Iniesta personally promoted, Miami International China trip died because of the first cut and then the prelude? The commercial race is unscrupulous to make money
After hyping for a long time, the pre-publicized Miami International China Tour finally failed to land, and Miami International "tearfully" accepted the deposit and started the holiday!
When Messi's second trip to China in a short period of time was ruined by a farce; The organizer of the event, Mega Sports, was also on the cusp! The outside world has questioned the qualifications of the company, which was established at the end of August, their business capabilities, and the purpose of the company's establishment!
What is the background of Maika Sports that has been scolded to the sky?
A few days ago, an insider told me that this company has some connections with Window of Sports and Beijing.
Another company controlled by the company's executive director Xu Jing, Beijing Hanlin Shijia Marketing Co., Ltd., has a promotional material that says that they are the only agency of Ronaldo in China, and have operated the relevant business activities of Real Madrid China and Barcelona China, and have also involved some business endorsements of Ronaldo and Messi in China.
It is difficult for the public to determine whether the information on the promotional materials is true or not; But the cooperation between Ronaldo and an electric car brand was indeed facilitated by Xu Jing himself!
Of course, the Chinese companies that delivered the "cooperation agreement" to Miami International grabbed a lot of money, why did they win the bid?
Earlier, "Lazy Bear Sports" revealed that Maika Sports signed a contract with NSN, the agency opened by Iniesta, and the two sides integrated their resources and proposed a plan for two Asian games in Japan and China respectively. In the end, because of Iniesta's relationship, Miami International chose this version of the plan; According to the regulations, the coordination of the Miami International Club's participation in China is also the responsibility of NSN.
In short, it was Iniesta who personally intervened and promoted, and Mika Sports received the commercial activities of Miami International.
Of course, because Miami International did not miss the playoffs until October 8, it was determined that there was a schedule before the start of the World Preliminary Tournament in early November; This also means that the event plan and related agreements can only be finalized after October 8, which puts high demands on the organizers. Because the time was too tight, the Japan station could not be promoted because NSN could not get the approval of the Japanese Football Association. Inter Miami also didn't accept to play just one game, and at that time there were two options in front of Miami Sports - either host two games or give up with NSN!
But perhaps because they valued the huge interests contained in Messi, they chose to take two games and quickly negotiated with Qingdao Manatee, but this also dug a big hole for themselves!
If you want to run through the process in China, you need to take the following steps:
1. Reach relevant agreements with participating clubs (including time, place, participation fees, etc.)
2. It is necessary to set up an organizing committee for the event.
3. Miami International needs to apply for a written license from MLS, and the domestic event operator will report to the Chinese Football Association with the commercial agreement and written permission, and the Football Association will approve it!
4. The Chinese side will send an invitation letter to the Miami International visitors, and Miami International will provide the Chinese side with the list of visitors to China, and the relevant departments will review and apply for visas.
5. Handle the necessary links such as competition venues, reception, accommodation, training venues, security, ticketing, etc.
6. To declare the activity to the relevant departments of the competition venue, it is necessary to obtain security and ticketing permissions.
How long does it take for this process to run? Different activities require different times, but even if all departments are given the green light, under normal circumstances, the minimum limit is 1 month, and it is obvious that we completely underestimate the time and difficulty of the formalities!
Why would Maika Sports pick up a thing that is almost impossible to operate?
The well-known sports financial media "Sports Industry Ecosystem" revealed that when Miga Sports invited the staff of Miami International Club to Chengdu and Qingdao for field visits, Chengdu and Qingdao had expressed their welcome to Messi's arrival, which made Miga Sports have an overly optimistic estimate.
And the optimistic forecast is not only the organizers, but also the Qingdao Manatee Club!
On the day of the official announcement of Miami International on October 15, Qingdao Manatee Club is ready for the official announcement! However, only a few days later, when Qingdao replied to confirm that there was time, but the local process in Qingdao could not be followed, when the organizers got Haikou that could reduce many procedures, they had already informed the outside world that they had made an official announcement in advance without getting the approval of the competition, and the outside world had begun to question Mega Sports.
Of course, it can't be done in Qingdao, and when it moves to Haikou, Maika Sports still has room for remedy. For example, the procedures for predicting Chengdu in advance will not come down, and they will persuade Miami International to play two games in Haikou and persuade Haikou to host two games. But once again, they misjudged.
On October 26, Miami International's invoicing announcement, although it was slapped in the face by the speed of light, the relevant authorities in Hainan officially announced that the relevant approval work of Miami International's China tour has been completed! Also on the same day, the staff of Qingdao Manatee privately confirmed that the competition on November 5 was no problem.
In short, at least on October 26, in addition to ticketing and attracting investment, the preliminary work related to the warm-up match between Miami International and Qingdao Manatee in Haikou has been completed.
But on October 27, as Chengdu confirmed that it could not be held, Chengdu Rongcheng Club was exposed that it would not play this warm-up game if it left Chengdu, and the spare tire of Meizhou Hakka surfaced, but in the end, Meizhou Hakka did not take this job!
However, Miami International's China trip was ultimately aborted because the second opponent was not determined for a long time? Apparently not! In Chinese football, clubs with arrears of wages grab a lot of money. Under the temptation of high appearance fees, there must be clubs willing to be this "spare tire"!
However, when Chengdu confirmed that it could not host the competition, there were problems in communication between the organizers and Haikou, as well as with Miami International.
According to the "Provincial Tourism and Cultural and Sports Activities Plan from November to December" issued by the Hainan Provincial Department of Tourism and Cultural Affairs, Haikou will hold a number of major tourism, cultural and sports activities in these two months.
The arrival of Miami International will inevitably attract a lot of fans to Haikou; This is a huge test for Haikou, which itself has to carry a very large reception task, but lacks experience in the reception of sports competitions. "Sports Industry Ecosystem" revealed that Haikou is only willing to host one game.
No other domestic city can go through the procedures in a short time, Haikou is only willing to host one game, Miami International requires two games, and finally formed an untibling knot, and finally caused a farce!
The official announcement before the approval was obtained, which is a manifestation of the blind optimism of the organizers!
But from another point of view, in the current domestic commercial competition, "cut first and then play" is becoming a norm.
Hongqiao International, which previously hosted the Argentine national team's trip to China, has promoted the Panamanian national team and the Uruguayan youth team to come to China in November to play warm-up matches in many places. Among them, the Uruguayan youth team not only had the "qualification" problem exposed, but they also had a lot of "stories" behind the game in Zhenjiang against Wuxi Wugou, who had been relegated from the Chinese League, in November and October!
According to the organizer's plan, on the day of the competition:
1. The meeting between the players and fans of the former Jiangsu champion team, in addition to foreign aid and Gu Chao, other domestic players of the Suning champion team basically attended the meeting.
2. Meritorious foreign aid Erelson interacts with fans, and Dragan will return to Jiangsu if his body allows.
3. Make up for Zhou Yun's retirement awareness.
4. Unveiled the Jiangsu Fan League.
And the organizer's previous publicity caliber has always been to let the former Jiangsu team players represent Wuxi Wugou as much as possible.
But the middleman who wants to promote this matter is not only "cut first and then played", but also wants to prostitute these former Jiangsu team players for nothing. After this operation, some players' clubs came to inquire about this and reminded them (players with contracts represent other clubs in commercial competitions, isn't that a joke); And some players, who have been provoked, are ready to make a statement, and the intermediary hastened to come out and apologize.
In the end, Erelson was indeed invited back, as for other former Jiangsu team players, such as Wu Xi and Xie Pengfei, who will definitely enter the training list of the national football world preliminaries as long as they are not injured, they will obviously not be there that day. And if you have a professional contract, it is absolutely impossible to risk being injured, violating the provisions of the contract and being heavily fined or even terminated by your club to play this game on behalf of Wuxi Wu Hook.
Because the organizers of Argentina's China tour in June this year made a lot of money in a way that is not very "standardized" in itself, the entire Chinese sports circle has seen the huge benefits behind the commercial competition and wants to follow suit! More and more companies have to continue to squeeze in, and it is inevitable that more unprofessional "leather bag companies" will do whatever it takes to make money!