The price of Mercedes-Benz BMW trams has been reduced by 100,000 yuan, and it is really cheap to start now

BMW and Mercedes-Benz officially announced the establishment of a joint venture in China, which can cause a wave of heated discussions in the circle, but this alliance is not to build a car, but to operate a supercharging network in the Chinese market to meet the needs of brand users for charging and replenishing energy.

This means that users of new energy vehicles such as Mercedes-Benz and BMW can enjoy the charging function more conveniently. The first batch of charging stations is expected to be put into operation in key cities for new energy vehicles in 2024, such as Beijing, Shanghai, Guangzhou and Shenzhen. More than 1,000 supercharging stations will be built within 3 years, and 7,000 supercharging piles will be provided. It is worth mentioning that in the future, these superchargers can also be used by other brands of models.

The century-old rivals are "huddling together for warmth" in the era of electrification, which also shows us the determination of Mercedes-Benz and BMW to accelerate new energy. In the past two years, under the impact of high-end new energy vehicles, the new generation of consumers have a new look at the "high value" and "luxury" of cars, so that BBA and other traditional luxury brands that are dominated by the fuel vehicle empire can no longer sit back and relax with the premium of the car logo.

However, when these behemoths begin to firmly electrify, they have enough car-making strength and financial reserves. And the many layouts since the beginning of this year have also made us feel that the alarm bell of BBA has been sounded.

Nowadays, there are quite a lot of remarks on the Internet, such as "BBA trams are miscellaneous brands" and "people who buy BBA trams are stupid people with a lot of money"! Are they really so bad? Just because Mercedes-Benz and BMW are in the "two-way rush" time, we will pull out the two brands of new energy with the best sales to see what kind of market performance they are now.

BMW i3

As of October, the BMW Group's all-electric model sales in 2023 have soared by 211% year-on-year to 78,000 units. Compared with many new domestic brands, BMW New Energy is also a little "muffled to make a fortune". Among them, the main sales force is BMW i3 and iX3, of which the i3 market performance in October is stronger than that of Xpeng P7 and NIO ET5T.

First of all, compromising and lowering the price is one of the reasons why the BMW i3 sells well. It can be seen from the price reduction list of the platform that the current terminal discount of i3 is as high as 140,000 yuan, a decrease of nearly 40%. Starting from the naked car, the price came to 250,000 yuan. Not strictly speaking, the i3 has been reduced to a "replacement model" for the new version of Tesla's Model 3, and you must know that the actual guide price of the i3 starts at 353,900 yuan. So recently, the i3 has been selling much better than the Model 3.

We have also done many evaluations of the i3, and when comparing it with the 3 series, the feedback given by the supercar peak is: if you like to drive the 3 series, you will definitely love to drive the i3. Obviously, the driving pleasure of the BMW petrol car has been tuned to the tram. It is equipped with a rear-drive motor and comes with air suspension as standard. In actual driving, the i3 gives quick feedback with a light touch of the throttle. It doesn't jump out and recycle like a Tesla when accelerating and slowing down, but rather prefers a natural transition like a gasoline car, which is more friendly to passengers.

Although its automatic driving assistance system Pro is relatively basic compared with domestic high-end assisted driving, the operation logic is simple, and the traffic jam function and lane change assistance are very intelligently adjusted.

BMW's tram I have always praised its range, and it is basically true. Taking the 526km version as an example, the measured value is more than 443km, which is still under the conditions of our test drive in different road conditions. Fast charging from 10%-80% is about half an hour, and next year, after the construction of ultra-fast charging stations by BMW and Mercedes-Benz, its efficiency will be even higher.

It doesn't have the cool AI cockpit of the new power car, equipped with a 12.3-inch + 14.9-inch integrated screen, supports CarPlay, built-in iDrive 8 intelligent connection system, and emphasizes more practical attributes, depending on which aspect you focus on?

Mercedes EQE

One thing to say, Mercedes-Benz's new energy vehicles are really selling hard. However, in terms of terminal performance this year, at least more than 70% year-on-year growth has been achieved. But the collective fall of the EQ series is visible to all. The main reason for this is that the product is overly confident and overpriced. Like the early EQA, the pricing actually started at 322,000 yuan, and how much is the high-end new power car of the Chinese brand?

Therefore, the EQ series is now a collective "diving", from the price reduction information of some platforms, it can be seen that the best-selling EQE can currently be discounted up to about 140,000 yuan, this is a Mercedes-Benz medium and large sedan, after the price reduction, as long as 340,000-400,000 you can buy "small EQS", the entry version is cheaper than Xiaopeng P7i 610 Pengyi performance version. Since the beginning of this year, the EQE has sold more than 7,000 units, which is much more than the competing NIO ET7.

At the beginning of the EQE's listing, the positioning was higher than that of the E-class, and the configuration, size, and sense of technology were more eye-catching than the current top E-class. The most eye-catching thing in the car is the 64-color ambient lighting, and the visual sensory effect is satisfying. In addition, the central control provides 3D effect mode, and the LCD instrument and AR-HUD display are also relatively rich.

The biggest advantage of its L2 intelligent driving assistance system is that it is "stable" and easy to use, and the careful calibration logic on the system can see Mercedes-Benz's insistence on safety. There is a one-button lever on the steering wheel to change lanes, which can change lanes automatically and skillfully and steadily to the left and right within the traffic regulations.

Then in terms of space, the length of this car reaches 4969mm, the wheelbase is 3120mm, quite wide, you can see the 176cm little handsome guy sitting in it is also boss-like, legroom is a few fists away. However, because of the appearance, the headroom is more restrained, only 4 fingers away, and the angle of the rear seats is not inclined enough, so it will be a little tiring to sit for a long time.

In fact, from the actual measurement, the high-speed driving performance is better than the city, it has rear-wheel steering, the speed is very stable, the horsepower of 292Ps is not very strong, but it will be refreshing to drive within 110-120km, and the overtaking is very agile. In terms of range, it is about 7% off, and the 717km pure electric range version is measured to be 518.5km.

Write at the end

In addition to i3 and EQE, now Mercedes-Benz BMW's new energy vehicle terminal discounts are quite large, and the strongest flagship Mercedes-Benz EQS is even as high as 660,000+ discounts, which is really down enough. The BMW iX has a maximum discount of 250,000 yuan, and the hot-selling iX3 also has a discount of more than 110,000 yuan.

We are really grateful for the rise of China's electrification, and it is the "corner overtaking" of Chinese car companies on this track that has forced many foreign brands to bow their arrogant heads and use terminal discounts to resist the price impact of domestic brands. If it were you, would you buy a Mercedes-Benz BMW tram now? What do you think of the electrification trend of these century-old car companies?