Text: Yan Yu
Editor|Situ Ye
"No matter how difficult it is to produce a noble son from a cold family, ordinary people can fight back. ”
This is what many netizens learned from the speech of Liu Yuanyuan, a student of Peking University.
However, nine years later, Liu Yuanyuan has changed from sharing knowledge to being an anchor with goods, and even unscrupulous means for the sake of profit.
On the other hand, Li Xueqin and Dong Yuhui, who have similar backgrounds and experiences to Liu Yuanyuan, planned their development direction early and were not blinded by petty profits.
Only now did I understand how wise the choice of the two was.
So, how did Liu Yuanyuan, who was born in poverty, get to where she is today? How did Li Xueqin and Dong Yuhui, who are also highly educated, realize their self-worth?
1. Anchors with goods
Live streaming is an emerging profession born under the premise of the popularization of the Internet, at the beginning, it was a professional e-commerce in live broadcasting, and then gradually celebrities joined, and even many highly educated talents have embarked on the road of live broadcasting.
Live streaming is the profession that best meets the needs of the contemporary era, because of the impact of the epidemic, agricultural products that cannot be sold at farmers' homes can be sold all over the country with the help of live streaming.
In addition, both young people and older groups often carry their mobile phones with them, so they have more time to watch live broadcasts.
Do you still remember the stupid beauty Chen Meijia in "Love Apartment"?
In reality, she rarely acts anymore, but she has always been active in front of the public in the way of live broadcasting.
The things in her live broadcast room are moderately priced, of good quality, and the most important thing is that she really wants to share what she thinks is good with netizens.
It is precisely because of its sincere actions that it has gained a lot of fans on the whole network, and more and more people are willing to consume in its live broadcast room.
There is also a well-known actor Dong Jie, in addition to filming, she also started a new experience of bringing goods.
In her live broadcast room, there are not only high-priced things, but also affordable and affordable links.
No matter what class of people are, they can buy things in her live broadcast room.
In fact, Dong Jie's live broadcast room is a clear stream in the entire live broadcast industry, and in her memory, she always sits quietly and introduces products word by word.
is not arrogant or impatient, the atmosphere of the entire live broadcast room is calm and soothing, which is in stark contrast to those babbling live broadcasts.
In an era when the pace is so fast and everyone pursues low investment and high returns, Dong Jie brought peace to the audience in the live broadcast room.
In addition, a large number of highly educated intellectuals have also begun to bring goods live.
For example, Chen Xian of Zhejiang University once participated in "The Strongest Brain", and the video content was mainly funny.
After gaining millions of fans, she also began to live stream.
Another example is Liu Chang, a high-achieving medical student, who often shares his commonly used skin care products on platforms such as Xiaohongshu after embarking on the road of scientific research.
also often recommends products under the banner of medical students, and netizens who don't know the truth will always subconsciously trust her words.
In fact, there is nothing wrong with bringing goods with the help of your own expertise, or just bringing goods to make money.
But after some people become famous, they will do whatever it takes for the sake of profit, ruining their reputation and influencing netizens, which is a bit excessive.
2. Liu Yuanyuan's false propaganda
Liu Yuanyuan, who has the aura of Peking University, is glamorous in the eyes of many people.
In fact, this is the result of her hard work, when she was very young, the family conditions were not good, and she often couldn't open the pot.
Generations have been confined to remote mountain villages.
But Liu Yuanyuan's parents think it's always right to read more, so they have been urging Liu Yuanyuan to study.
Fortunately, Liu Yuanyuan lived up to expectations and walked out of the small mountain village through hard work.
However, Liu Yuanyuan, who opened the door to a new world, truly realized how difficult the gap between the rich and the poor is to cross.
But she didn't give up, she always believed that reading could change herself, others were playing, she was reading, others were talking, she was learning.
Finally, in the summer of ten years ago, she received an admission letter from Peking University, and her previous efforts were recognized.
While waiting for the start of school, Liu Yuanyuan undoubtedly saw a speech program, and she didn't understand why she could get a high bonus just by saying a few words.
Although she doesn't understand the mechanism, she thinks it might improve her life.
So she wrote one speech after another, and won one game after another on the stage of "Super Speaker".
Born in an ordinary place, but with the courage to not give in and fight against fate, Liu Yuanyuan has won the love of countless people.
She then began to publish books and share knowledge, but her desires were much more than that.
When she saw the rise of live streaming, Liu Yuanyuan wondered if she could do the same.
However, the development of things gradually got out of her control, and her reputation plummeted.
A netizen claimed to have purchased the essence in his live broadcast room, and Liu Yuanyuan said that the product can remove more than 50% of the nasolabial folds, and many imported ingredients have been added.
But after netizens received the goods, they found that there was no content that the anchor said in the filing information of the product.
Netizens who don't believe in evil also sent the product for inspection at their own expense, and it turned out that there was indeed nothing Liu Yuanyuan said, so they questioned her false publicity.
In fact, this is not the first time that Liu Yuanyuan has made false publicity, and when introducing products, she often runs trains with her mouth full.
However, after Liu Yuanyuan overturned, many netizens shifted their attention to other highly educated anchors with goods.
For example, Dong Yuhui, who is famous in the Dongfang Selection live broadcast room, how did he become popular, and how did he win the love of netizens?
Second, a new way of live broadcasting
In 2021, the new policy came into effect, and teachers in countless education and training institutions faced a crisis of unemployment.
At the same time, New Oriental, a leader in the education and training industry, seized the opportunity of live streaming to achieve transformation.
Its teachers have also gone from the classroom to the live broadcast room, and have also created a new way of live broadcasting.
From teachers who teach and educate people, to anchors who introduce products, they are not adaptable, and the audience is not adaptable.
Even when some netizens watched the live broadcast room of Dongfang Selection, they would see the teacher who had taught him, and this meeting was somewhat embarrassing.
During this period, there was an anchor who was not good-looking and knowledgeable, which attracted the attention of many netizens.
He is Dong Yuhui, when others are tearing their hearts and shouting for the link, he is talking about life and introducing products in literary language.
Such a unique way of live broadcast allows everyone who enters the live broadcast room to be cleansed.
Not only that, but he also often outputs culture in the live broadcast room, so that everyone is impressed by his charm.
When Liu Yuanyuan hyped up the ingredients that were not in the product in order to make money, Dong Yuhui was using his knowledge to tell netizens where agricultural products were expensive.
"Three or four pieces of corn are indeed a bit expensive, and the cost is far less than these.
If you spend three or four yuan, you may not be able to do much, but for farmers, if you sell a few thousand sticks a night, then their children's tuition fees will be paid. ”
In Dong Yuhui's view, there is no profit at all with his back to the loess and facing the sky, but the peasants' lives need money, so it is necessary to do what they can.
Dong Yuhui, who is also from a poor family, has a big pattern that surpasses ordinary people, even if he stands in the position of the anchor with goods, the value he conveys has also made countless people sigh.
Because of this, Dong Yuhui became popular, and he was also recognized by CCTV, and was even invited to give a speech to students.
It was not until this moment that I realized that Dong Yuhui's fame was not accidental, but the inevitable result of accumulation.
Liu Yuanyuan's overturn was not unnoticed for a while, but was eaten by the desire to fill in the dissatisfaction for a long time.
In fact, if you really want to say who of these high-achieving students has the wisest choice, then you have to mention talk show actor Li Xueqin.
So, also graduated from Peking University, what is Li Xueqin's choice?
Fourth, get rid of the restrictions of academic qualifications
Recently, a hit drama is on the air, among which Li Xueqin, who speaks Northeast dialect, has attracted attention.
The first time I knew Li Xueqin's name was the video she shot at the gate of Peking University.
Later, I learned that she was on the stage of a talk show conference, and she rarely marketed herself as a student at Peking University.
When I introduce myself on stage, I always say that I am an Internet celebrity.
has gone from an Internet celebrity that no one pays attention to, to a talk show actor with humorous words, and now he has entered the showbiz.
These experiences are enough to prove how long-term Li Xueqin's vision is.
Perhaps from the beginning, Li Xueqin never thought about developing in the direction of Internet celebrities for a long time, she participated in talk shows and recognized talents from all walks of life.
With a wide range of contacts, she began to develop into variety shows, becoming a resident guest in "Peach Blossom Dock", and seeing scenery that she had never seen before.
In this process, Li Xueqin never hesitated to show her talent, but never talked about her academic qualifications.
may have been drenched in the rain himself, so he always wants to hold an umbrella for others, no matter what class of people are, they will feel comfortable and comfortable when they come into contact with Li Xueqin.
High education and rich knowledge have never been a limitation, let alone a long shirt that can't be taken off.
Regarding this, Li Xueqin has known for a long time, she is not limited to one place, but down-to-earth upgrades to fight monsters, and after making achievements in this industry, she began to develop into other industries.
Therefore, Li Xueqin is a typical slash youth, she uses her own efforts to expand the direction of development and broaden her horizons.
Whether it is in variety shows or TV series, Li Xueqin's performance is that she handed in a full score answer sheet.
epilogue
It's important to seize opportunities, and it's also important to broaden your horizons.
When an industry develops, many people will inevitably come, so whether it can develop for a long time depends on the strength and whether it can bring value.
Empty ambitions, no ability to match, everything is short-lived.