Luo Heqi focuses on community group buying
This is a map of the new leader's upgrade to fight monsters, and the general map is presented first:
First, the first stage of the goal: small wholesale
According to the rules, the following conditions are required to reach a small wholesale:
1. Directly push 15 agents (open a group);
2. The team as a whole has 30 agents (open a group);
3. The effective turnover of the assessment month is greater than 100,000.
According to practical experience, when our whole team has 30 agents to open a group, the performance goal can be easily achieved.
So how do we find these 30 people, and be able to lead our head well, learn to sell goods + recruit agents, is a necessary lesson that every head who is interested in achieving a small wholesale needs to learn.
2. Step 1: Make a list
How is the list listed?
Step 1: Use a pen to divide your network:
1. Study circle: students from primary school, middle school, university, and paid community.
2. Interest circle: people who know yoga, running, painting, swimming, traveling, etc
3. Relationship circle: neighbors, colleagues, and parents of children
Step 2: Give people a score from several dimensions:
1. Whether the desire to make money is strong, whether there is an actual need to make money, for example: love toss, the previous project is not working, it costs money to educate the elderly to support the children, and there is no other source of income at home;
2. Do things in a down-to-earth manner, is it usually a person who says more and does less, and has a low eye?
3. Have you ever led a team? For example, is it the leader of the direct sales, micro-business, and insurance teams?
4. How about network resources? Is the popularity good?
Step 3: How is your relationship with yourself? Do you trust yourself?
The table for listing is as follows:
Who to start with?
Start talking with people you trust, and aim for 100 of them!
3. How to talk about agency? How do I bring an agent?
Find out the partners who trust you, work hard, and want to make money (top 20), start first.
Step 1: Invite your sales group first
Principle: The goods are the best bridge to link the intention agent, she buys the product, she has a feeling for the product, because she bought the product, so you have more reasons to link with her.
Invitation Words:
**, I spent (how long) looking at a project called Liangjiu Group Buying. I bought (how many) products to experience, the product quality is very good, they are all necessities for life, and the cost performance is very high, almost all
Not higher than 100 yuan ex-factory price.
I do it as one of my (side hustles/start-up projects) and my friends have already got monthly (**thousand, **thousand) results here.
I want to do a good job of this project, invite you to come to the group to support me, experience a few, if you think the quality is okay, in the future, you can buy it here.
If I can do it, we can do it together.
Remember, when you post this paragraph, you must send a video of you experiencing the group product, indicating that you are really inspecting and have really seen the product.
(Insert the opening video of a little seven)
Step 2: After the friend places an order, be sure to connect with the friend, this is the best opportunity to connect, either he becomes your agent, or, he helps you introduce the agent, or, he becomes a loyal customer of your store.
1. What topics should you use to link with him?
(1) Reaffirm the value of the product.
When he buys a product, he probably won't study the product carefully, probably just to give you a face-saving order.
The decision on whether he buys again depends on whether he really recognizes the product, and the value of the product needs to be shaped.
For example:
A Dior lipstick can be sold for 300 yuan, and the actual production cost of the same quality lipstick is less than 30 yuan.
The long-term product is to de-brand, remove the brand premium, and let the price return to value, and the value of the product itself needs to be shaped by the person who sells it.
For example, when Xiaoqi sells Qingdao prawns, he will simultaneously reiterate its value to customers and how to eat it.
Where can I find "product value"?
From the material, it can be a material group or a material applet.
Material group:
Material applet:
In both places, you can find the "selling point" of the product, condense and summarize it and send it to each other.
(2) You can check the logistics progress of the item, send it to the other party, and then start chatting.
There are three ways to check the progress of logistics:
Step 1: Check directly on the official website, the official website address is as follows:
http://......
Step 2: If you don't find the relevant information, you can check the "logistics table" to see if the delivery has been completed? Where can I see the logistics table?
The after-sales assistant will be sent to the agent group. Find "Chat History" and search for "File":
Step 3: If the after-sales table shows that it has not been delivered, you can see if there are any products purchased by customers in the company's [48 hours not delivered] table.
Where is this form? In the agent group. Find "Chat History" and search for "48 hours":
We use the in-sale service, successfully link with the other party, and then start a small talk. Use small talk to build trust and pave the way for the next investment.
What to talk about? Where to start?
Start with "Thanksgiving" and "Let".
Be grateful for the help they have given you, or what inspired you?
Praise someone for having a certain quality or doing something, down to the details.
Case:
I sent it to my former leader:
When I look at these words again today, I still feel moved, because they come from my true feelings, and they are the most accurate expression from my heart.
The language of gratitude and praise is the most beautiful voice in the world, and opening the two days in this very positive way is destined to be a very pleasant chat.
Next, you'll have a chance to talk for a long time.
We have prepared a long-term information package, which needs to be used flexibly in the chat, and the agents of the rich generation can download it from Baidu Cloud Disk, or they can pay to request it through the WeChat of the small wholesale and assistant (10 yuan / copy).
To be able to use these materials flexibly, you need to listen to 10 lessons in detail, listen to them 3 times, and write notes, so that you can really make yourself professional, and you will know how to use them; In addition, there are 10 text versions of lessons on our Fu Generation official account, and many of your answers are actually on the text version of the official account, which can be copied directly.
Gong Zhong No
Step 4: Ask the other party to help you introduce the agent
When the chat with the other party is very good, ask the other party to introduce you to an agent.
The principle behind it:
If you directly invite the other party to be an agent, the other party will be defensive at the beginning, but ask him to help, the other party will not be so uncomfortable to accept, and you can also take the opportunity to show the income to the other party and make a brief introduction for a long time.
The words are as follows:
"Thank you for supporting me so much. Liangjiu is actually an online livelihood supermarket, but it sells cost-effective products here. In order to ensure low prices and extremely thin profits, a store earns about 1000+ a month, but if you find 20-30 people to open a store together, the monthly income can exceed 10,000, my friend does better, she is * 10,000 a month. Do you have any relatives and friends around you who want to do a side hustle and earn an extra income, can you introduce them to me? ”
Step 5: Send a screenshot of the income + screen recording of the investment promotion
Then, send a screenshot of your own monthly income and your previous family's monthly income, and decide whether to send a small, medium or large wholesale income based on the other party's situation.
Example: I was chatting with a potential agent who had a high energy level, so she made a big wholesale income.
Store a copy of the investment recording (included in the information package) and send it to the intended agent.
Step 6: Continue to encourage her to buy 4-5 products for a long time, and follow up on her use, so that she can understand and like the group products.
How?
1. After the customer receives the goods, repeat the value of the product and remind her to experience and feel;
2. In the case of slow arrival/non-delivery of the epidemic situation, it is necessary to explain in advance.
3. When customers are not satisfied with the product, do a good job in after-sales service and help customers establish trust in the platform.
Step 7: Answer his long-standing questions
(Insert a frequently asked question by intent agents)
Step 8: Push her to listen to the online investment promotion
1. The rich generation is promoted three times a week (Tuesday, Thursday and Sunday)
2. Listen to the screen recording of the China Merchants Association.
Step 9: Promote the start of the group
If the other party is interested, let her listen to three of the ten classes (first, second, and eighth) of the newcomer's ten classes, and after submitting handwritten notes, you can apply to accompany the teacher to start a group.
Before starting the group, be sure to call in person to communicate the other party's expectations for income, logistics and after-sales problems that may be faced, and do a good job of psychological construction first.
1. The first, second, and eighth lessons, from the official account, have voice and text versions;
2. Listen to the induction training of the new head of the unified team, once every 2 days, at 8 o'clock in the evening, this has a link in the agent group, and you can ask your own small wholesale if you are not clear.
Step 10: Push her to participate in the 10-session training for newcomers
The rich generation team, 10 classes for newcomers, starts on the 1st, 11th, and 21st of each month, and you can find a small wholesale to sign up.
Step 11: Listen to how Xiaobai sells 3 orders a day, and Xiaoqi records
The text version is on the Fu Generation's Gong Zhong number:
Step 12: Understand how the Rich Generation team works?
(Insert an article: How the Rich Generation Team Works)
(Insert video: An introduction to how the Rich Generation team works)
Step 13: Understand how to recruit agents and bring agents
That is: the content of the above 12 steps.
epilogue
Each little white head grows up like this, and then he teaches the little white head below him to do this, he can teach 20-30 people to do this, and she can do small wholesale.