BYD's most likely to win the global sales championship is a tough Tesla abroad
Which brand of car sells the best in China? There is no doubt that it is BYD, and at present, BYD's monthly sales have steadily surpassed the sum of the North and South Volkswagen, and even the sales of one company are comparable to the sales of all Japanese companies in China combined. So, what model of BYD sells best? The Qin family has stabilized Xuanyi, the king of car sales has deserved, the Song family has 50,000 or 60,000 units a month, even if the Song PLUS DM-i and Song Pro DM-i are disassembled, the strength is still difficult to shake. However, if it is said that the model that is most likely to win the global sales championship, in fact, Qin and Song have considerable limitations.
After all, Qin and Song's main sales in China are still DM-i series hybrids, this kind of models can be oil and electricity, urban electricity, long-distance oil, more suitable for domestic road conditions and car habits, but if you go abroad, you may still be a little uncomfortable. Because a country as vast as China is a minority, such as Europe, the vast majority of people are limited to 300km and have convenient charging conditions, so there is no need to use plug-in hybrids as a transition. In addition, plug-in hybrids are classified as combustion engine vehicles in many countries, which is not conducive to promotion.
The global model that BYD has high hopes for is actually the Yuan PLUS (known as BYD ATTO 3 abroad), which has been delivered in 58 countries including Germany, Japan, Israel, and Australia, and has footprints in the Asia-Pacific region, Europe, the Americas, and the Middle East and Africa. A total of 100,000 units were exported, and 500,000 units rolled off the production line in just 19 months after its launch.
The reason why there is such an expectation is because the meta PLUS itself has a "best-selling attribute". The compact body, the magic space size, and the blessing of the e-platform 3.0 integrate intelligence, aesthetics, safety and efficiency into the genes. Star platform, intelligent safety, trendy appearance, rhythmic interior, and trendy driving control can be called an all-round warrior in the A-class pure electric market.
On October 31st, the Yuan PLUS Champion Edition Tour Listing Tasting Meeting Tianjin Station ended successfully, compared with the old model, the appearance of the Champion Edition added 2 colors of oxygen blue and rhythm purple, and the appearance of parkour red was canceled. The interior has also been added with a light luxury beige interior. In terms of power, the Yuan PLUS follows the previous generation of front-mounted permanent magnet synchronous motor, with a maximum power of 150kW, a peak torque of 310N·m, and a 0-100km/h time of 7.3 seconds. In terms of range, it will be available in two battery versions with different capacities, 49.92 kWh and 60.48 kWh, with a range of 430 km and 510 km.
The newly renovated Yuan PLUS Champion Edition has launched a total of five models, with an official guide price of 135,800 yuan to 163,800 yuan. However, the price of this car in foreign countries is generally more than 200,000 yuan, for example, in the United Kingdom, it sells for 37,000 pounds (about 300,000 yuan), in Germany, it sells for 38,000 euros (about 290,000 yuan), and you must know that the German 3 Series only sells for 30,000 euros. The price in Japan is 4.4 million yen, equivalent to nearly 230,000 yuan.
The highest price of the Yuan PLUS (ATTO 3) abroad is more than 5 times different from that in China (850,000 in Singapore), which is enough to rival traditional luxury brand cars such as BBA. It shows that in overseas markets, high-end consumer groups have begun to accept and recognize. The future of Yuan PLUS can be expected.