightweight, and the viewing field is larger. At the same time, it is equipped with a 13th generation Intel ® Core ™ standard pressure processor, which can easily cope with heavy work.
Based on the theme of "Creation to Beauty" and the free and pleasant writing and drawing experience of Huawei tablets, Huawei also announced that it will launch the GoPaint Global Drawing Activity on January 5, 2024, following the four sessions of the Innate Painting Digital Creation Competition held in China. "Born to Draw, Unleash Creative Potential!", the event aims to provide a platform for global creatives to express themselves, stimulate diverse creative forces, and allow more people to participate in artistic creation.
The launch event not only showcased Huawei's continuous innovation in product development and design, but also demonstrated Huawei's unique understanding and pursuit of technology and aesthetics to overseas consumers.