Bentley Bentayga collapsed, sales in China plummeted by 25%, from a price increase of 500,000 yuan, now a discount of 400,000!

According to the number of new car compulsory insurance purchases, in October 2023, Bentley Bentayga sold only 105 units, a year-on-year plunge of 24.5%. As the first SUV model launched by an ultra-luxury brand, the Bentley Bentayga won the favor of many bigwigs in the early days of its listing, and the 4S store even increased the price by 500,000 yuan for external sales. This situation of short supply and demand began to change from the second half of 2022, with Bentayga becoming no longer scarce, and 4S stores also stopped increasing prices one after another, and then gradually developed to parity or even discounted sales.

The online car market learned from the Bentley 4S store that a batch of Bentayga inventory vehicles are currently being cleaned up, and the manufacturer subsidy can be enjoyed before the end of this year, with a discount of 250,000 yuan for the standard axle version and 400,000 yuan for the long axle version.

The models subsidized by the manufacturer are all existing cars or vehicles on the way, all with certain options, and the optional price is about 200,000-300,000 yuan. If the invoice date is in 2024 or the customer chooses private customization, they will not be able to enjoy this manufacturer subsidy.

Bentayga parallel import models also have considerable discounts, generally between 300,000 yuan and 400,000 yuan, and some models can even reach 500,000 yuan. The standard axle version is priced at CNY 2.38 million to CNY 3 million, the long-shaft version is priced at CNY 2.85 million to CNY 3.79 million, and the plug-in hybrid version is priced at CNY 2.35 million.