Super change sky! The number one sponsor withdraws and faces "streaking" in the future! The Football Association is facing an existential problem
In recent years, the commercial value of the Chinese Super League has fallen off a cliff, and although there is still a group of enthusiastic fans to support it, it has gradually been abandoned by sponsors. According to the latest news, Ping An Group, the title sponsor and sponsor of the Chinese Super League, will officially end its cooperation with the Football Association after the contract expires this year. As a result, next season's Chinese Super League is facing the danger of "running naked", and if the new naming rights cannot be finalized by March next year, then the Football Association will encounter a more difficult survival test.
As we all know, Ping An can be said to be the most important sponsor of the Chinese Super League in the past decade. As of the end of this season's Chinese Super League, Ping An has been named the Chinese Super League for ten years. At the beginning of this year, Chinese football suffered an unprecedented huge scandal, and the survival of the Chinese Super League was difficult, but Ping An still provided a huge amount of up to 100 million yuan to the Football Association to help the Football Association solve the urgent need. There is even news that clubs with serious financial crises such as Shenzhen and Guangzhou can pass the league access review this year, and there is also financial support from Ping An behind them.
Obviously, Ping An's enthusiasm for sponsoring the Chinese Super League is not so much about the commercial returns of the professional league, but rather about the "friendship" with the Chinese Football Association and some local enterprises, so it will provide financial support for the declining Chinese Super League. It's a pity that this "friendship" will end completely next year. According to domestic media, the Chinese Football Association is currently looking for a new title sponsor, and has been in contact with several well-known companies from Shenzhen, which also shows from one side that Ping An is a foregone conclusion from the Super League.
It is not that there has been no "streaking" situation in the past year. For example, in the era of Xie Yalong, due to the continuous internal and external troubles of Chinese football, the Chinese Super League has not been able to obtain title sponsorship for many years. Today, the predicament of Chinese football is even worse than it was back then, and it is not a lie to say that "naked running" has reappeared in the case of losing peace. It is undoubtedly touching that a once thriving league has fallen into such a situation as it is today.