If you ask me, what's the hottest marketing method on the Internet right now? Then Lao Duan will answer you without hesitation: the blue ocean model brought about by the consumption upgrade economy - consumption value-added
Compared with most of the previous marketing models such as consumption rebates and full consumption returns, consumption value-added is more attractive, and it is a bubble-free, safe and controllable model, and the cost of promotion and marketing is much lower.
First of all, the threshold of consumption value-added for enterprise operation ability is very low, you can be a traditional entity enterprise that is seeking opportunities to transform, you can be a micro-business team, you can also be an e-commerce enterprise that has been on the battlefield for a long time, but as long as you want to solve the problem of selling goods and want to quickly drain users, you can learn from the consumption value-added model as the entrance to expand customers and sell goods.
Consumption value-added marketing logic:
The enterprise platform needs to create two proportional pools, __% of the profit of the commodity, minting __% value points, and the initial point value starting from __ yuan. Enterprises according to their own product profits custom distribution, users will get a certain percentage of points for buying products, points are cash, its value comes from 30% of the product's profits in the bottom.
For example, user A buys a product of 100 yuan, 30% enters the dividend pool, and mints 70% of the value of points at the same time, 30×70% = 21 yuan, the initial points start at 1 yuan, user A gets 21 points, 30÷21 = 1.43 yuan / piece, and the value of points begins to rise.
User B also buys 100 yuan of goods, 30 yuan enters the dividend pool, and at the same time mints 70% of the value of points, 30×70% = 21 yuan, the current points are 1.43, user B gets 30÷1.43 = 14.6 points, 60÷35.6 = 1.68 yuan / piece, and the points increase again.
The number of points obtained by each user will be different, the earlier the consumption will be obtained, but the points obtained by all users, the platform will rise once every product sold, after actuarial calculation, sell a hundred orders, and the points will rise to 5.17 yuan / piece.
Users can exchange cash at any time, for example, at this time, user A 21×5.17=108.6, which is equivalent to selling the product for free, and earned 8.6 yuan. It can make users feel very at ease, because the platform will reserve 30% of every product sold into the dividend pool.
But these prerequisites need to be built in private domain e-commerce, why choose to do private domain social e-commerce?
A product, from the mouth of the merchant: easy to use, cheap, quality assurance, after-sales service is particularly good.
Would you believe it?
I think there are very few people who really believe it, and even spend money to buy it.
Why?
Because what merchants say is not credible, it is not surprising that they exaggerate or even falsify the facts in order to sell their products.
But the same product, the same words, coming out of the mouths of the people around you, just ask, in such a situation, how many people will believe it?
I'm sure there will be a lot more people buying than the former
This is what we often call word-of-mouth marketing, if it is built on the basis of social e-commerce, it can better achieve the effect of rapid communication fission, and now the competitive business marketing model of the Internet is around how to divide money, and the private domain operation of social e-commerce is to be able to independently master a variety of marketing fission tools, promotional activities, and manage members, which are not possible for public domain e-commerce.
If the purpose of public domain e-commerce is to attract more users and sell goods, then private domain e-commerce is to realize the repurchase, retention and fission of users through customer acquisition, conversion and consumption. From the perspective of the long-term development of the enterprise, it will be more appropriate to choose a private domain, and the Mini Program Mall is also more convenient for the user's consumption experience.
If you want to know more about the details of this model, how to build a mall, carry out system development, or your platform also wants to quickly sell goods and attract fission, please leave a message or private message in the comment area. Our editors will provide you with a suitable business model based on your actual situation.
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