Will emotional value be the next track? The "dopamine +" that creates happiness spreads multi-industry dopamine dressing has become a new synonym for fashion, and the emotional value it gives comes from color matching

Will emotional value be the next track? Creating happiness "dopamine +" spreads across multiple industries

Dopamine dressing has become synonymous with fashion, and the emotional value it gives comes from the combination of colors to mobilize positive emotions. In recent years, emotional release and short-term and cheap happiness have become attractive to new middle-class consumers, and emotional value will become a new trend and new track for future marketing. In the formulation of marketing strategies, brands should provide continuous and high-quality services for consumers' health and safety, positive emotions, social and other needs, so as to enhance brand favorability and user stickiness.