Apple's iPhone15 overturned again! Double 11's "second price cut", consumers were seriously stabbed in the back
Recently, Apple's official flagship store lowered the price of the iPhone 15 series phones for the second time during Double 11, a move that sparked dissatisfaction and controversy among consumers, who saw it as an unfair act, felt misled, and demanded that Apple compensate for the price difference.
However, it is worth noting that the staff of Apple's official flagship store, Tmall's official AppleStore, and Apple's offline stores have not been able to provide a clear explanation, further fueling consumer confusion and dissatisfaction.
In order to obtain more relevant information, a reporter contacted the customer service department of the Tmall platform. According to the customer service, the Double 11 promotion is jointly developed by the platform and merchants, and merchants need to ensure that the price of goods reaches the lowest price in history before the event to prevent misleading consumers. However, the customer service department is not clear about the background and details of Apple's second price cut.
It is understood that according to the rules of the Tmall platform, merchants can sell through primary spot and secondary spot, but the price of the second spot must be within the specified time frame, and the price of the second spot cannot be higher than the first spot. Merchants need to determine the number of sales when they sign up for the event, and they can't change it at will.
In the 11.11 shopping frenzy, the platform adopted a policy of batching goods, aiming to stimulate consumers' desire to buy and reach the peak of sales through last-minute rush sales during the promotion period. This is extremely beneficial for the platform, as it can get a large number of orders in a short period of time, increasing market share and visibility. However, for merchants, there may be pros and cons to this policy.
From a merchant's point of view, the policy of batching brings some benefits. First of all, attracting more attention during the promotion period through a focused promotion campaign can increase product awareness. Secondly, by launching flash sales or exclusive offers at critical moments, you can stimulate consumers' desire to buy and increase sales. Finally, by properly controlling inventory, the balance between supply and demand can be better managed and the risk of overstocking can be avoided.
For popular products such as iPhones, preferential plans have been announced on major platforms before Double 11, attracting a large number of potential buyers. Therefore, a second price reduction on Double 11 may not be necessary, and may even trigger consumer dissatisfaction. Consumers often make purchasing decisions by knowing the benefits in advance, and if there is a price reduction that exceeds expectations on the day of 11.11, it may feel unfair to consumers who have previously purchased and affect brand trust.
To sum up, the price reduction of Apple's official flagship store has caused consumer dissatisfaction and controversy, but the staff of Apple's official flagship store, Tmall AppleStore, and Apple's offline stores have failed to give a clear explanation. According to the investigation, the customer service of the Tmall platform said that they did not know about Apple's second price cut.
However, according to the rules of the platform, merchants need to ensure that the price of the product reaches the lowest price in history during the promotion to avoid misleading consumers. Therefore, consumers' concerns and demands are reasonable, and the background and reasons for the price reduction of Apple's official flagship store need to be further clarified, while merchants also need to comply with the promotion rules to ensure fair trade. In this way, the rights and interests of consumers can be safeguarded and the transparency of the market can be increased.
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