Source/synthesized from China News Weekly, Securities Times, etc
Yu Minhong: It is inappropriate to mention Dong Yuhui's salary
On December 14, Yu Minhong, the founder of New Oriental, released a video statement on social platforms in response to the recent "small composition" controversy. Yu Minhong mentioned in the video: It was originally a small matter within the company, but it became a surging public opinion because of improper handling. Xiaobian's approach seriously lacks professionalism, which also shows that there are big loopholes in the company's management.
Yu Minhong pointed out in his response that when Sun Dongxu, CEO of Dongfang Selection, explained the problem, he mentioned that Dong Yuhui's salary was inappropriate, and he had leadership responsibility as the chairman, and also apologized to Dong Yuhui. "Xiao Sun does things, he is young and energetic, but he is not mellow enough. So I believe you understand. ”
Regarding the "fan circle culture", Yu Minhong responded that he never knew what "fan circle culture" was, and this time it was popularized. He said that he did not think that Dongfang Selection had any "fan circle culture", and he resolutely resisted the "fan circle culture".
Yu Minhong responds to the "small composition" incident Picture/video screenshot
Previously, on December 5, the editor of Oriental Selection said that part of Dong Yuhui's "small composition" copywriting was from the team. In this regard, fans were dissatisfied with the editor's "backstabbing" Dong Yuhui and stealing the credit, causing a conflict between Dong Yuhui's fans and Dongfang Selection.
On the evening of December 12th, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent small essay incident in the live broadcast room, mainly focusing on the following points: criticizing the editor's team, working with emotions, and inappropriate communication methods; Yuhui's emotions were affected, so he temporarily decided not to conduct a live broadcast on the 10th; the company recognized Dong Yuhui's contributions, and there was no indebtedness in treatment, and his annual salary was more than tens of millions on the Internet; he apologized to the company's customers, but resolutely said no to the behavior of the fan circle, and hoped that some fans would remain calm.
In the early morning of December 13, Dong Yuhui posted a long article on his personal Douyin in response to the "small composition" turmoil, "I believe it is not the original intention of the company, nor is it the original intention of fans." I don't want to respond too much, and if I don't do anything wrong in this process, please forgive me. ”
In his response, Dong Yuhui introduced the creation mode of Dongfang's selected essays: first, he created his own composition, such as Xi'an and Inner Mongolia, second, he provided ideas and suggestions, and the editor created them, and the two sides discussed and revised them; third, the editor created them independently, and he rarely changed or did not change them.
Regarding the latest Jilin field small composition, Dong Yuhui said that it belongs to the third situation: "The small writing is different from the idea we mentioned at the beginning. ”
In addition, Dong Yuhui's social media page has changed his signature. Previously, Dong Yuhui's personal signature was "I used to be a teacher, and now I am a salesperson". And now it has been changed to "don't will, don't must, don't fix, don't me". The signature is from the Analects of Zihan, which means that Confucius put an end to four faults: no subjective speculation, no absolute certainty, no stubbornness, and no self-righteousness.
At present, the number of fans in the live broadcast room of Dongfang Selection Douyin has dropped to 30.865 million, and there is still a downward trend. On December 9, there were still 31.16 million fans of Dongfang Selection, and in just five days, the number of fans has dropped sharply by more than 290,000.
Dong Yuhui's annual salary is more than 10 million!
The small essay led fans to "break the defense", and the latest response of the CEO of Oriental Selection......
The "business war" caused by the small composition? "The wealth of the sky" began to be transmitted in the live broadcast circle.
Recently, under the video of "Trip to Jilin", the editor of Oriental Selection pinned the answer comment of "Who is the hand of the promotional copywriter", saying that most of the classic essays are created by the copywriting team, not all of them are from the hands of the anchor. immediately aroused the dissatisfaction of a large number of Dong Yuhui fans, believing that he was "backstabbed". After the incident sparked heated discussions, on December 10, the last day of the Jilin trip, Dong Yuhui failed to appear in the live broadcast room as originally planned.
Since December 11th, a large number of fans with the "Selection Group" light on their heads have poured into the live broadcast room of Dongfang Selection's competitor Gaotu Jiapin, and shouted "The splashing wealth sent by Dongfang Selection, you have to catch it". As of the latest, the number of Gaotu Jiapin's latest fans has reached 411,000, and the number of fans has increased by nearly 100,000 in two days. At the same time, the number of fans of Dongfang Selection has declined, as of the latest 31.069 million, and nearly 100,000 fans have been lost in two days.
The stock price trend of the two companies is also similar to the number of fans, on December 11, the share price of Oriental Selection fell by more than 7%; on December 12, in the case of the Hong Kong stock Hang Seng Index rising by more than 1% and the cultural media sector rising by 4.58%, Oriental Selection turned green many times in the intraday and closed with a "0" increase; today, the share price of Oriental Selection fell sharply again, falling by more than 7% as of press time. Compared with the closing market value on December 10, 4.8 billion Hong Kong dollars (about 4.4 billion yuan) have evaporated in three days. On the contrary, the Gaotu Group behind Gaotu Jiapin rose by more than 6% on December 11, and once rose by more than 12% in the intraday; on December 12, Gaotu Group continued to rise sharply, rising by more than 20% in the intraday period, and rose 17.41% as of the close, with a cumulative increase of nearly 25% in two days.
On the evening of the 12th, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent small essay incident in the live broadcast room. He also revealed that some people had previously extrapolated Dong Yuhui's annual income of tens of millions based on the company's financial report, but in fact, "that is only part of Dong Yuhui's (annual) income". In addition, Dong Yuhui also issued a long response in the early hours of this morning.
Oriental Selection "Small Essay Event"
On December 8, Oriental Selection opened a three-day "Jilin Tour". Under the Dongfang Selection of a "Trip to Jilin" video, the answer comment on "Who is the source of the promotional copy" at the top is the source of the fermentation of this incident.
In the comments, the editor replied, "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, the shooting team, and the editing team. ”
And this reply immediately aroused the dissatisfaction of some Dong Yuhui fans. Fans said that Dong Yuhui did not deny the team's contribution, he once mentioned in the live broadcast that this kind of small composition is not all written by himself, but also written by the team, changed by himself, or written by himself for the direction and team, etc., Dongfang Selection previously used "Dong Yuhui's small composition" to drain the stream, and now the editor is so vocal that it is a "backstab" anchor.
Some netizens directly used "Yu Minhong said that Shanxi Xiaowen was written by Dong Yuhui" to scold the editor, "Is it you lying, or is Yu Minhong lying?"
The editor of Dongfang Selection continued to respond, saying that "Shanxi copywriting is also written by the copywriting team, and the customer service may not know the details."
After that, Dongfang Panpan, another anchor of Dongfang Selection, and Sun Dongxu, CEO of Dongfang Selection, all responded to the matter in the live broadcast, Sun Dongxu said that the small composition was co-created by Dong Yuhui and the team, saying that the extreme views of fans are killing and stepping on.
And Dong Yuhui also humorously replied in the live broadcast to appease fans, saying that the editor "replied" in the comments, and also said that he had "complained" to the leader, and finally had a very "intense" communication and drank several pots of loose baskets (bulk liquor).
However, after Dong Yuhui's humorous reply, the editor of Oriental Selection once again replied in the comment area.
On December 10, the last day of the "Jilin Trip", Dong Yuhui failed to appear in the live broadcast room as originally planned.
On the evening of December 11, Dongfang Selection's official WeChat account announced the performance of the "Jilin Special", saying that it had hit a new high again. According to third-party statistics, the sales of Dongfang Selection reached 276 million yuan in three days, the sales of local good products in Jilin were hot, and the transaction orders of Jilin specialties exceeded 1.1 million.
"Splashing wealth" passed on to competitors?
However, at the same time as the performance of Jilin Bank reached a new high, the negative effects caused by the "small composition" incident were also fermenting.
Since December 11th, a large number of Dong Yuhui fans have poured into the live broadcast room of Dongfang Selection Competitors - Gaotu Jiapin, who is also from education and training. That night, many netizens with orange signs on their heads poured into the "check-in", shouting "The splashing wealth sent by Oriental Selection, you have to catch it". According to multiple media reports, 600,000 people poured into Gaotu Jiapin's live broadcast room that day, compared with 27,000 the day before.
At the same time, the live broadcast room of Dongfang Selection has been affected somewhat. According to The Paper, the number of viewers of Dongfang Selection that night was 8.18 million, compared with 12.1 million to 16.91 million in the previous three days, and the highest number of online people that night never exceeded 30,000, compared with 77,000, 219,000 and 43,000 in the previous three days.
This morning, the Securities Times reporter checked the live broadcast room of Gaotu Jiapin, and from time to time saw some netizens with the orange light sign of the "selection group" on their heads placing orders or leaving messages in the live broadcast room, and one netizen left a message saying, "Your stock has skyrocketed, and Dongfang Selection has plummeted." ”
Indeed, as described by this netizen, on December 11, the share price of Oriental Selection fell by more than 7%; on December 12, when the Hang Seng Index of Hong Kong stocks rose by more than 1% and the cultural media sector rose by 4.58%, Oriental Selection turned green many times in the intraday and closed with a "0" increase; Today, the share price of Oriental Selection fell sharply again, falling by more than 7% as of press time. On the contrary, the Gaotu Group behind Gaotu Jiapin rose more than 6% on December 11, and once rose more than 12% intraday, and on December 12, Gaotu Group continued to rise sharply, rising more than 20% intraday and 17.41% as of the close.
At the same time, the number of fans of Gaotu Jiapin has increased significantly in the past two days, and as of press time, the latest number of fans of Gaotu Jiapin has reached 411,000, and the number of fans has increased by nearly 100,000 in two days. The number of fans of Dongfang Selection has declined, as of the latest 31.069 million, and nearly 100,000 fans have been lost in two days.
ACCORDING TO A NEW FORTUNE REPORT, XUEERSI'S PARENT COMPANY, TAL.N, IS ALSO GEARING UP TO RECEIVE THIS WAVE OF TRAFFIC.
Dongxu Sun, CEO of Oriental Selection, responds to the latest:
Regarding the intensifying incident, on the evening of December 12, Sun Dongxu, CEO of Oriental Selection, responded again to the recent small essay incident in the live broadcast room, and the whole response took about 10 minutes. The main points of response are mainly focused on the following points:
1. Criticize the editor's team, work with emotions, and inappropriate communication methods;
2. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th;
3. The company recognizes Dong Yuhui's contributions, and there is no owe in treatment, and his annual salary is not more than tens of millions on the Internet;
4. Apologize to the company's customers, but resolutely say no to the behavior of the fan circle, and hope that some fans will remain calm.
Sun Dongxu said that he first had to criticize the company's editor, and it is understandable that the editor has emotions in his work, but the communication method is wrong, and he can't complete the work with emotions. Sun Dongxu also said that he did not notice the dissatisfaction of the editor's team in time, which was also his own problem.
Sun Dongxu said that he has communicated with Xiaobian and Dong Yuhui separately, hoping that the two sides can be calm and reasonable. However, he also pointed out that some of Dong Yuhui's behaviors in this turmoil were also somewhat inappropriate. He said that on December 10, Dong Yuhui decided not to broadcast after communicating with him. But Sun Dongxu believes that even if there are external events, they should not affect the established live broadcast arrangements. However, he also said that he must understand Dong Yuhui, so he respected his personal wishes.
In addition, Sun Dongxu emphasized that the company and anchors have always resolutely rejected the fan circle culture, and Dong Yuhui also said that he would issue a statement against the fan circle culture. I hope that some fans will not hurt the anchor in the name of love.
Regarding netizens' belief that Dongfang Selection "treats Dong Yuhui badly", Sun Dongxu said that everyone does not have to worry about Dong Yuhui being bullied, let alone worrying that he will be mistreated by the company in terms of treatment. He also revealed that some people had previously extrapolated Dong Yuhui's annual income of tens of millions based on the company's financial report, but in fact, "that is only part of Dong Yuhui's (annual) income".
Dong Yuhui responded
In the early morning of the 13th, Dong Yuhui also responded to this matter through a long article on his personal Douyin account, Dong Yuhui said that these "small compositions" copywriting that Dongfang selected to hold a provincial special session were written directly by themselves, such as Xi'an and Inner Mongolia;
Regarding the "small composition" in Jilin Field, Dong Yuhui said that the editor's thinking was different from his own at the beginning, but then the editor's copywriting was very good, so he basically did not change. Dong Yuhui said that the copywriting he recorded would be taken seriously.
In addition, Dong Yuhui also emphasized that he opposes the fan circle culture and opposes stigmatizing anyone in the name of "fan circle".