500 super craftsmen gathered for the annual event to create another myth for the UGC of "Egg Boy Party".

The teahouse found that "Egg Boy Party" was playing a new job.

Recently, "Egg Boy Party" opened the prelude to the annual event - the "Super Artisan Recruitment" activity with the innovative concept of creating a "miniature landscape" version of the map - the artisan booth. During the 10-day recruitment period, more than 10,000 creators responded to the recruitment and submitted their resumes and favorite booth works. After 4 days of public voting, nearly one million votes from all Egg Boy made 500 creators stand out and won the title of "Super Craftsman", and were invited to participate in the annual mystery project to create the annual UGC event of "Egg Boy Party".

You must know that in the eyes of many peers, the reason why "Egg Boy Party" can detonate the domestic party game track as a "dark horse" is that the industry is most talked about is its irreproducible UGC ecology. "Egg Boy Party" announced in August this year that the number of MAU and park maps both exceeded 100 million. From the hundreds of millions of park maps in the game to the 500 "creative miniatures" gathered by the spotlight of "Super Artisan Recruitment", "Egg Boy Party" for the first time presents the creative emotions and relationships under the concept of UGC with a more intuitive "miniature landscape". From this, the teahouse also discovered the reason why "Egg Boy Party" can attract users and lead the UGC track.

01

Speak for yourself:

The miniature landscape presents a cross-section of life

After the launch of "Egg Boy Party", it has frequently become popular because of the interesting scenes in the user-made map, or the exquisite pictures with a high degree of restoration, and has become the best model for the UGC content of party games. The "Super Craftsman Recruitment" campaign takes a different approach, requiring creators to exert their whimsical ideas in the limited creative space of the "booth", condensing their distinctive self-style into intuitive "miniature scenes".

Judging from the award-winning booths displayed in the end, these booths have already become a stage for the creator's personalized expression, reflecting a variety of life sections with the creator's personal imprint, showing the creators' multiple perspectives of paying attention to social issues, spreading traditional culture, and pursuing artistry and fun, which is also in line with the connotation and thickness of the UGC ecology of Egg Boy all along: in addition to real and tangible happiness, there are more humanistic care and thinking.

A large number of map creators have always tried to refract real-life concerns and reflect hot social issues in "Egg Boy Party". As the excellent work "Heart Disturbance" at the super craftsman's booth presents - an indescribable and inexplicable "emotional maze" - the heart is beating regularly, but there are stabs that come out coldly. The contestant "Decadent Guy" reproduced the main visual scene of one of his map masterpieces, "Letter to Yu", into his personal booth, hoping to call on users to pay attention to the mental illness community again with the help of this seemingly "dissonant" heterogeneous picture.

"Heart Disturbance" booth

As another key creative theme of Egg Boy UGC, the works of traditional Chinese culture have once again entered our sight in the form of miniature booths. From "Ancient River Tides" to "Rhapsody Collection", one is a freehand Danqing ink painting scroll of dragons flying over the mountains, the beginning of the lanterns, and the flowing water of small bridges, and the other is a talented man sitting under the maple tree splashing ink to write "life calligraphy". The creator condenses the broad and profound traditional national style elements into "one side of the world", which not only makes people marvel at the ingenuity of the creator's conception, but also reaches the realm of "one leaf and one world", making Chinese culture and modern electronic art collide with a new spark.

Of course, the egg boy UGC carrying the creator's unbridled imagination is far more than that, when browsing the dazzling super craftsman booth on the publicity page, the teahouse deeply feels that the process of playing the stage display video is like dismantling the "scene blind box", you never know what the next surprise will be when you open it - it is a wooden music box, a snowy European-style cabin, and a colorful and fragrant sweet chocolate booth The "Ball Bumping Gameplay" was added to the booth to bring users an immersive interactive experience like visiting an exhibition, and the "Building a Beautiful Paradise" booth of "Gluttony Eggs" integrated the real fitness experience into the creation of the booth, creating a vivid image of a muscular egg boy and a golden egg boy holding a hammer of strength, which was full of entertainment spirit.

Starting from the concept of the idiom "words are like people", these booths present a completely different but very vivid soul of the creator. Thanks to Egg Boy Party's increasingly powerful map editor, creators can build any scenario they want. Through the "Super Artisan Recruitment" activity, "Egg Boy Party" also pushed the most valuable resource in the construction of the UGC ecosystem - creators to the forefront, allowing them to speak with their works and speak for themselves, and also created a highlight moment for unique creators.

02

The core of building UGC:

Grow with creators

If you want to build a benign UGC ecosystem, you first need to solve the problem of how to attract more ordinary users to creators.

After watching the [Interview with Star Craftsmen] column of "Egg Boy Party", the teahouse found that in fact, many of the "super craftsmen" shortlisted this time had never touched the map editor before entering "Egg Boy Party", and the Egg Boy Workshop was their "first electric shock". Therefore, it can be said that "Egg Boy Party" has witnessed the whole process of their transformation from ordinary users to newcomers to the park, and then to grow into workshop bosses.

The teahouse participated in the first creator conference of "Egg Boy Party" in June this year, and the warm and harmonious creator atmosphere left a deep impression on the teahouse, and also met the interesting and loving creators.

Like "Xuan Tsai Run", she is a girl with a strong literary temperament and a love for nature. She loves to make a journal, and for her, making a map of Egg Boy is as healing as making a journal. With the help of the powerful Egg Boy UGC editor, Xuan Zai moved her daily fragments and life insights into the Egg Boy map she created, and also realized her yearning and pursuit of art since childhood.

Of course, "Egg Boy Party" not only allows users to pursue their dreams, but also allows users to get solid "bread". The full-time dad "Brown Bear", who has a dream of gaming, has gained a new growth route in his life in "Egg Boy Party". When sharing at the creator conference, he said that his mood has also had twists and turns, initially because of the map "Sword in the Lake" hit hit and high-spirited, in the middle of the time because the popularity of the new work is not as expected and felt discouraged, after tossing and turning, he finally found his original intention and chose to do what he wants, not to be bound by data, to grasp his own creative rhythm, and finally become an official signed author, to obtain long-term and stable income, and to perfectly balance family and dreams. This time, the "Brown Bear" was also selected as a super craftsman, and the "Brown Bear's Adventure" booth, which was constantly "demolished" and then "rebuilt" in the presentation picture, also seemed to confirm his unique journey of creating an egg boy hero.

There are many more creators who have gained sympathetic friendships in "Egg Boy Party". "Langlang 11" and "Puxi Coke." It's the perfect pair to meet in the official communication group. As an art student's "Puxi Coke." It will help science students optimize the art style of the map "Langlang 11", and "Langlang 11" will also be compatible with "Puxi Coke." Share creative skills and experiences, and the two sides communicate with each other and make progress together. This time, the two also brought two exquisite landscape booths, "Wave Booth" and "Deep Sea Ruins", leading everyone to start a fantasy journey of "going to the sky and entering the sea".

It can be said that these booths are not only the epitome of thousands of interesting souls, but also promote the flow of creativity and friendship, attracting more "dandelion seeds" carrying dreams to find a creative soil in "Egg Boy Party". In this process, whether it is the map editor tool, the perfect creator incentive system or the harmonious and friendly creator atmosphere, the concept of "co-creation" of the UGC ecology can take root, so that every user can create their own dreams through the "paradise" and achieve a growth arc from 0 to 1.

03

Continue to increase the integration of UGC ecosystems

Repeatedly breaking the ceiling of the track

It can be seen that in order to build a virtuous cycle and active UGC ecosystem, powerful and effective editing tools, a perfect incentive system, and a friendly and harmonious creator atmosphere are all indispensable.

The "Super Craftsman Recruitment" activity of "Egg Boy Party" also connects the three together through the chain of "official stage, creator singing, and user voting", which is a powerful declaration of the UGC ecological integration power of "Egg Boy Party", and also reveals the successful trajectory of "Egg Boy" being able to lead the UGC track.

According to the teahouse, since its release, "Egg Boy Party" has always adhered to the editor iteration strategy of high-frequency updates and low-threshold access - from the rich scenes, objects, mechanisms and other "fool-like" templates in the early stage, to the addition of generative AIGC technology in the mid-term, the threshold for the creation of the map editor has been gradually reduced. After multiple versions of the map editor, it is now possible for users to input relevant parameters or pictures to automatically generate image walls, pixel text/paintings, flowers, buildings and other components.

The Builder function is used to edit the page

And while the user-made maps in the Paradise Gallery are rich enough, it can be seen that the ambitions of Egg Boy Party don't stop there. This can be seen from the recent launch of the "custom vehicle" function, in addition, the official also broke the news that the "egg code" and "shooting UGC" and other functions will be launched soon, of which the "egg code" can be regarded as fool programming, users only need to simply stitch together the "event", "action" and "condition" statements, you can easily achieve the originally difficult to achieve functions.

It is foreseeable that the new editor features that have been revealed or launched recently will further improve the richness of the UGC creation genre of "Egg Boy Party", allowing each creator to directly become a game developer, so that every whimsy has a more free and open space for realization. The courage from the development team to insist on exploring the boundaries of UGC creation has also allowed "Egg Boy Party" to break through the ceiling of UGC creation of party games again.

In order to allow users to learn the editor functions more smoothly, "Egg Boy Party" also provides a rich and complete teaching system: from "Workshop Small Classroom", "Creator Workshop Open Class" to "Craftsman Academy Training Camp", to achieve a virtuous circle of "Workshop Boss" leading novices to get started, and novices gradually grow into the next star craftsmen. For example, the "Craftsman Academy Training Camp" combines theoretical teaching and operational practice, which not only builds a growth channel for novice egg boys from entry to proficient, but also lays a solid foundation for the editing tools of the UGC ecosystem to run well. It is understood that in the first training camp, many creators, including "Xin Xin Xiaonei", have realized the identity conversion from newcomers to official signed authors, so as to obtain more stable creative income.

At the same time, if instrumentalization is the first step in the growth of creative ability, then the "Create the Egg Era" program, which is based on powerful UGC tools with high frequency iterations, multiple creative competitions covering all users as the carrier, and perfect creator incentive and signing mechanism as the support, completes the puzzle of creator incentives and support on this basis. The plan uses 500 million incentive funds to provide users with "stable happiness" in all aspects of their creation within 2 years.

On the one hand, users can participate in resident monthly and annual events with continuously upgraded rewards, such as the "Workshop Creation Competition" and "Craftsman Creation Month", and on the other hand, with the richer creation functions of the map editor, more subdivided tracks including "Workshop Component Bounty Order" and "Vehicle Championship" and other short-term welfare incentive events are also being launched, and a large number of interesting map creation competitions with special nodes such as seasons, festivals, and brand linkages are also once again escorting the creative income of creators. It can be found that in addition to the actual high cash incentives to reward creators, these events also greatly realize the creative needs of creators in different subdivisions, and improve the exposure of different types of gameplay maps.

At the same time, as mentioned above, with the "egg code" and "shooting UGC" functions being launched in the future, it is believed that more unexpected gameplay types such as shooting, meat pigeon, battle royale and so on will be born, and with the nourishment of hundreds of millions of users' creativity, UGC magnificent gems with richer cross-sections will be forged.

Matched with the abundant incentive events is the official and mature official incentive and signing mechanism, which helps creators with different demands and different growth stages to get more opportunities for upward growth and leap. As long as the number of map players exceeds 10,000, the creator can apply to join the official incentive program, and the subsequent maps can receive stable cash income according to their popularity, showing the full sincerity of the official to protect each idea.

For those creators with higher pursuits and unique talents, the official will continue to explore them to become official signed authors, opening up a clearer future for them. The official has also prepared a series of exclusive rights and interests for this group of signed creators, in addition to getting higher map cash income, they can also "experience the new features of the workshop first" and "participate in more official offline exchange activities".

The design of such an incentive and contract system, together with an efficient and low-threshold editor, also makes Eggboy's UGC creation a kind of "social currency", allowing users to meet more like-minded "Eggboy" friends through the medium of common hobbies while focusing on creation, promoting internal communication in the EggBoy UGC ecosystem, and promoting the flow of creativity and content. "Langlang 11" and "Puxi Coke." It is an example of this acquaintance.

According to the teahouse, "Egg Boy Party" also held multiple exchange activities such as "Craftsman School Exchange Day", "Creator Meeting", "Creator Conference" and "Workshop UGC Online Exchange Meeting", giving full play to the importance of the official stage-creator singing. And these events also explain why these Egg Boy creators are so close at the inaugural Creator Conference, and they have become familiar with each other as they play together, give advice, and explore new ways to play, turning from playmates to friends.

At the same time, this kind of exchange meeting is also an important way for the official to listen to the needs of users. At the first workshop UGC online exchange meeting, some creators proposed the need to increase the "shooting UGC module", and the official also came up with a shooting UGC scheme covering multi-dimensional design modules such as camps, life systems, and force systems in the second exchange meeting, and announced that it will be launched in the game soon.

Looking back on the UGC road of "Egg Boy Party", the reason for this is that only by laying a good foundation in the map editing function, protecting the "brainstorming" of users with an incentive plan, and infinitely stimulating creativity in a harmonious creative atmosphere, can we grow into the current "Egg Boy Party".

epilogue

A good UGC ecology not only needs the nourishment of creativity, but also needs the meticulous care of creativity. There is no shortage of interesting souls in the world, what is lacking is support and seeing.

What the UGC ecosystem of "Egg Boy Party" provides is the support of "you have a dream, I will build a ladder for you", and it is quite a sense of "you have a whimsical idea as vast as a galaxy, I travel light years on a spaceship, and even the faintest stars will be presented to the world". Through the "Super Artisan Recruitment" event, these 500 super craftsmen were crowned, and the teahouse also saw the essence of why "Egg Boy Party" can become a dark horse this year: respect and cherishment of creative value. And this also reflects the high degree of emotional integration from the development team to the user, from the user to the creator. Because of respect and support, each creator grew up in "Egg Boy Party" and finally got to know themselves.

And this also makes the teahouse more and more curious, what surprises will the annual UGC event of "Egg Boy Party" bring, what is the "mysterious project" that 500 super craftsmen will participate in? What kind of "flower work" will "Egg Boy Party" play, which will bring 100 million shocks to the industry? The teahouse believes that "Egg Boy Party", as a recognized national paradise, will use user creativity as a catalyst to hold more exciting and interesting park parties. In the egg waffle paradise, users can get real and pure happiness, and can see the infinite possibilities of dreams.

.data_color_scheme_dark{--weui-ORANGERED: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-REDORANGE: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-COLOR-ACTIVE: #373737}.data_color_scheme_dark{--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}.rich_media_content{color:#000000e5; font-size:17px; font-size:var(--articleFontsize); overflow:hidden; text-align:justify}.rich_media_content{color:#ffffffa6; color:var(--weui-FG-HALF)}.rich_media_content{position:relative; z-index:0}.wxw-img{vertical-align:bottom}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}body,.wx-root,page{--weui-BTN-HEIGHT: 48;--weui-BTN-HEIGHT-MEDIUM: 40;--weui-BTN-HEIGHT-SMALL: 32}body,.wx-root{--weui-FG-1: rgba(0, 0, 0, .55);--weui-ORANGERED: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .5);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-REDORANGE: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);-- weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}@media screen and ( min-width:1024px){body:not(.pages_skin_pc){background:#191919; background:var(--weui-BG-2)}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){-- appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-ORANGERED: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-REDORANGE: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);-- weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme: dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media( prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{-- wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--appmsgPageGap: 20px}*{margin:0; padding:0}.rich_media_content *{max-width:100%!important; box-sizing:border-box!important;-webkit-box-sizing:border-box!important; word-wrap:break-word!important}