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Text: Jade Sha Sparkling
Edited by Jade Sha Sparkling
preface
In the last century, the manufacturing and processing industry in the mainland was not perfect enough, and the high-quality and low-cost goods produced by European countries that had already completed the industrial revolution were welcomed by the Chinese.
At that time, as long as the product was imported from abroad, the word "foreign" was added in front, for example, matches used to be called "foreign fire", and the other name of the bicycle was "Yanmar", it seemed that as long as the product had a "foreign name", it could double its value, and it sounded even more lofty.
Although in recent years, the mainland has been able to achieve self-sufficiency in some consumer goods and daily necessities, there are still many people in society who advocate "foreign brands." In their view, as long as a commodity has a little bit of contact with foreign countries, it must be a good product.
Under the prevalence of foreign goods, there is another problem that needs to be solved urgently: are some of the foreign products we buy really produced in foreign countries?
It is understood that China's "cottage economy" is very deep, and the mainland's imitation industry is famous in the world.
To buy high-end luxury goods, if you don't go to an officially authorized offline store, then basically you can't buy genuine products, most of them are some low imitations and high imitations, and the profits of the imitation industry in the mainland are also rising, and now the net profit has been as high as 650%.
So, don't consumers know it's a fake? Do you know why do you want to buy fakes?
Fakes are rampant
In the central business districts of some large cities, there are often clusters of luxury stores, and every night when night falls, the luxury stores can be described as brightly lit, and there is a feeling of "charming eyes in the world of flowers".
If you go into a luxury store, you will find that the price of any item in it is staggering, although it is not excluded that some luxury designers are very creative and strive for excellence, but the product still has the problem of high brand premium.
So, is there a way to buy "luxury" without spending money?
Micro-business came into being, and most people may have a purchasing account starting with AAA in their mobile phones, or relatives and friends do purchasing in the circle of friends to earn part-time fees.
The pictures of these purchasing agents in the circle of friends are so attractive, those brand-name bags are exactly the same as those displayed in the store, and the price is only about 1/10 of the counter.
Some people who are eager for luxury goods can hardly withstand the temptation of this "low-price spike", and they can't help but start communicating with the so-called purchasing agent, which has also become one of the preferred shopping methods for many luxury consumers.
These customers may only see the low price and not think about the real reason why the price is so low.
It stands to reason that the supply process of the big-name counters is very strict, and each product has a special code and inspection channels, which is extremely difficult to "go through the back door".
However, in fact, it is impossible for ordinary people to obtain the genuine products of the counter, that is to say, the luxury goods that consumers buy back at a low price are most likely to be fakes.
Moreover, in order to pursue higher profits, many counterfeit and shoddy goods OEM factories do not care about the rights and interests of consumers, and wantonly use some inferior costs to make raw materials, only pursue the similarity of appearance, and put the health of consumers out of the way.
One of the most serious is the cosmetics imitation and leather products imitation industry, both of which will be directly on the skin or in direct contact with the body, if the manufacturer uses substances that will cause harm to the human body, it will cause direct irreversible harm to the health of consumers.
In addition, some low-cost leather products also contain formaldehyde, if customers have long-term contact with it and do not pay attention to maintenance, once the East Window incident, skin allergies will follow.
In the Internet age, the news that some cosmetics containing trace amounts of toxins cause skin disfigurement is widely spread on the Internet, which is the direct harm of counterfeit and shoddy products.
In addition, what really deserves our attention should be the situation of consumers "buying fakes, but not knowing fakes".
Consumers may be happy that they have bought high-end products at a low price at the beginning, and successfully walked through the back door of the big brands.
Those low-priced counterfeit goods, in the end, still need those authentic products with careful selection of materials and exquisite craftsmanship.
There have been such examples before, once someone posted on the Internet that he used certain brands of cosmetics and had skin problems, and the follow-up events developed more and more on the Internet, and the brand was surrounded by indignant customers.
Later, after checking the tracking number and sales data, the truth was revealed, and the victim bought counterfeit and shoddy goods through micro-business.
However, even if the subsequent brand side issued relevant announcements, it will inevitably leave a bad impression on some people who eat melons that the brand's products are fake and shoddy, causing irreparable reputation damage to the brand.
Although major brands have been calling for everyone to choose real genuine products, but for some shy consumers, the low price of counterfeit and shoddy goods is really an unspeakable temptation, and many consumers still hold some unrealistic illusions, thinking that it is impossible for them to be recruited by fakes.
In fact, in the era of counterfeit goods, counterfeit and shoddy products have formed a "surrounding" trend for our consumers.
Genuine products do not arrive, fakes come first
In fact, not all consumers are kept in the dark, some consumers know that the luxury jewelry purchased is fake, but they are still willing to contribute their wallets, so why do they "know the fake and buy the fake"? This concept has to start from the last century.
After the reform and opening up of the mainland, many foreign luxury goods and big brands entered the mainland, and the mainland's clothing and ornament industry was still in its infancy.
The so-called luxury goods of these mature capitalist countries have entered the mainland and have begun to "cut leeks" on a large scale, which has had a great impact on the consumption concept of the people on the mainland.
The price of these goods was high, and only wealthy families in China could afford to consume them at that time, and over time, wearing luxury goods became a natural symbol of the rich, and in order to increase their worth, many people gritted their teeth and even reluctantly paid for three months' salary, but also bought themselves a Chanel bag to save face.
There is a direct contradiction between the high price of genuine luxury goods and the spending power of contemporary consumers, and the imitation industry in the mainland immediately smelled this business opportunity, and they studied the materials and production processes of big brand goods, and in a short period of time they can launch imitations that are exactly the same as the original products in appearance.
After these imitations abandoned the high-end materials and brand premium of the original brand, the price of selling was only about 1/10 of the original luxury goods.
One of the most famous is Yiwu small commodities and Putian shoes, now Yiwu small commodities in the mainland has become a "hot stalk on the Internet", when some international first-line brands have launched some high-priced new products, the comment area will always appear "looking forward to Yiwu" such words.
Yiwu small commodities obviously did not live up to everyone's expectations, generally within half a month, the appearance of exactly the same textile will appear on the container in Yiwu, followed by a strong influx of consumers.
Now as long as you enter the small commodity city of Yiwu, it is like entering the luxury counter, although the store is not so tall, but all kinds of Hermes and Chanel bags are piled all over the ground, and if it is not a professional appraiser, from the appearance, it seems to be no different from the real big brand authentic.
It is understood that more than 90% of the mainland's high-end footwear comes from Putian, which is a veritable "shoe capital", and Putian's most famous technology is to quickly imitate the technology of first-line brands at home and abroad.
Although brands such as Adidas and Nike will launch new products in response to the season every year, the highlight is the constantly updated new technology, but the "imitation technology" is always faster than the "innovative technology", and the Putian footwear industry can keep up with the speed of big brands every time, and it can imitate it ninety percent of the similar.
In other words, the big-brand sneakers that consumers buy from the so-called "back-end supply channels" micro-businesses are from Putian, and it is really whimsical to want to buy the original goods at 1/10 the price.
"Cutting leeks"
The biggest reason for the proliferation of counterfeit and shoddy goods is because of vanity, and many luxury jewelry audiences have such a mentality: as long as I can afford luxury goods and carry a big-name bag, I can become a human being.
However, this practice of using luxury goods to show one's identity, status and value is really undesirable, and this kind of objectification of oneself may allow oneself to fall into the trap of consumption without knowing it.
The purpose of these luxury jewelry fanatics is not to buy luxury goods for its use value, but to use luxury jewelry as a medium to show off their capital.
When these consumers use big-name products, what they really enjoy is a sense of psychological relief, and they don't care about the real quality of these big-name products, but enjoy the pleasure of added value.
Therefore, some consumers not only do not condemn the current situation of counterfeit goods, but also encourage some imitations to run rampant on the market, and the prices of designer bags and expensive basketball shoes in those big-name stores are prohibitive, so the similar counterfeits have become the best substitute for these "glory" in their hearts.
Therefore, even though they know that it is a fake, both the buyer and the seller are tacitly aware that the commodity transaction is still willing, and since the consumer is willing to pay, the counterfeit and shoddy manufacturer is more willing to accompany him to the end.
In the end, they made a lot of money, and only the consumers themselves were cut leeks.
epilogue
In the final analysis, the so-called fashion luxury is just a more high-end product in terms of design and materials, and the biggest feature of luxury goods is not the so-called high quality and solid materials, but from the brand premium.
If the economic conditions can support luxury consumption, then it doesn't matter if you buy it for your own pleasure, but if luxury jewelry exceeds the standard of living, then you don't want to buy this kind of empty wallet.
After all, the realization of personal value still depends on personal contributions, which is also advocated by our socialist values, rather than relying on these external decorations to enhance one's value.
One day, when consumers no longer blindly tout luxury goods, these fakes will no longer be useful, and only then can we curb the rampant situation of fakes in the market, so that our consumer market can return to the moment of rationality.
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