Since carbon peaking and carbon neutrality were first written into the government work report, "striving to achieve carbon peak before 2030 and carbon neutrality before 2060" has become an important strategic decision. The rise of the concept of sustainable development is closely related to the change of mentality of young consumers and the increase of environmental awareness, and now in the fashion industry and business, sustainable development has gradually shifted from advocacy to on-the-ground practice.
Sustainable development is becoming more and more accepted by everyone, and the deepening and development of the concept of sustainability is the complementarity of policies, enterprises and consumers.
Under the vision of creating a better, green and healthy life, Bailian continues to think about the way of symbiosis and coexistence between people and the environment, people and society, and people and themselves when the concept of sustainability penetrates into daily life.
In recent years, Bailian has always implemented the concept of sustainability, and has continued to explore and practice in urban sustainability, architectural sustainability, commercial sustainability, etc., especially the balance between sustainability and life aesthetics, continued to promote the integration of art and commerce, and continued to explore the value creation of business for society and the environment.
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Deeply imagine the topic of sustainability and drive the development of the industry
From November 5th to 10th, the 6th China International Import Expo (hereinafter referred to as the Expo) was held at the National Exhibition and Convention Center (Shanghai), and many familiar international brands and chain brands participated in the Expo.
During the CIIE, Bailian built a 1,000-square-meter BEST-LINKS booth, and launched and held a "Sustainability and Business Development" salon on November 6, inviting four guests to share the specific practice of sustainable concepts in different fields and explore the value creation of business to society and the environment.
The BEST-LINKS booth is based on the story line of Shifting Landscapes, which naturally connects the four major sections of ocean/environmental protection, fashion, home furnishing and fragrance, respectively echoing the four different life aesthetics of returning to nature, self-expression, inner healing and home art, and the space design is inspired by Mondrian's horizontal and vertical lines.
Meanwhile, the collection-level ecological art sculpture "Plasticity" was conceived and designed by Italian interdisciplinary architect Niccolo Casas in collaboration with the global network of collaborations and environmental organization Parley for the Oceans.
Bailian takes sustainable development as the keyword, adopts degradable/recyclable booth design and materials, sets up a special sustainable development exhibition area to show the use of environmentally friendly materials, and organizes salons related to sustainable development to discuss the direction of sustainable development in the industry.
Sustainable fashion: a breakthrough in circular power at every turn
Sustainable fashion is a movement and process that drives the transformation of fashion products and fashion systems to greater ecological integrity, and it also requires multi-party integration in the entire fashion industry value chain, including design and development, manufacturing, consumption and recycling.
Through carbon reduction, recycling, and energy accumulation, when the goods are produced and come to the sales end, The Bálancing is also at the forefront of practicing sustainability, striving to promote the development of sustainable fashion with higher quality, and actively empowering the sustainable development of the domestic fashion industry.
Since its establishment, The Bálancing has continued to focus on sustainable development, and is committed to working with these like-minded brand partners to convey the richness and responsibility of sustainable fashion interpretation to consumers, and to create a balance of sustainable living aesthetics around them.
Sustainable fashion is driving change in the fashion industry and changing consumer habits. It can be said that after fashion is sustainable, it is not only a representative of beauty, but also a pattern, a responsibility and a responsibility. - Shao Yinglin, the owner of The Bálancing
For example, in September this year, the Bálancing opened its fourth new store, where some of the display props were made of recycled materials, and all shopping bags were upgraded to recyclable materials, advocating that consumers become sustainable living practitioners.
The Bálancing also brought global sustainable cooperative brands to actively participate in and invest in sustainable social activities by optimizing the supply chain and promoting the evolution of sustainable fashion with its own strength.
For example, SAMSOE SAMSOE, a brand from Copenhagen, Denmark, has developed a new technology and process to reduce the production of denim products by 70% in the production process through the purification and washing water cycle, which greatly reduces chemical pollution.
Maison Matine, a niche independent fragrance brand in France, has environmentally sustainable products from raw materials to packaging, such as alcohol from organic wheat, the bottle cap, and environmentally friendly paper on the outer packaging.
Sustainable living, imagining the aesthetic lifestyle of the future
The future home furnishing sector created by Bailian this time, in line with the evolution of the home furnishing field to a more environmentally friendly, smarter and safer direction, is jointly created by Kvadrat, a well-known Danish high-end textile brand, and designer and curator Li Ximi, who has many years of experience in developing fabrics.
The exhibits use Kvadrat's artistic and functional fabrics to create five concept homes, showing a more free form of expression of furniture and exploring a new relationship between practical and aesthetic values.
Digitalization and technological means promote sustainable construction
Bailian cooperates with leading technology companies to achieve the effect of energy conservation, emission reduction and retail efficiency through various means such as building a commercial digital operating system. At the same time, Bailian provides more innovative talents for the industry, which is implemented into a series of forward-looking business practices.
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Create sustainable public value
I think sustainability is a very broad topic, it is not limited to a certain field or a small number of practitioners in some fields, in fact, I think each of us here can actually rethink in this process and redefine the application of sustainability in our daily life. ——Li Ximi, founder of Li Ximi Design Studio
Infiltrate the lives of the people
In Kantar's Consumer Insights Annual Report 2021, 68% of respondents in the Q2 2020 survey believed that "a greener lifestyle makes you healthier", and in the Q4 2020 survey, this figure increased to 86%. In the process of sustainable building, Bailian has also derived some public strategic logic.
In May this year, Bailian Original created a sustainable life festival, including the "Sustainable Goods" sustainable market and sustainable cute pet day, providing citizens and tourists with a series of opportunities to participate in circular life, and the concept of environmental protection was integrated into daily life, promoting a green lifestyle, and becoming an important platform for interaction between Bailian and consumers.
Bailian continues to explore new ways to play urban shopping, empowering urban commercial space through natural energy, allowing consumers to feel the green healing in the bustling city, and making "circulation" an important concept that accompanies people's daily life.
Promote urban renewal and circularity through sustainable buildings
Bailian also applies the concept of sustainability to the strategy of urban renewal, through the rational use of historic building functions, the reduction of construction waste and energy consumption, and the exploration of their social value, so as to revitalize the project.
Projects such as Bailian Fashion Center - Yanqingli, Bailian TX Huaihai, and Bailian Western Suburbs are benchmarks for Bailian to promote a green, healthy and sustainable business model. On the one hand, it will reshape the commercial space with sustainable human, social and economic development, and on the other hand, it will promote the "safety and durability, health and comfort, convenience of life, resource conservation and environmental livability" of green buildings.
Starting from the local culture, Bailian builds with long-termism, focusing on urban renewal, industrial development, talent incubation, public welfare practice, digital and intelligent innovation, disseminating life aesthetics, proposing a better life, and continuously exploring the balanced development of nature, people, commerce and city. ——Zhang Shenyu, general manager of Bailian Co., Ltd
This year, Bailian launched a booth at the CIIE to connect the four major sections of ocean/environmental protection, fashion, home furnishing and fragrance, while the salon launched by Bailian focused on sustainable and balanced spatial thinking, looked forward to the profound integration of art and commerce, explored the value creation of environment and development, and discovered the emotional resonance of communities and individuals.
In the process of sustainable construction, Bailian practices the concept of long-term construction, and has made a lot of explorations in fashion, life and urban renewal, and promotes a new way of recycling through digital construction methods, so as to continuously explore the balanced development between nature, people, commerce and cities.
In the context of accelerating the transformation of economic and social development to green and low-carbon to achieve modern and high-quality development, this year's CIIE has also become a big booth for exhibitors to showcase their green and low-carbon solutions and sustainable brand propositions. As a representative, Bailian provides more diversified choices from fashion, humanities and other aspects, leading the sustainable trend and driving sustainable consumption growth.