Text: Unknown philosopher
Unknown philosopher
As a kind of household food, instant noodles are very cheap, but there is a shop that sells instant noodles as a staple food, and even sells them for 15 yuan a bowl.
Although some people like to eat instant noodles nowadays, and some restaurants will sell instant noodles as a kind of noodles in their stores, the price is generally very cheap, and one or two pieces of instant noodles are added.
Occasionally, some Korean stores will sell instant noodles as a staple food, and the price is of course close to the Korean price, but the traffic of such Korean stores is generally poor.
This basically represents the attitude of most consumers towards instant noodles, that is, "not nutritious, not healthy". But this shop, which sells instant noodles as a staple dish, is doing quite well, so what's going on?
A bowl of instant noodles is 15 yuan
Nowadays, people have high requirements for their diet and pay a lot of attention to nutrition and health. Instant noodles have nothing to do with nutrition and health in the eyes of most people.
Therefore, instant noodles are a no-brainer option in most cases.
For example, when there is not enough time to cook, but when they are hungry, most people will choose to eat instant noodles, and when they are catching the train, many people will also bring one or two boxes of instant noodles for convenience.
It can be said that although instant noodles are convenient and fast, most people's impression of instant noodles is that the more application scenarios of instant noodles, the more they hate eating instant noodles.
After all, few people would want to work overtime late at night, catch the train every day, and be in a hurry every day, so they can only eat instant noodles.
But here in this store, instant noodles have gotten rid of their convenient and fast attributes, and have become "instant noodles" for 15 yuan a bowl.
But for consumers, instant noodles are instant noodles, and the instant noodles that usually sell for two or three yuan are enough to eat, and those that sell for five or six yuan are not less, but it is better to say that most of the instant noodles are tired of eating.
Therefore, if there is no big difference between a one-dollar instant noodle and a fifteen-dollar instant noodle, then no consumer will be willing to pay for it.
But since this restaurant dares to sell instant noodles as a staple food, and even sells it for fifteen yuan a bowl, if it doesn't want to close as soon as possible, it must be a reason for someone to close.
There is a lot of meat and vegetables
In most cases, instant noodles are eaten directly after soaking in hot water, and some people may put a braised egg and ham in it.
In recent years, some young people have felt that this way of eating is too monotonous, so they stew their own meat, soak the noodles with broth, and fill the stew, which looks like the instant noodles in those braised beef noodle advertisements.
This way of eating is also popular with many young people, and it has also given rise to some stalls that specialize in selling instant noodles and braised beef.
The instant noodles sold in this shop are actually similar to the "braised beef noodles" that young people like, although the instant noodles are the same instant noodles, but the instant noodles can add a lot of meat and vegetables to the instant noodles.
The first is sauerkraut, and the fact that sauerkraut noodles can be regarded as the main promotion of a certain brand proves how delicious sauerkraut is when put into instant noodles. This shop also feels that sauerkraut is the soul of this noodle.
Therefore, every day the sauerkraut will be prepared in a pot, but the sauerkraut is not just there, but it needs to be fried and then stir-fried again with a specially boiled bone broth, so as to make a satisfactory sauerkraut.
In addition to sauerkraut, there is also small crispy meat. Unlike other stores that don't know where to buy small crispy meat, the small crispy meat in this store is basically freshly fried on the same day, and even fried directly in the store, and customers who come and go can see how the store is doing.
There is also fried duck heart, although the pot in the store is big enough, but the store is not greedy for convenience to fry all the pot, but in order to make the best taste of fried duck heart, and divided into two pots to do, one pot of four catties, two pots is eight catties, eight catties of fried duck heart is enough for one day.
In addition to duck hearts, fried pork liver is also more popular. But fried pork liver is a little more troublesome, because fried pork liver to make a good texture and taste, it needs to be fried, so the pork liver can only be fried in a pot, if you want to fry enough for a day, it is normal to fry three times to be enough.
In addition to these, there are other meats and dishes that add up to more than 30 kinds of ingredients, so it can be said that most people's favorite dishes can be found at this restaurant.
In addition to more meat and vegetables, the restaurant also insists on food safety, because the owner believes that customers will only arrive when the heart is there, and if the customers are willing to come to their store to eat, then they must be responsible for the guests.
It is probably the responsible mentality of the shopkeeper that makes customers willing to eat once and eat a second time, and the shopkeeper gradually becomes a store from a small stall.
Thirty-five years of persistence
This store is not directly engaged in store business from the beginning. At the beginning, the shopkeeper's uncle was in the business of a small stall. It's the kind of food stall that pushes this cart and sells it wherever it goes.
When my uncle first started setting up a stall, it was already very early, probably more than 30 years ago. Thirty-five years ago, when my uncle went out to set up a stall, there were still quite a few people who looked down on him.
There are even people who are disrespectful, thinking that this kind of small stall is like a beggar, and they will not be productive for the rest of their lives.
But the current shopkeeper uncle, from a small stall, has developed into a store, although there is not much business, but it is normal to sell an average of 600 bowls a day, and occasionally sell more than 1,300 bowls when the business is good.
If you sell a bowl of fifteen yuan, it is equivalent to selling noodles for at least seven or eight thousand a day, and nearly 20,000 yuan more, and if you add drinks, it is normal to sell tens of thousands of dollars a day on average. This revenue can be said to be quite a lot among ordinary people.
Some people may think that this shopkeeper uncle can sell so much and can go into this industry, it must have been carefully considered at the beginning, but in fact, it is not, the shopkeeper uncle embarked on this line of work, just because after returning from the army, he felt that he had achieved nothing, and the only thing he could get was to be able to cook, so he simply went out to set up a stall.
When he first started setting up a stall, the uncle set up a stall near the station, and with the large flow of people, the uncle's business was also good, and the things sold by the uncle were at the right price, the taste was good, and the portion was also very large, so he quickly accumulated some reputation.
But this does not mean that the uncle's road to setting up a stall is smooth sailing, after all, the uncle is not a lonely person, and the family is also old and young.
Therefore, for the sake of the family and his conscience, the uncle has been living at a high cost, earning hard money every day to support the family, setting up a stall for 20 years, and the small cart has also been pushed for 20 years.
Now the uncle has his own store, and he also has regular customers and many repeat customers, and now even in the off-season, he can sell six or seven hundred bowls a day, and in the peak season, he can sell thousands of bowls a day.
Nowadays, the shop owner and the owner's wife are basically preparing for the business, and the owner's wife starts preparing the ingredients at eight or nine o'clock in the morning until five or six o'clock in the evening.
When you arrive at the store, you can continue to prepare, but because the people who come to the store usually eat for a late-night snack, in most cases, you can't close until 3 a.m.
But anyway, the current shopkeeper Uncle is quite satisfied with his current life, looking back on the past few decades, the uncle believes that no matter what, you must have confidence, you must persevere, it is impossible for any unlucky thing to let a person encounter.
Therefore, the uncle believes that as long as you persevere, then there will always be a successful day.
This principle is also applicable to most people, the uncle was considered to be a beggar who could persevere, and now for more than 30 years, while having his own business, he also has money, relying on persistence, confidence and conscience.
Maybe when we encounter a thing, we also choose to persevere, and in the end we can reap the fruits of our own success?
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