Why is Lin Junjie "annoyed" | Beijing News Quick Commentary

The repeated game between celebrities and spoofs has formed a relatively clear boundary of "offense" so far.

▲ Lin Junjie's concert scene. Photo/Lin Junjie Weibo

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Malvern

Lin Junjie may never have thought that he would be associated with "Hao Han Song" and "Red Sorghum Model Team".

According to media reports, after the dance clip of the concert was also "spoofed", singer Lin Junjie issued a clear objection. On his personal social account, Lin Junjie said, "It's not funny and disrespectful", and said, "If you just want to get happy by adding strange music to the performance clips, please don't come to my concert next time."

The online spoof material that was "condemned" by Lin Junjie actually matched Lin Junjie's rhythmic dance with music with a "local flavor" familiar to domestic audiences, such as "Heroic Song" and "Red Sorghum Model Team", thus presenting a sense of contrast between the fashion dance of pop singers and the earthy soundtrack.

The secondary processing of public works or performance clips to obtain humorous or satirical effects has become an important "netizen self-made" culture on the Internet. But the boundaries of this kind of creation have always been in a blurred area.

Objectively speaking, compared with many cases of lawsuits and controversies caused by Internet spoofs in the past, these videos of "spoofing" Lin Junjie are not excessive. If the rules for "recording videos" at concert sites and the copyright of related materials are excluded, these videos themselves do not directly slander or slander Lin Junjie's personality image or his works themselves.

While entertainers publish their works publicly, they also need to accept that their public works and performances will inevitably become part of the mass communication materials and topics. For example, famous scenes in film and television dramas, mistakes in singers' concerts, dance clips, etc., will enter the mass communication and become a part of entertainment.

However, from the creator's point of view, Lin Junjie's dissatisfaction is also understandable. A well-choreographed dance has been "misunderstood" in the process of dissemination, and has even become the material for online entertainment jokes, which is obviously contrary to the original intention of creation. Therefore, it is difficult for many singers and actors to accept the fact that their "works" eventually become other people's jokes.

Moreover, some spoofed jokes will inevitably have an impact on the image of celebrities in order to pursue communication effects. This time, Lin Junjie's dance clip was spoofed, and the "Lin Junjie" shown in it is in obvious contrast with the workplace positioning of pop singers and musicians, and it is not what fans think of themselves. It's no wonder that the parties have spoken out about this and expressed a clear diswelcome attitude towards the pranksters.

You must know that because of the particularity of the industry, the image of star artists is also related to the development of their personal careers. As a singer, Lin Junjie is particularly concerned about this, and when it is reasonable, he should also be respected.

Jumping out of this matter, how to view this kind of communication phenomenon that coexists with online spoofs is of more public value. In fact, the repeated game between celebrities and spoofs has formed a relatively clear boundary of "offense".

For example, from the point of view of the source of the material, the material obtained in obvious infringement and the "spoof" used for commercial promotion without permission are not approved, and from the perspective of the spoof content, it is also obvious that the material is spread by means of grafting, falsification of quotations, etc., or directly slandering and attacking the works of specific characters, is also clearly beyond the boundary.

From the perspective of the objective communication chain, a large number of "second creations" or "spoofs", and even some face swaps, voice synthesis and other content, are inevitable derivative phenomena after the relevant materials are publicly flowed into mass communication. Especially with the rapid development of AI, the technical threshold has been greatly reduced, and similar situations will only become more and more common.

Not only is this technically impossible to contain at the source, but in fact, as long as there is no obvious transgression, it should not be curbed because of the "creative emotion" or "cherishing image" of some creators.

From this point of view, from a personal point of view, Lin Junjie, as a creator, certainly has the right to express his attitude towards the dissemination of his personal works, and even reject specific fans, but in a general sense, for some minor "offenses", singers and other public figures should not be overly on the platform, and easily escalate them to accusations such as "crossing the line" and "breaking the law".

Once a work is published and distributed, no matter what the original intention and hope of the creator is, it will be difficult for the dissemination of the work itself to fully conform to the author's own wishes. This point should also become a psychological common sense for public figures in the face of "offense", and they should abide by the boundaries with the public in tacit understanding.

Written by Malvern (Media Person)

Editor / Chi Daohua

Proofreading / Wang Xin

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