Dong Yuhui's "small composition" turmoil is still fermenting, and the Dongfang selection account loses more than 100,000 fans per day!
Since Dong Yuhui became popular by relying on live broadcasts to bring goods out of the circle, the relationship between Dong Yuhui and Dongfang Selection has always been the focus of public opinion. On December 13, 2023, the number of fans in the Dongfang Selection live broadcast room has continued to decline to 31.019 million. On December 9, 2023, there were still 31.16 million fans of Dongfang Selection, and the number of fans of Dongfang Selection directly dropped by more than 140,000 in four days.
The nature of redness and the big price you need to pay before and after becoming an Internet celebrity are difficult for ordinary people to bear.
Internet celebrity has gradually changed from a positive term to a derogatory one. Do you really know what the essence of Internet celebrity is? As long as anyone has popularity on the Internet, capital will follow. Those who have a certain amount of resources, money, and power in their hands, and who like to play new things, will play Internet celebrities in the palm of their hands.
To cultivate an entertainment star, in addition to having a very high appearance, it is more important to have a mature and powerful brokerage company to advertise it online and offline. And the stars that the chaebol does not hesitate to spend a lot of money to create are mainly to do some ulterior secrets for them that cannot be directly achieved with money alone.
After a person from an ordinary background and no family background becomes an Internet celebrity, he basically can't act completely according to his wishes. Those Internet celebrities who were once very popular and smash hits are all indispensable behind the blessing and promotion of capital. When the popularity of these Internet celebrities plummets, capital will not hesitate to abandon them mercilessly!
Those who fantasize about becoming an Internet celebrity must first be mentally prepared to believe and clearly know why they want to become an Internet celebrity and what kind of Internet celebrity they want to become. and whether you can afford the various "unspeakable" and "loss of dignity" that you have to pay before and after becoming an Internet celebrity.
Those who fantasize that one day they will become popular on the Internet are basically fools' dreams!
Webcasts do make some people make money after becoming Internet celebrities, but these people are a very small minority after all. Most of the people who fight alone have fallen on the road of live broadcast one after another. Without a professional brokerage company to promote and package you online and offline, it is almost impossible for you to become a phenomenal Internet celebrity. Traffic needs to be paid, and someone has to pay for it!
For example, behind the popularity of Liu Genghong, a phenomenal Internet celebrity fitness expert, it mainly depends on the all-round careful operation of the brokerage company for him! As for the reason why Liu Genghong became popular on the short video live broadcast platform, I am afraid that many people think that the fitness courses, fitness methods, and fitness methods he teaches in his live broadcast room are very novel, fashionable, and effective.
On May 7, 2022, the MCN agency signed by Liu Genghong accepted a public interview with the media and said: For the time being, we will not consider letting Liu Genghong live broadcast and bring goods, and then determine a long-term plan after the epidemic. The brokerage company suddenly came out and publicly shouted to the media, which also announced that there has always been a brokerage company behind Liu Genghong for his live broadcast performance road, and has been giving advice and doing a lot of promotion work!
With the rise of short video platforms, live streaming has gradually evolved into a bureau set up by capital for sheep cutting!
The head anchors of the live broadcast who are popular with capital first have "Li Ziqi", "Li Jiaqi", "Wei Ya" in the middle and back, "Luo Yonghao" in the middle, and "Dong Yuhui" in the future.
Li Ziqi gradually faded out of the field of live streaming in 2021 due to the emergence of various negative events, although she tried to return to the field of short videos in 2023, but so far she has not made much waves;
Li Jiaqi During the Double 11 in 2021, the Zhejiang Consumer Protection Committee found that Li Jiaqi and other anchors with goods had violations of regulations, coupled with the incident of insulting and belittling fans in the live broadcast room in 2023, and now he has gradually faded out of the position of the first brother with goods in the live broadcast;
In 2021, Wei Ya was charged with taxes, late fees and a fine of 1.341 billion for tax evasion!
Luo Yonghao posted on Weibo late at night on June 12, 2022, "It's been almost thirteen years in the blink of an eye, it's been so fast." Tomorrow, I will officially quit Weibo and all social platforms, and start a business again. ”
The reason why Oriental Selection has "sprung up and exploded on the Internet" is, in the final analysis, capital behind the scenes!
At the end of 2021, I watched those Internet celebrity anchors who were once popular fall one by one. At this time, the capital urgently needs to support a potential anchor with goods. As a result, capital began to spend huge sums of money to buy traffic and push the East to select the upper position. Under the circumstance that the capital invested heavily to buy traffic and the whole network pushed it, Dongfang Selection was quickly promoted to the head live broadcast brand! Dong Yuhui also became famous in a fight and became the first brother with goods!
Since then, Dongfang Selection has been "de-Dong Yuhui" on the one hand, and on the other hand, it has continued to squeeze its commercial value.
How to reduce the dependence on top anchors and successfully cultivate new anchors has always been a special focus of the current live broadcast industry. Dong Yuhui, the head anchor of Oriental Selection, is probably just a gimmick for Dongfang Selection to sell fans.
Previously, on the short video platform, about 2,000 accounts with Dong Yuhui's avatar and name, all using Dong Yuhui's video slice and hanging a small yellow car to sell goods, suddenly appeared. But Dong Yuhui didn't know about it, thinking it was a fraud. After that, Yu Minhong explained that this was a new attempt by Dongfang to select the management and apologized for it. Dong Yuhui's fans found out about it and a conflict broke out with Dongfang Selection.
Dong Yuhui's "small composition" turmoil originated from an inconspicuous comment by the editor of the Oriental Selection Live Platform.
On December 6, 2023, the editor of Dongfang Selection left a message under a promotional video: Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. The editor then explained: The customer service may not understand the details, and the anchor usually works too hard, and most of them are written by the copywriting team, and the anchor sometimes writes.
The remarks of the editor of Dongfang Selection immediately aroused the strong dissatisfaction of Dong Yuhui's fans! Then Dong Yuhui's fans and the editor started a fierce battle online. Dong Yuhui also responded to the matter: The editor who claimed to know the business very well replied in the comment area, which caused many friends to feel uncomfortable, and I sued Mr. Yu directly. Yu Minhong asked me to communicate directly with Dongfang Xiaosun, don't be too polite.
But the editor of Dongfang Selection was not satisfied with Dong Yuhui's response, so he spoke directly in the comment area: I was already aggrieved, but this time the comment area was full of miasma, and I couldn't bear Dong Yuhui to say in front of the camera last night that the editor "claimed to know the business very well" and "Hu replied", but the editor did not "Hu replied"!
The editor of Dongfang Selection also made it clear that there are so-called "Dong Yuhui's fans" who stir up trouble back and forth in the name of love, and even abuse our editor on the Internet! Dong Yuhui's iron fans seem to be completely enraged after hearing that the editor of Dongfang Selection actually said such "rebellious" remarks.
So on the evening of December 11, 2023, the live broadcast room of "Gaotu Jiapin", where only 27,000 people watched the competing products of Dongfang Selection online, instantly poured into the 600,000 netizens of the fan group suspected of being Dong Yuhui's fan group with the orange light sign of the "Selection Group", and left a message in the barrage: The splashing wealth sent by Dongfang Selection, you have to catch it, I hope Gaotu Jiapin will dig Dong Yuhui over.
On December 12, 2023, Sun Dongxu, CEO of Dongfang Selection, responded to the matter during the live broadcast. He said: The company resolutely says no to the behavior of the fan circle. First of all, I should criticize the editor's team, there are emotions in the work, and the communication method is inappropriate. Sun Dongxu said: The company has been using practical actions to express its high recognition of Yuhui, and its annual salary is not only tens of millions on the Internet, but only part of Yuhui's income.
On December 12, 2023, Yu Minhong, the founder of New Oriental, also talked about this matter in a live broadcast. Yu Minhong said: The editor-in-chief used his own tone to make some voices that were not particularly appropriate. The matter itself is not a big deal, if you want to love Dongfang Selection or Dong Yuhui, it is best to speak rationally and express your views. Everyone is a comrade-in-arms in the same trench.
Dong Yuhui posted a long article in response to the "small composition" incident that was hotly discussed by public opinion.
On December 13, 2023, Dong Yuhui said: There have been a lot of uproar recently, and I believe it is not the original intention of the company or the fans. In the past, selling products was praised frequently, and there was a saying of "small composition", the so-called "small composition" is actually impromptu text with no time to prepare, and it is not exciting.
Dong Yuhui said: In order to cooperate with the scene and strive for transition time, the later live broadcast needs to continue to improvise small compositions. Dongfang selects the copywriting of live broadcast with goods, some of which are written by themselves, some of which are finally formed by providing ideas and suggestions to the editor, and some of which are written by the editor according to their own ideas.
Dong Yuhui said: He opposes the culture of the fan circle, and he also opposes stigmatizing anyone with ulterior motives in the name of "fan circle".
He called on everyone to speak rationally. The greatest meaning of our work is to make life better for more people. Although Dongfang Selection has tried to get rid of its dependence on Dong Yuhui many times before, the effect is not obvious. In fact, for e-commerce platforms and head anchors, it was originally an interdependent relationship. However, once the live broadcast platform and MCN organization rely too much on a certain anchor, it will naturally generate many potential risks, such as the risk that after the sudden departure of a well-known anchor, there will be no successor.
Everything is a game, and you and I are all insiders
How much does it really make a big promotion? I'm afraid that all this is just a game of cutting leeks one after another under the careful arrangement of capital. Consumers who buy goods in various live broadcast rooms seem to have picked up a big bargain, but in fact, all the people who place orders have become leeks under the sickle of capital.
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