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The shortest demo in Apple's history! A wave of new Mac products is coming, and the biggest easter egg is actually the iPhone
Apple held a launch event less than two months after releasing the new iPhone, which is rare for Apple. The 30-minute event was the shortest in Apple's history. Compared to the new Mac products that were launched directly on its official website earlier this year, Apple clearly thinks that today's new products are more meaningful and deserve special mention.
The M-series "King of Chips" has entered a new phase. The M3 chip uses 3nm process to create a new generation of beasts. MacBook Pro rarely updates twice a year, whereas iMac finally updates after more than two years.
The new products will be available for pre-order at 9 a.m. on Nov. 1 and will be officially available on Nov. 7. With these news, Apple will enter Double 11, which will give many users the motivation to change their phones, and it is also the main reason why the Mac is on the market. An important weapon to escape from the siege.
Below, we will take you through a comprehensive look at several new products released by Apple today and see if they are suitable for you.
The M3 turns around and performance leaps and bounds
The emergence of M1 chips in 2020 is no less than Apple's breakthrough in R&D chips from 0 to 1, but this upward trend has not continued well. The reputation that the M1 eventually built led to regular upgrades to the M2 chip. The consumption is significant.
Now Apple's M-series chips have officially moved from the M2 family to the new M3 series. Unlike the small iterative upgrades of the M1 to M2 series chips, the M3 series uses the most advanced 3nm process technology for higher performance and lower power consumption.
The new generation of graphics processors in the M3 chip family represents the biggest leap forward in graphics processor architecture in the history of Apple silicon. Unlike traditional GPUs, it has dynamic buffering, so local memory usage in the hardware can be allocated in real-time.
The new M3 base chip has the same configuration as the M2 chip, with an 8-core CPU (4 high-performance cores and 4 high-efficiency cores) and up to 10-core GPU options, but the memory bandwidth chip of the M3 base chip remains the same. 100 GB/s.
The M3 Pro comes with a 12-core CPU (6 high-performance cores, 6 high-performance cores) and an 18-core GPU.
The new M3 Max chip has a 92 billion transistor count and is equipped with a 16-core CPU and a 40-core GPU, bringing more multi-threading processing and graphics rendering capabilities. It is also the most powerful chip Apple has ever produced. The 16-core processor includes 12 high-performance cores and 4 energy-efficient cores. 12 high-performance cores are used for processing-intensive tasks such as video editing, and another 4 high-power cores are used for low-intensity tasks such as web browsing. Application.
In comparison, the Apple M2 Max only has 12 CPU cores and 38 GPU cores. In addition, the M3 Max supports up to 128GB of high-speed unified memory, multitasking becomes a breeze, and batch operations of large files become smooth, which is good for those who need a lot of RAM. Worker.
It's worth noting that, like the A17 Pro chip in the iPhone 15 Pro, the M3 series chips also support hardware-accelerated ray tracing, which can greatly improve graphics rendering, paving the way for more triple-A titles to be released on Mac.
At WWDC23 in June, Apple announced the new game porting kit. The tool provides a simulated environment that allows developers to run existing, unmodified Windows games on a Mac and evaluate how they work before writing any code.
In previous interviews, Apple executives have made it clear that they will be developing games for the Mac and will rely on powerful hardware and development platforms to attract developers. Now with the blessing of the M3 series chips, I believe that in the future, I will be able to play more AAA masterpieces on Macs, which have been mostly ignored in the past.
The new iMac with all the looks and performance is here
It's been 24 days since the release of the previous-generation 923-inch iMac.
The iMac has become Apple's "strongest key user" in recent years when it comes to new product launches. The new all-in-one computer equipped with the M3 chip finally met you today.
As for whether it will be equipped with M2 or M3, the entire Internet has begun to have its own quirks. As the mystery of the introduction was revealed, the "Schrödinger chip" finally disintegrated and came up with a clear answer - M3.
In retrospect, this was an obvious result. The M1 itself was made for the iMac. If even the company's update can't use the latest M3, then the slogan "come fast" is a bit exaggerated.
Color is one of the most recognizable signs of the iMac. Like the 2021 "Colorful Attack", the 23 models continue to be available in 7 colors, bringing several surprises on the outside.
The new iMac comes in a total of 7 colors, and it has to be said that Apple is still far ahead in terms of color selection and matching. Looking to the future, it inherits the color of the previous generation's shell, as well as the instantly recognizable "wide chin". If you had to rank the iMac's shortcomings, this one would definitely be in the top three.
However, in the pursuit of the ultimate screen-to-body ratio, Apple may still insist on a wide chin design that can "stop the aircraft carrier". In addition to being confident in the capabilities of your own products, you need extraordinary courage.
But it is undeniable that such an all-in-one machine full of "slots" is still the most competitive professional productivity tool today.
In addition, the screen maintains an ultra-thin thickness of 11.5 mm, which makes you still think of it as a simple display when you first get acquainted with the device.
Right above the screen, the 1080p Facetime HD camera remains the same as the previous generation. So far, only the more powerful M3 seems to be the biggest change between iMac updates.
Compared to the 2.5x speed increase of the previous generation, at least in terms of performance, this new all-in-one still has a lot to look forward to.
Turning to the back, the base is connected to the fuselage in exactly the same way as Mark Guman revealed - not much has changed. But in fact, in comparison, it can be said that there is not the slightest change.
The Thunderbolt connector and the magnetic power cord still appear in the same place.
▲Port type, number of CPU cores, memory parameters, one graph shows the update details.
If I wanted to choose a compelling point to talk about, I would definitely choose this screen.
Cost-effectiveness is definitely not an iMac's strong suit, but color accuracy and resolution are the reasons why many designers and editors choose it. The new iMac still inherits the DNA of the previous generation.
Underneath the 24-inch screen is a 4.5K Retina panel. The brightness of the entire screen is increased to 500 nits. With over 1 billion colors and 11 million pixels, the P3 wide color gamut technology makes this new iMac still impressive. See the results.
All the improvements bring this 23rd-generation iMac model closer to its big brother in terms of performance: the "Mac Studio".
The number of speakers is the same as the previous generation. A sound system consisting of 6 speakers seems to be sufficient.
The microphone still features a studio-quality three-microphone array design that reduces audio feedback, and beamforming technology significantly reduces background noise. During calls and meetings, your voice is always accurately captured.
The MacOS update was done at the same time as the M3 chip update. Now you can browse hundreds of pages at the same time in Safari and search 30% faster. There are also more and more apps that are compatible with iMac. You can do what you want directly on your iMac from your desk, without having to turn on your phone.
In addition, thanks to the MacOS upgrade, the connection between iPhone and iMac has become closer.
Copy images, copy text, browse files, etc., the functions on your iPhone can be done directly on your iMac with a larger screen through a system link.
At present, the prices on the official website have been published and are also displayed in the statistical table above. The average selling price is 1,000 yuan higher than the previous generation iMac.
Overall, the iMac has hardly any updates other than regular updates to the M3 chip and system. I hope that the new chip will bring this old shell back to its dazzling afterglow.
MacBook Pro changes the core and appearance
The M3 series chip is also the highlight of the new MacBook Pro. Just as Steve Jobs positioned the Air series as "thin and light", the MacBook Pro is positioned as "powerful". The 14-inch MacBook Pro is equipped with an M3/M3 Pro/M3 Max chip, and the 16-inch MacBook Pro is equipped with an M3 Pro or M3 Max chip.
For example, you can create detailed 3D models in productivity tools like DaVinci Resolve and Premiere Pro. In addition, hardware-accelerated ray tracing is supported, which can greatly improve the display of graphics rendering.
The 14-inch MacBook Pro with M3 Pro comes standard with a Thunderbolt 4 port, an HDMI port, an SDXC card slot, a headphone jack, and a MagSafe 3 port.
The 14/16-inch MacBook Pro supports up to 128 GB of unified memory. Whether it's multitasking or batch processing large files, it runs smoothly. Apple officially says it runs 11 times faster than a Mac with Intel chips.
According to Apple's official introduction, thanks to the M3, M3 Pro and M3 Max chips, the new MacBook Pro has become the model with the longest battery life among Mac computers - up to 22 hours of battery life.
The difference is that the 14-inch MacBook Pro comes with a USB-C charger of up to 96W, WHILE THE 16-INCH MACBook Pro comes with a USB-C charger of up to 140W.
The Liquid Retina XDR display, P3 wide color gamut, True Tone display technology, and more are already "old friends" of the M2 version of the MacBook Pro, and the new MacBook Pro is also supported.
The new 14/16-inch MacBook Pro adds Space Black in addition to the previous Space Gray and Silver colors, and the body is made of 100% recyclable aluminum alloy metal.
The new 14-inch MacBook Pro is available in three basic versions, including:
8-core processor 10-core GPU M3, 8GB+512GB, 12999 yuan;
8-core processor, 10-core GPU M3, 8GB+1TB, 14499 yuan;
11核CPU、14核GPU M3 Pro，18GB+512GB，16999元。
Up to M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, priced at 54749 yuan.
Different configurations will come with two USB-C power adapters, 70W and 96W.
The new 16-inch MacBook Pro is also available in three base versions, including
12-core processor, 18-core GPU M3 Pro, 18GB+512GB, 19999 yuan
12核CPU 18核GPU M3 Pro，36GB+512GB，22999元
14核CPU 30核GPU M3 Max，36GB+1TB，27999元
Up to M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, priced at 55999 yuan.
The release of the M3 chip is a little slower than the progress of the market, but compared to Apple's own release cadence, this should be considered correct.
The "toothpaste crowding" debate will certainly continue. Compared with the aggressive practice of other manufacturers to frantically test the appearance and configuration every year, Apple's unhurried approach will inevitably cause consumer dissatisfaction. But with the help of the M1 and M2 generations of chips, the iPad, especially the Macbook series, has become a "productivity tool" that many people can't live without. From the iMac to the current M1 itself, Apple's product power is powerful.
Interestingly, at the end of the conference, Apple also buried a small easter egg. This special event was filmed with an iPhone and edited with a Mac. In June last year, the unified distribution of M2 chips across tablets and computers allowed devices in the Apple ecosystem to interact more frequently. Tablets and mobile phones have gradually weakened the connectivity role of mobile phones through hardware updates and system optimization.
Ai Faner's evaluation of the deployment of M2 products is that "Apple's family bucket is slowly changing from a wooden barrel to a solid iron barrel". Judging by the current slow pace of updates, slowly optimized internal features, and fluctuating but still high global sales, Apple has forged its own iron bucket with the arrival of the M3.
*This article was co-authored by Xiao Fanbo and Mo Chongyu
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