On November 5th, the 6th China International Import Expo (CIIE) was grandly opened at the National Exhibition and Convention Center (Shanghai), and Hästens, a bed brand for the Swedish royal family, appeared in the consumer goods exhibition area of the CIIE with the theme of "Blue and White Weaving Dreams, Inspiring the Future", bringing the brand's classic 2000T, wake series and a variety of star products to attract attention, bringing consumers a feast of sleep art with pure luxury quality.
Hästens' blue and white grid goes out on the streets, leading a beautiful and healthy new life
At the moment of entering the Expo, Hästens relied on the brand's classic blue and white grid to convey the concept of healthy sleep, demonstrating the brand's hard core strength to continue to develop the domestic health consumption market. Liang Liang, General Manager of Hästens Asia Pacific, said: "Hästens' 171 years of experience in the sleep sector have been creating the ultimate in bed quality and providing professional and customized services to create a comfortable sleep experience for consumers at all times. With the awakening of national health awareness in recent years, Hästens hopes to strengthen brand and product awareness by participating in the Expo, and continue to infiltrate the concept of healthy sleep, so that more people can develop a healthy lifestyle and embrace a high-quality and beautiful life. ”
During the exhibition, Mr. Jasper Sundh, Chief Financial Officer of Hästens' headquarters, and the Ambassador of the Embassy of Sweden in Beijing and the Deputy Consul General of the Consulate General in Shanghai visited Hästens' exhibition site to convey the importance of high-quality beds for sleep and health based on the Swedish people's perception of Hästens' beds, and hoped that more Chinese consumers would be impressed by Hästens' sleep culture and ultimate quality.
This year's visit to the Expo coincided with the 45th anniversary of Hästens Blue and White Grid, and the fresh Blue and White Grid unleashed Hästens its unique style, attracting many visitors. Under the introduction of Hästens' sleep consultants, everyone felt the best support for Hästens' body while lying on different beds, and the warm atmosphere attracted visitors to the booth to take photos and come to try to lie down.
The star lineup was unveiled, and you will be able to meet Hästens in a corner of sleep
At this year's CIIE, Hästens made a stunning appearance with its lineup of classic star products, giving full play to the leading goose effect in the home furnishing industry, leading the world to enhance the value of healthy sleep, helping consumers to have a healthy and good sleep, and achieving a healthy and beautiful life.
As the brand's flagship product, Hästens' 2000T embodies the continuous improvement of the brand's bed-making craftsmanship and condenses all the excellent characteristics of Hästens beds, providing the ultimate comfort and excellent support for the body, and bringing consumers a comfortable sleep like sleeping in the clouds. The 2000T bed consists of a total of 37 layers of structural design, with decades of experience, selected multiple layers of thinner horsetail, cotton and wool, and used pure hand-layered production methods to maximize the softness, comfort and breathability brought by the cooperation of pure natural materials.
In addition, Hästens also brought two best-selling light luxury wake series, Eala and Maranga, whose names are taken from the Hawaiian and Maori words for "awakening", hoping to help users awaken the vitality of the body and rejuvenate the new momentum of a better life with a good night's sleep. Natural materials such as horsetail, wool and cotton are hand-layered by master craftsmen, and the stable addition of individual pocket springs makes the bed more comfortable and supportive.
It is worth mentioning that in order to better allow users to experience the magic of perfect sleep, Hästens has set up a special DREAM LOUNGE experience space at the CIIE, allowing users to experience three classic beds in an independent and private environment.
Until November 10th, the world's feast of goodies will continue to be staged at "Clover", and the story of Hästens, the perfect sleep and the better life will continue to happen. As a leader in the bedding category, Hästens' participation in the CIIE represents a new starting point for brands to deepen their cultivation in the Chinese market, and in the future, Hästens will also create better and richer sleep products to help people have a healthy sleep and enjoy a happy future.