When Halloween meets China, a new way of cultural expression emerges. Shanghai Disneyland, Julu Road and other places have become a sea of cross-dressing, and people have incarnated as characters in "The Legend of Zhen Huan", or played those stars who have attracted much attention. This cosplay craze, which combines traditional Chinese culture with contemporary pop culture, presents a unique emerging cultural phenomenon.
Halloween in Shanghai is very different from the traditional Halloween in the West, and fun has become an important element. The festival has come to be nicknamed "Ten Thousand Terriers" because the look is not limited to scary ghosts and vampires, but is filled with all kinds of memes. People can play their own heroes, movie characters, or even fictional historical figures on this day, adding a bit of fun and creativity to their lives.
In this emerging cultural phenomenon, cosplay has become an engaging way for people to express their uniqueness by changing their looks and roles. Among them, the character image in "The Legend of Zhen Huan" is particularly lively. Characters such as Zhen Huan and Qi Guiren have long become classic images in the eyes of the audience, and today, people have the opportunity to wear these gorgeous costumes, incarnate into these characters, and feel the joy and excitement of their immersion.
In addition to the character image of costume dramas, star styling is also the focus of many cosplay lovers. The images of celebrities such as Na Ying, Xiang Tai, and Guan Xiaotong in different styles, as well as their photos that are widely circulated on social media, have become the object of imitation by many young people. Through cosplay, they try to show their personality and talent at the Halloween party.
However, as with any emerging cultural phenomenon, cosplay has sparked some controversy. Some people are worried that the cosplay of spoof celebrities may be infringing, which will lead to a dispute over lawyers' letters. Although there is no clear provision in Chinese law on the copyright of cosplay, these concerns are not unfounded. Internationally, some cosplayers have been interviewed or even sued by lawyers for playing the image of celebrities, because their actions may have infringed on the celebrity's right of image or exclusivity.
I think the worries about cosplay are unnecessary. First of all, cosplay is not exactly the same as emulation of stars. Cosplayers often add their own imagination and uniqueness when playing roles, which makes their looks different from the original, avoiding the problem of direct plagiarism and infringement.
Cosplay is more of a tribute and expression of affection for a work or a star, rather than a commercial act of trade transfer. In such cases, cosplayers often express their love and respect by interacting with the characters and participating in related activities.
Cosplay undoubtedly promotes the dissemination and promotion of cultural products such as film and television dramas and stars. When people imitate a character or celebrity through cosplay, they have become the promoter and spokesperson of the product. This is a kind of free publicity for film and television dramas and stars, which helps to broaden the fan base of film and television dramas and stars, and brings them more attention and business opportunities.
This emerging cultural phenomenon, cosplay, shows people's unique creativity and love for cultural products. Despite some controversies and concerns, I believe that this emerging culture will continue to grow in China and blend with traditional culture to add more fun and creativity to our lives. For film and television dramas and stars, they should gladly accept the tribute and expression of cosplay, because this is the best way to prove and spread their works.
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