On November 17, the 21st Guangzhou International Automobile Exhibition kicked off. The 2023 Guangzhou Auto Show, with the theme of "New Technology, New Life", will show consumers the annual answers of major car companies to carry forward the past and forge ahead into the future.
At the crossroads of industry change, Dongfeng Nissan took the initiative to attack with a proud attitude, and brought its blockbuster model Tiantuan to the debut, and announced the strategic layout of diversified advancement and new departure, demonstrating the determination and practice of embracing the trend of the times and grasping the initiative in the new journey of joint ventures. Adhering to the parallel three power paths of fuel, pure electric and hybrid oil-electric hybrid, Dongfeng Nissan's new energy transformation train has been fully accelerated, and the full product series covering different price points and levels has been continuously enriched, leading new consumer demand with high-quality travel experience.
Polishing the "golden signboard" of technology Nissan and fighting for new energy with all our might
New energy transformation is the only way for Dongfeng Nissan to move upward. Takeshi Yamaguchi, Vice President of Dongfeng Motor Co., Ltd. and General Manager of Dongfeng Nissan Passenger Vehicle Company, said: "As the backbone of the new strategic goals, Dongfeng Nissan firmly believes in 'in China, for China, and to the world', forging the strongest system of joint ventures, and striving for new energy. ”
In the new energy track, 76 years of unremitting efforts have made the distinctive label of "Technology Nissan" shine through the times. At this year's Japan Mobility Show, Nissan presented five Hyper series pure electric concept cars for different groups of people and different life scenarios to show consumers Nissan's vision of carving the future of mobility with innovation.
In the name of Hyper, ignite passion, use technology as a sail, and make the future within reach. Standing at the top of the technical experience of long-termists, Nissan ushered in a forward-looking breakthrough in all-solid-state battery technology and took the lead in seizing the new core field of new energy vehicles. As a game-changer in the popularization of pure electric vehicles, Nissan's all-solid-state batteries have significant advantages over traditional lithium-ion batteries. In terms of energy density and range, Nissan's all-solid-state batteries are almost twice as long as existing batteries, effectively improving the range of vehicles, and in terms of charging and discharging performance, the charging time is shortened to one-third of that of traditional batteries, helping to alleviate energy replenishment anxiety.
Nissan has a clear plan for the mass production of all-solid-state batteries: a pilot plant will be launched in 2024 and mass production will be launched by 2028. Focusing on the demand of the Chinese market, Dongfeng Nissan will accelerate the introduction of Nissan's new technologies and products to inject stronger momentum into the high-speed trains of new energy transformation.
At the same time, Dongfeng Nissan actively explores localization, serves the Chinese market with global quality, and creates excellent products suitable for Chinese soil for Chinese consumers. As a pioneer of innovative electric drive technology, Nissan will usher in new breakthroughs in product innovation by relying on its strong vehicle research and development capabilities. In the next three years, Nissan will launch four locally developed new energy models in the Chinese market, including sedans and SUVs, with power ranging from pure electric and hybrid, with the first new model to be launched in 2024.
Dongfeng Nissan Tanlu PATHFINDER was officially unveiled, coming for the Chinese family
Looking at China's auto market, new energy is undoubtedly the main theme of future development, but at present, fuel vehicles still have a deep user base. While speeding up the transformation of new energy, Dongfeng Nissan has not ignored the market demand for fuel vehicles, and creating high-quality fuel vehicles has been its constant insistence along the way. THE INTRODUCTION OF PATHFINDER IS THE MOST POWERFUL PROOF OF THIS.
With 38 years of overseas history, 4 iterations and nearly 2 million sales, the PATHFINDER has become a star SUV model favored by thousands of families around the world with its comfortable and reliable model literacy. Inheriting the brand's reliable genes, PATHFINDER has advanced for Chinese users, debuted at the Guangzhou Auto Show with a new attitude, and also announced a new Chinese name - Tanlu.
"Tan" is an indomitable exploration, symbolizing vastness, and "land" is the earth that takes root under your feet, symbolizing life. Dongfeng Nissan Tanlu PATHFINDER is positioned as a 6-seater flagship SUV for a large family, continuing the core of the spirit of "exploration" and accompanying the Chinese family to every vast journey.
Entering the Chinese market, based on the needs of users, Dongfeng Nissan Tanlu PATHFINDER is an exclusive product tailored for the Chinese family in terms of appearance, space and comfort.
In the Chinese family, there is a general "big car" complex. Dongfeng Nissan Tanlu PATHFINDER adopts the design concept of "Neo Daqi", integrates the oriental aesthetic trend, and creates a high-end and luxurious atmosphere image with a new design language, plus a super large body size of 5130*1981*1767mm[1] and an ultra-long wheelbase of 2900mm, creating a high-standard family car shape. Gao Guolin, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan Passenger Vehicle Company, said at the press conference: "To choose a big car, you can see Dongfeng Nissan Exploration!"
Chinese users' pursuit of "big cars" lies not only in the atmospheric model image, but also in the spacious cockpit space. Dongfeng Nissan Tanlu PATHFINDER inherits the 8-seat large space of the original North American version, and designs a more comfortable large 6-seat layout for Chinese users; it is currently the only 6-seat family flagship SUV in Japan, and the single use area in the car is second to none in the same class, and there are also 7-seat options to meet the needs of different users. The 4 space combination modes are flexible and changeable, and the space utilization is maximized, even "moving" travel is easy.
On top of the spacious space, Dongfeng Nissan Tanlu PATHFINDER creates a flagship-level comfortable cockpit with high-quality configuration, giving the family a caring care for their daily life. Dongfeng Nissan Tanlu PATHFINDER's leading full-dimensional quiet cockpit allows users to enjoy a quiet and comfortable experience in the hustle and bustle of traffic. BOSE's custom high-fidelity 12-speaker sound system delivers an immersive and enjoyable listening experience.
Produced by "Sofa Factory", it must be a high-quality product. THE COMFORTABLE AVIATION SEATS EQUIPPED WITH THE DONGFENG NISSAN PATHFINDER ARE MADE OF MORE SKIN-FRIENDLY NAPPA LEATHER FABRIC, AND THE YIELD OF THIS HIGH-GRADE LEATHER IS ONLY 10%, WHICH SHOWS THE INGENUITY OF THE BEST OF THE BEST. In terms of seat function, the seat ventilation system is commonly used in luxury cars, giving the family a softer and healthier ventilation experience. The seat heating area has been expanded to 0.35m², and in addition to the buttocks area, it also covers the waist warmth, which is more important to Chinese people.
The ride experience in the third row best reflects the comfort strength of a mid-to-large SUV. Dongfeng Nissan Tanlu PATHFINDER's unique full-size large three-row flagship space gives the elderly and children a truly comfortable riding experience. The 238mm-wide humanized central tunnel, coupled with the unique third-row "one-key entry and exit" function in the same class, makes it more convenient to get on and off the bus. The 1473mm third row is the widest in its class, giving more space for adults and children to sit comfortably, and the 295mm height of the third row cushions brings a higher sitting posture and a wider field of vision than its peers. As Gao Guolin said: "Dongfeng Nissan Tanlu does not have an emergency seat, only a really good seat!"
Dongfeng Nissan Tanlu PATHFINDER is here for the Chinese family and for everyone. It inherits the off-road genes of Nissan SUV, whether it is city life, suburban travel, or long-distance travel, any travel scene and complex road conditions can be easily navigated, truly giving everyone a peace of mind and reliability.
Following today's debut, Dongfeng Nissan Tanlu PATHFINDER will be officially launched in the first quarter of next year, so stay tuned!
The three power paths go hand in hand to go to a better "people, vehicles, life"
This year, Dongfeng Nissan ushered in the key development node of its 20th anniversary. Facing the future, Dongfeng Nissan will go hand in hand with the three major power paths of fuel, pure electric and oil-electric hybrid, firmly establish the direction of new energy transformation, firmly occupy the value of core technology, comprehensively layout the whole product series required by users, and stride forward towards a better "people, vehicles and life"!
- The size of the 7-seater version of Dongfeng Nissan Pathfinder is 5130*1981*1774mm. ↑