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Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

author:AutoBusiness
Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

【November 6, 2023】From November 5th to 12th, the 2023 World Snooker International Championship was held at the Tianjin People's Gymnasium. Help the cause of national fitness to a new level.

VOYAH has become the only officially designated car for the 2023 World Snooker International Championship

Running in both directions, VOYAH joins hands with snooker to start a new journey of champions

As the world's highest-level championship outside of the UK and the highest-level snooker event in China, the 2023 World Snooker International Championship has attracted political, business and academic elites from all over the world, including John Key, the 38th Prime Minister of New Zealand, including Ding Junhui,

Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

O'Sullivan and 72 other top snooker players from all over the world gathered in Tianjin to present a wonderful game for the majority of sports lovers.

The 2024 new VOYAH Dreamer brings luxury, safety and comfort to the guests

The cross-border cooperation between VOYAH and the snooker competition can be described as a two-way street. As a high-end new energy brand, VOYAH has been committed to creating high-quality, high-performance electric vehicles to meet the needs of the contemporary new backbone people for environmental protection, technology and luxury. The new backbone group is the mainstay of today's era, and they pursue a more tasteful car life, and VOYAH is tailored to meet the high-end car needs of this group, hoping to create a better car life with them. As a high-end sports event, the Snooker International Championship has attracted many viewers and participants who pursue quality and pay attention to image, and its fans are a group of quiet and wise "snookers" who dare to challenge themselves, and are the elites of the future society. The crowd of snooker events is highly compatible with the user group of VOYAH, which will further enhance the influence and competitiveness of VOYAH in the high-end automobile market.

Looking to the future, the "snowkes" who represent the elite class of people, while they continue to improve in their professional fields, are also willing to accept challenges, pursue enterprising, and achieve better themselves. VOYAH will continue to help the new backbone people continue to explore and create a high-quality life, so that sports events can open up a joyful life, and will continue to accompany the new backbone users to explore freely, create and share common prosperity, and draw a blueprint for a better life.

The VOYAH Chasing Light PHEV made its debut, and all models showed Chinese modern luxury

Snooker is a high-end sport that attaches equal importance to technology, wisdom and will, and every shot must not only consider the strength and angle of the shot.

Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

It is also necessary to use accurate positioning to control the overall situation. Backed by Dongfeng Group's 54 years of experience in car manufacturing, VOYAH models are equipped with a front double wishbone + rear five-link independent suspension that is essential for luxury cars, and the chassis is made of aluminum alloy, combined with millisecond-level accurate torque distribution brought by the intelligent electric four-wheel drive system, as well as rich functions such as air suspension + CDC with magic carpet function, bringing users the driving control quality beyond that of German luxury brands, and making people enjoy every journey.

The full range of VOYAH models will work together to support high-end sports competitions

During this year's Snooker International Championship, the VIP reception team composed of the 2024 New VOYAH Dreamer, FREE and VOYAH Chasing Light frequently shuttled back and forth between the venue, the hotel and the airport, showing luxury and elegance all the way, highlighting the style of China's intelligent manufacturing, bringing a luxurious, safe and comfortable travel experience to the 38th Prime Minister of New Zealand, John Key and other VIPs, and allowing people at home and abroad to see the strength and style of China's high-end new energy vehicles.

Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

John Key, the 38th Prime Minister of New Zealand, became the world's first experience officer of VOYAH Chasing Light PHEV

It is worth noting that Mr. John Key has become the world's first experience officer of the Chasing Light PHEV, and he is full of praise for the smarter, more pleasant and more environmentally friendly driving experience. With a length of more than 5 meters and a width of 1.97 meters, the luxurious and slender body is blended with beautiful lines and elegant and chic shapes, allowing the Chasing Light PHEV to show the powerful aura of an executive-level state guest car, and the 3-meter-long wheelbase creates an executive-level spacious space, which is pleasing to the eye both inside and outside. When Mr. John Key was in the cockpit of the Chasing Light PHEV, the high-end and luxurious interior atmosphere came to his face, and he curiously touched the center control screen and streaming media rearview mirror, familiar with the operation process, and expressed his expectations and pleasure to others, "The operation is very smooth, the ride is very comfortable, it is really a beautiful experience!" He complimented.

Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

The VOYAH Chasing Light PHEV debuted

Supporting the International Snooker Championship VOYAH Automobile's cross-border sports marketing has become a model again

In addition to the VOYAH Chasing Light PHEV, the 2024 new VOYAH Dreamer has also won the praise of former New Zealand Prime Minister John Key. "The appearance is atmospheric, very noble, the interior design is exquisite, the interior space is quite spacious, especially the comfort of the second row of seats is similar to that of the first class of an aircraft, and it is also equipped with electric adjustment, heating, ventilation, massage and other functions, and the ride is very comfortable." On the sidelines of the race, Mr. John Key spoke highly of the ride quality of the new Dreamer.

The 2024 new VOYAH Dreamer travels all the way, showing Chinese luxury and elegance

For a long time, VOYAH has been the designated car for various high-end events, and has successively contributed to the award ceremony of the three Chinese film awards (Hundred Flowers Award, Golden Rooster Award, Huabiao Award), as well as the 3rd China-Africa Economic and Trade Expo, the 20th China-ASEAN Expo, Boao Economic and Security Forum and other national exhibitions and activities. Becoming the designated sponsor of the 2023 World Snooker International Championship fully reflects the high-end value of the VOYAH brand and has been recognized by the world's top sports events.

Chinese brands are going global, and VOYAH has been hitting new highs for three consecutive months, with sales exceeding 6,000 units in October, up 138% year-on-year. At the same time, VOYAH is also actively sailing to the sea, and has entered Norway, Finland, Denmark and other countries, and has sold nearly 5,000 vehicles overseas. With the successful cooperation with international high-end sports events, VOYAH will continue to strengthen its brand potential and resonate with the elites of the times. As China's "new strength in car manufacturing", VOYAH is striding towards the world and integrating into the world, deeply responding to the national strategy of national fitness, and promoting the comprehensive development of mass sports, competitive sports, sports industry and sports culture. At the same time, VOYAH will continue to move forward side by side with Chinese consumers with better products and more reassuring services, and continue to show the unique charm of China's high-end new energy vehicle brands.

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