Why did the spirit, known as the "friend of men", disappear? The 4 drawbacks of the connoisseur are more abrupt
Spirits: Once brilliant, now in decline
Spirits, once unique and highly regarded in Chinese wine culture, were known as "male friends", but now they have disappeared. The glorious history of spirits and the silence of the present day raise questions. This article will discuss the problems and disadvantages of spirits, as well as the current situation of the wine market and the encounters of other alcoholic beverages, and finally talk about successful cases under special circumstances, as well as thoughts and prospects for the development of the wine market.
1. The historical glory and current decline of spirits
Jinjiu, once a pearl of Chinese wine culture, has a long history.
It is known for its unique brewing process and unique taste, which attracts many consumers, especially men. Spirits used to be an indispensable part of social and banquet gatherings, and they were the best in Chinese banquets.
In recent years, however, the spirits have disappeared and their brilliant sales have declined dramatically. One can't help but ask, why is the wine so degraded? To answer this question, let's delve into the problems and drawbacks faced by spirits.
Second, the problems and disadvantages of strong wine
A. The premium is too fast
Spirits were once prized for their exceptional quality, but in the midst of a competitive market, its price skyrocketed.
The premium rate of strong liquor is too fast, causing the average consumer to turn away. As a result, spirits have gradually lost their original wide market.
B. Shrinkage of quality
As sales of spirits continue to increase, some producers may have relaxed their stringent requirements for quality in pursuit of higher profits. The quality of the strong wine gradually shrinks, losing its original unique taste and characteristics, which also leads to the alienation of consumers.
C. Peer extrusion
In the Chinese wine market, competition is becoming more and more fierce. Jinjiu not only faces competition from other liquor brands, but also has to deal with the impact of imported liquor.
The market share of spirits has been severely squeezed, which is one of the reasons for the decline in sales.
D. Lack of advertising
The promotion and publicity of spirits has been relatively weak. In contrast, other alcoholic beverages have achieved more exposure through large-scale advertising and marketing campaigns. The lack of advertising for the spirits has led to its eclipsing in the market.
3. The current situation of the wine market and what happened to other alcoholic beverages
A. Competition in the liquor market
In addition to spirits, there are many competitors in China's liquor market. Well-known liquor brands such as Moutai and Wuliangye not only have a high market share, but also actively innovate to meet consumer needs.
Spirits are getting tougher in this highly competitive environment.
B. Encounters and Survival Challenges of Other Alcoholic Beverages
In addition to the liquor market, other liquor species are also facing survival challenges. Wine, beer, foreign liquor and other alcoholic beverages have entered the Chinese market to compete with traditional liquor. These new types of liquor not only enrich the wine market, but also meet the taste needs of different consumers.
4. Successful cases under special circumstances
However, not all alcoholic beverages lose out in the competition. Some liquors have successfully won praise from consumers due to their unique quality and market positioning.
A. The case of Daqu Kunsha Pure Grain Sauce Wine "Guokang 1935".
Daqu Kunsha Pure Grain Sauce Wine "Guokang 1935" is a successful case. The wine has won the market with its strong aroma, unique taste and strict quality control. It adheres to the pure grain brewing process, emphasizes the traditional process, and successfully impresses consumers and becomes a dark horse.
B. Characteristics and market response of premium wines
Premium wine is not only about quality, but also about a clear market positioning. They understand the needs of consumers, carry out targeted publicity and promotion, and build brand loyalty.
The success of fine wine proves that quality is the core ingredient in attracting consumers.
V. Conclusion
In the context of fierce competition in the wine market,
The decline of spirits has led to reflections on Chinese wine culture. While spirits were once glorious, it now faces a huge challenge.
We call for more attention and support for spirits. With a long history and unique characteristics, spirits have the potential to return to the top. At the same time, we should also think deeply about and look forward to the development trend of the wine market. The wine market needs to constantly innovate to meet the needs of different consumers, while retaining the unique charm of traditional liquor.
The owner of the cigarette hotel concluded: During the Spring Festival, the most popular wine is not Mao Wujian, but these 3
Liquor market: fine liquor is emerging
Baijiu has always been a part of China's social and cultural life, but the baijiu market has evolved over time. This article will explore the current state of the liquor market, especially during the pandemic and Chinese New Year, as well as some of the most popular and affordable liquors such as Baiyunbian, Hantai Zhugong Liquor and Old Liquor on Credit.
The current state of the liquor market
The popularity of liquor in society
Baijiu has always been a part of Chinese culture and is an integral element of celebrations and social events. In China, whether it is a business banquet, a family gathering or a festival, baijiu plays an important role.
The popularity of baijiu can be confirmed by the advertising campaigns of brands such as Moutai and Wuliangye, which everyone is familiar with.
The impact of the epidemic on the liquor market
However, the epidemic has also had a big impact on the liquor market. The implementation of lockdowns and social distancing has caused many people to miss out on traditional drinking opportunities, and liquor sales have been severely challenged. In addition, during the pandemic, concerns about health and immunity have increased, and some people have turned to healthier beverages instead of traditional liquor. This has given some liquor producers some inspiration to start developing low-alcohol, healthy drinks.
The business situation of the cigarette hotel during the Spring Festival
The Spring Festival is one of the most important traditional festivals in China and is also the peak period for liquor sales. During the Spring Festival, many families buy baijiu to entertain friends and family, and the business of tobacco hotels is particularly prosperous. Although the epidemic has had a negative impact on the business of cigarette hotels, cigarette hotels in some regions have also begun to adjust their strategies and provide more takeaway and online ordering services to adapt to consumer demand under the epidemic.
Very popular premium and affordable wine
White clouds
Origin and history
Baiyunbian Liquor, originated in Luzhou, Sichuan, is a popular liquor brand.
Its history dates back to the last century and has been brewed for decades today. Baiyunbian wine is loved for its unique quality characteristics and taste.
Characteristics and taste of the wine
Baiyunbian wine is known for its clear, translucent, sweet and soft characteristics. It has a rich aroma and a unique flavor with a slightly spicy taste, making it a top choice for liquor lovers. In addition, Baiyunbian wine has a moderate degree of content, making it very popular for banquets and social occasions.
Hantai toasts the public
The popularity of sauce-flavored liquor
Hantai Zhugong liquor is a sauce-flavored liquor, which is popular for its unique flavor.
The characteristic of sauce-flavored liquor is that the liquor has a unique sauce aroma and exudes a rich aroma.
Origin and brewing process
Hantai Zhugong Liquor is produced in Hanzhong, Shaanxi, a region with a long history of winemaking. The brewing process of making Hantai Zhugong Liquor is very complex, including the traditional Tantan Qu, natural bran koji, cellar fermentation and other processes, which ensure the unique flavor of Hantai Zhugong Liquor.
Characteristics and taste of the wine
Hantai Zhugong liquor is known for its strong sauce aroma and soft taste. It is sweet in the mouth and has a long aftertaste that will leave you with a lingering aftertaste. This unique flavor makes Hantai Zhugong a favorite among liquor lovers.
Old liquor on credit
Origin and history
Credit Store Old Liquor is a traditional liquor from Jiangsu Province with a long history. Its brewing history dates back to the last century, and it has decades of traditional brewing experience.
Characteristics and taste of the wine
Old liquor is famous for its rich sauce aroma and mellow taste. It has a rich aroma and is soft on the palate
And, the aftertaste is long. Suitable for a variety of occasions, Old Wine on Credit is ideal for celebrations and socialising.
Conclusion: The market position and characteristics of fine wines
In the current situation of this liquor market, we have seen the impact of the epidemic on the liquor market, as well as the business situation of tobacco hotels during the Spring Festival.
Despite some challenges, baijiu remains an integral part of Chinese culture and is very popular.
At the same time, some affordable wines such as Baiyunbian, Hantai Zhugong Liquor and old liquor on credit have also emerged in the market. Each of them has its own unique origin, brewing process, and taste characteristics, which are attracting more and more consumers. These wines are not only very popular in the domestic market, but also in the international market.
In short, the liquor market is full of opportunities and challenges, and the market position of fine liquor is becoming increasingly prominent. In the future, we can expect to see more high-quality and affordable liquor emerging, enriching people's liquor choices and promoting the development of China's liquor industry.