Recently, at the time of the era of the explosion of new energy sales and the decline of oil vehicles, a related topic "spend 200,000 yuan to buy a fuel car or a tram which faction do you stand", which faction do you stand on, has been widely spread on Weibo. A variety of different positions and opinions have derived from the oil car faction and the tram faction, and quickly spread to platforms such as Douyin and Moments, detonating onlookers across the network.
On November 4, Chen Hao, the initiator of the topic, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Company, and general manager of Dongfeng Passenger Vehicle Company Sales Company, responded on the official platform to "spend 200,000 yuan to buy a fuel car or a tram, which faction do you stand in". He shared the reasons for consumers to choose oil and electricity, as well as the thinking on the competition between oil and electricity in the 200,000-level car market, and gave the answer of "choose eπ if you don't stand on one side". Who is eπ? eπ is the optimal solution to the battle between oil and electricity, which has aroused strong expectations.
The battle of 200,000 oil and electricity is actually the embarrassment of oil and electricity, and eπ provides the optimal solution
Looking back on the previous debate on "200,000 to buy a fuel car or a tram", it can be found that consumers choose oil cars because in the 200,000 yuan automobile market, the comprehensive competitiveness of new energy vehicles needs to be improved, with the continuous strengthening of the competitiveness of oil vehicles, as well as the quality of oil vehicles, no mileage anxiety, the original brand effect and other advantages, within three years, this market will still be dominated by oil vehicles.
However, the product power of new energy is now very strong, and buying a fuel car may be a conservative consumer mentality. Since last year, the sales of new energy in the 100,000-level, 150,000-level automobile market have exploded, which has had an impact on fuel vehicles. The 200,000-level mainstream market, known as the comfort zone of oil vehicles, has also exceeded 30% in August this year. Therefore, many people in the industry judge that after a year, the mainstream market of 200,000 is likely to be dominated by new energy.
Oil vehicles and trams are rising and falling, and the decisive battle of energy and power is inevitable. Mr. Chen Hao believes that whether it is a fuel vehicle or a new energy vehicle, they have their own advantages, and what consumers need is a product that integrates these two advantages. The reason why the topic of "spending 200,000 yuan to buy a fuel car or a tram which one do you stand in" has received enthusiastic attention shows that there is a lack of such products in the current market.
Mr. Chen Hao's point of view has been recognized by many industry observers, and believes that the automobile brand eπ, which has both high-quality fuel vehicle manufacturing and intelligent new energy technology, is enough to provide consumers with a solution of "both" with the advantages of 200,000-level oil and electricity, and eπ is a new answer to the battle of 200,000-level oil and electricity.
The explosion of automobile brands Dongfeng eπ is at the right time, and the future can be expected
In recent years, China has seized the historic opportunity of energy transformation and intelligence, domestic new energy models are at the forefront of the world, and the automotive industry is in a period of rapid development of new energy brands. More and more auto brands are joining the new energy track, and sales will explode with it. The Federation of Passenger Cars predicts that the sales of new energy passenger vehicles will reach 8.5 million this year, with a penetration rate of 36%, and the demand for new energy vehicles and the industry outlet are accelerating their expansion.
Relying on the strategy of "Dongfeng Rises in the East, Science and Technology Leap", Dongfeng Motor has basically completed the layout of platforms, commodities, key assemblies and core technical resources for the era of vehicle electrification, intelligence and networking. With the birth of its mainstream technology electric brand eπ, Dongfeng Motor has built a new energy brand pattern covering luxury, high-end and mainstream in all fields, leading the trend of intelligent new energy in China.
The eπ brand embodies Dongfeng Motor's profound car-making heritage, and has the word-of-mouth endorsement of Dongfeng Motor's global user base of 60 million, which is trustworthy. With the full-stack self-developed Dongfeng quantum architecture, industry-leading Mach E power, and SOA intelligent cockpit and other core technologies, adhering to the design philosophy of "simplicity and beauty", users can enjoy intelligent and green travel with "technology, taste, and trust".
At present, the 200,000-level mainstream automobile market is huge, and new energy vehicles are menacing, causing a strong impact on fuel vehicles, and will become a key battlefield in the decisive battle of energy power. Anchored in the 200,000-level mainstream market, the eπ brand will officially enter the market on November 10 with its first new energy blockbuster eπ007 to accelerate the expansion of the new energy market, so stay tuned.