vivo X100 wins with three moves, full score of strength
In ten years, what kind of surprises can Chinese technology companies present?
In the past decade, Chinese technology companies have shown their skills to become bigger and stronger in their respective fields, and the corresponding industries have also ushered in a blowout.
The smartphone market is very representative.
Ten years ago, foreign brands such as Samsung, Apple, and Nokia performed strongly and took a large share in the domestic market. In the past ten years, Chinese smartphone companies have been catching up, and the market share of domestic brands has increased year by year. Today, the market has already formed a pattern of collective siege of Apple. The same is true on the world stage, with data showing that 8 of the top 10 smartphone brands in the world are Chinese brands.
Technology companies are the most direct participants and the best entry point for us to observe industrial changes. Recently, a "full score report card" of the mobile phone industry vividly depicts the evolution of China's science and technology.
In November 2012, the vivo X1 series was released at the Water Cube, and the vivo X series officially set sail. In November 2023, the vivo X100 series once again chose the Water Cube to debut, showing a full score report card after eleven years. From 1 to 100, the vivo X100 series has successfully scored full marks in multiple dimensions such as performance, image, design, and experience.
The pinnacle of work, conquering the audience naturally. The data shows that from the start of pre-sale to 24:00 on the same day, the pre-sale sales of the vivo X100 series increased by 740% compared with the previous generation, which undoubtedly makes the official launch on November 21 more exciting.
Next, let's take a look at this full score report card.
The first sale wins, and the combat effectiveness is full of points
In 2023, the global smartphone replacement cycle will hit a record high. Under the increasingly rational concept of consumption, consumers will not even change their mobile phones for more than 40 months, and the new phones will face almost harsh scrutiny inside and outside the industry.
Based on this objective background, the hot response of the vivo X100 series since its launch is commendable. But at the same time, combined with its perfect score, everything is well documented.
Vertically, the vivo X100 series is the most powerful model ever in the X family.
In 2012, the vivo X1 series, as the first product of the family, stood as "the world's first thinnest Hi-Fi mobile phone", and at the same time, it also announced the ultimate pursuit of the X series in terms of design and performance. Turning our attention to the vivo X100 series eleven years later, the family's differentiated characteristics and superior capabilities have been fully strengthened.
The new design language of the sun, moon and stars gives the vivo X100 series a highly recognizable appearance, which not only has the sense of sophistication that a high-end flagship should have, but also can make people shine in the era of cookie-cutter aesthetic fatigue.
When you get started, you'll find that this sense of surprise is the same. In various dimensions such as image, performance, battery life, and intelligent capabilities, the vivo X100 series is full of combat effectiveness.
For example, with the new and upgraded image experience, the mobile phone industry is filming the moon, and the vivo X100 series is changing lanes to overtake and photograph the sun. With the innovation of lens modules and algorithms, it provides a differentiated experience of "telephoto hanging", allowing users to shoot the sun more clearly. Raising the upper limit of mobile images in extreme scenes opens up more experience possibilities, and it really allows vivo to show off its image strength.
In addition, the telephoto macro of the world from a different perspective, the 4K movie portrait video shooting experience, the more reassuring battery life, the built-in blue heart model, and the OriginOS 4 system that supports more intelligent interactive functions also prove from all sides: the vivo X100 series fully strengthens the existing advantages and capabilities of the X family, and exceeds user expectations with a full score experience.
From a horizontal point of view, the industry-leading product power is the fundamental reason to impress consumers.
"What's on the ceiling?the second floor", at the new product launch site, Huang Tao, vice president of vivo products, made a humorous expression, highlighting his confidence in the power of vivo X100 series products.
Looking at the whole industry, compared with other high-end competing products, the vivo X100 series has broken through the industry ceiling in a number of product strengths, taking the lead in climbing to the "second floor" or even the "third floor". Taking the core performance as an example, vivo X100 series debuted Dimensity 9300 chip, as MediaTek's annual flagship chip, CPU, GPU, APU and other performance have been significantly improved, not only dominating the Android camp, but also playing back and forth compared with Apple's A17 chip.
More importantly, in response to the industry-recognized "Dimensity Tuning and Blue Factory", vivo and MediaTek have deeply cooperated, from the early research and development of Dimensity 9300 to the optimization of software and hardware collaboration at the application level, to maximize the performance of the flagship SoC.
In the actual test, the Antutu running score of the vivo X100 series exceeded 2.24 million points, ranking first in the performance list, the world's first LPDDR5T storage, which also refreshed the industry's highest speed, and in the GeekBench performance test, the vivo X100 series single-core running score ranked first in the Android camp, and the multi-core ability was overwhelming, better than the iPhone.
The top-level performance falls in the specific application scenario, corresponding to the user experience jump. For example, in the gaming scene, the vivo X100 series brings a more powerful gaming experience such as game frame insertion and game ray tracing, while also achieving lower power consumption and a more "cool" body temperature.
To sum up, the vivo X100 series not only marks the qualitative evolution of the X family, but also leads the industry in terms of performance, imaging, intelligent interaction and other product capabilities.
The combat effectiveness is full, and it is natural that the first sale will win. Therefore, Huang Tao emphasized that last yearX90 Pro+ played a whole year, and this year's X100 series, as the annual flagship and industry benchmark, will "play for another whole year".
Explore the extreme, full marks for science and technology
"Immerse yourself in the cause", Shen Wei, the founder of vivo, has emphasized this word many times. Within vivo, the long-term values represented by "burying one's head in the cause and the effect will come naturally" have long been deeply rooted in the hearts of the people.
Embodied in the vivo X100 series, the full score of combat effectiveness is the effect, and the full score of scientific and technological strength is the cause.
The aforementioned extreme experiences such as image benchmarks and performance peaks are deeply supported by scientific and technological capabilities. Therefore, vivo X100 series is a concentrated display of vivo's scientific and technological strength, this time vivo also "high-profile" moved the scientific and technological power from behind the scenes to the front of the stage, and officially released the technology brand "Blue Technology", including blue crystal chip technology stack, blue ocean battery life system, blue heart model, blue river operating system.
Taking the main imaging function of the vivo X100 series as an example, it is independently developed by the left hand and jointly built by the right hand, realizing the full-link penetration of mobile imaging from optical devices to chip algorithms.
The first is the upgrade of the lens module.
The vivo X100 series is equipped with a periscope telephoto, which achieves the industry's largest aperture of one inch main camera, while the floating lens group technology brings strong resolution and focusing ability, making it not only support 100x digital zoom, but also meet the needs of telephoto macro and telephoto close-up portraits, covering all scenes such as shooting far and near, shooting people and scenes.
Moreover, the telephoto lens of the vivo X100 series has the top chromatic aberration control ability, and it is the first APO telephoto lens in the mobile phone industry to obtain Zeiss certification.
The second is the blessing of self-developed chips.
Deeply cultivating the imaging track, vivo's self-developed image chip has been updated to the third generation. The latest self-developed image chip V3 equipped with the vivo X100 series adopts 6nm process technology and works in synergy with the Dimensity 9300 dual-core to make the real-time image computing power evolve again, and the energy efficiency ratio is increased by 30%.
When it comes to function, the dual-core advantage is unique in the industry. The super experience of 4K cinematic portrait modes such as cinematic bokeh, fully automatic subject focus detection and switching, cinematic skin texture optimization and cinematic color processing make the finished film more professional, as well as the 4K cinematic portrait video and 4K-level post-shot editing functions that are the first in the industry to be realized on the Android platform, vivo has taken the lead in bringing mobile imaging into the era of strong computational photography.
Finally, there is collaborative optimization at the algorithm level.
Thanks to the hardware support of the new ZEISS optical photography system and the self-developed image chip V3, vivo's computational photography and preimage engine algorithms have evolved again, and have been comprehensively improved in three aspects: ultra-clear image quality, color restoration, and computing power acceleration. For example, the telephoto macro function relies on the preimage engine to achieve a virtually lossless 1:1 magnification.
In view of this, the underlying support of the vivo X100 series for the ultimate experience has become clear: outstanding technical strength and top-of-the-line hardware have made vivo a new benchmark for the market's flagship.
Moreover, technology research and development must be guided by user needs. The development of a blue ocean battery life system with larger capacity, faster flash charging, and thinner volume meets the new needs of users for mobile phone battery life, and the implantation of large model capabilities into mobile phones is also based on the growing needs of users for intelligent interaction.
Adhering to the principle of "burying one's head in the cause", from X1 to X100, continuous super-saturated technology R&D investment accumulates energy for vivo, and blue technology is the cornerstone of vivo's core competitiveness of products. According to the data, vivo's overall R&D personnel account for more than 75%, and the amount of R&D investment is huge, ranking in the first echelon in the field of mobile phones.
The belief and implementation of scientific and technological power in the rear positions continuously deliver combat effectiveness to the products at the front.
From 1 to 100, full marks for growth
From 1 to 100, every point of growth is a return for down-to-earth and responsible management.
Looking back at the development history of the vivo X family, each generation of products has made significant breakthroughs and innovations in its corresponding industry environment:
The vivo X1 series is the world's first and thinnest Hi-Fi phone
The vivo X9 series is the world's first front-facing dual camera
The vivo X27 series is the first lifting camera design
vivo X50 series ultra-stable micro gimbal image stabilization
The vivo X60 Pro+ is equipped with the vivo Zeiss Combined Imaging System
The vivo X70 series debuts a self-developed image chip, which combines ultra-high transmission glass lenses, a new coating process, and ZEISS natural colors
vivo X80 series optics and self-developed chips have been upgraded again
The vivo X90 series realizes the full-link upgrade of the imaging system
Obviously, starting from the vivo X70 series in 2021, vivo, which is "buried in the cause", has entered a period of technological explosion.
Internally, we continue to improve research and development, and self-developed technology has blossomed and borne fruit. The micro gimbal, image chip, and preimage engine continue to strengthen the technology leadership of the vivo X family, and a series of innovations other than imaging have also begun to be applied to products.
This has directly driven the qualitative change of the product and experience level, reaching the top of the image, the performance for another year, running through the tens of billions of models on the end side, and many differentiated advantages, the vivo X100 series has successfully gained user recognition, awakened the user's willingness to renew, and opened up a new "blue" ocean with scientific and technological strength in the red ocean market.
Zooming in to the technology industry, the two-way flow of technology and the market is actually one of the important reasons why China's science and technology have been able to maintain innovation vitality in the past decade.
For example, in the automobile industry, the connection between China and the global automobile market in the past was a typical "market for technology", foreign companies value the potential of the Chinese market, and Chinese local car companies need advanced technical support, and the introduction of joint ventures has become the mainstream. Through continuous technological catch-up and the new energy lane change overtaking strategy, the right to speak technology has gradually shifted to the hands of Chinese car companies, setting off a new round of "reverse joint venture", and the market competitiveness of Chinese brands has also been verified in the world, winning half of the new energy market.
The times create heroes, and heroes are also timely. China's science and technology shine on the world stage, and Chinese science and technology enterprises, as the most basic unit, are not only the beneficiaries of the torrent of the times, but also the creators of the new era.
Looking back at the smartphone market, blue technology is not only the foundation of vivo's survival, but also leaves a touch of blue belonging to Chinese technology in the history of smartphone evolution.
Especially in the face of the upcoming wave of AI upgrades, the device-side large model has become the competition point of the smartphone industry, and vivo is currently one position ahead.
The vivo Blue Heart model has been self-developed for six years, covering three parameter orders of magnitude: billion, 10 billion, and 100 billion, and ranks first in the list Chinese of C-Eval, CMMLU, and SuperCLUE. Through the device-side deployment and cloud services of large-parameter AI computing power, the blue heart model carried by the vivo X100 series has fully covered the core application scenarios.
Technology leads the industry, echoing with winning users and markets in the future, and this future battle will be a powerful testimony of "cause and effect".
Therefore, from 1 to 100, vivo has exchanged eleven years of precipitation and growth for a full score transcript. Now, standing at a new starting point with full scores, the vivo X100 series has once again shown strong growth.
In the new round of innovation cycle and harvest cycle, China's science and technology continue to shine.
This article is from Xiong Chumo, please note that please contact the original author for authorization for reprinting