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Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

author:Ze Tianmin said

On October 31, Beijing time, Apple officially released a new PC chip processor - M3 series at its online press conference. The theme of this conference is "Fast Scary", and it only took 30 minutes, creating the shortest press conference in Apple's history!

At this "Dark Halloween" style conference, three breakthrough chips - M3, M3 Pro, and M3 Max - were unveiled at the same time! In order to more intuitively reflect the huge gain brought by the M3 series chips to the MacBook, before the official introduction of the product, a short video with a duration of 2 minutes was also played to show the advantages of the Mac in dealing with a series of complex problems, thanks to the 3nm technology and a new generation of GPU architecture, stronger CPU, faster neural network engine, larger unified memory, the strength of the M3 family can be described as unbeatable.

Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

The picture is quoted from the "New Zhiyuan Official Account"

Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

This chip is the world's first to be made using a 3nm manufacturing process, which is also TSMC's most advanced semiconductor manufacturing technology.

Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

The basic version of M3 has an 8-core CPU, a 10-core GPU, and up to 24GB of unified memory, and its performance is about 35% higher than that of M1. The M3 Pro has a 12-core CPU, an 18-core GPU and a maximum of 36GB of unified memory, which is about 20% higher than the previous generation M2. The M3 Max has a 16-core CPU, a 40-core GPU, and up to 128GB of unified memory, which improves performance by more than 80% compared to the M1.

Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

At the same time, the latest MacBook was released at the same time, and the most amazing thing is that these two notebooks have added a stunning color "Space Black", which is Apple's black computer off the shelves for more than ten years, and it has been paid again, which is simply Pro full of style! It is worth mentioning that the MacBook Pro has a maximum battery life of up to 22 hours, and it is no problem to work from morning to night.

Apple's shortest press conference is "fast and scary" - a big upgrade of Apple's chips

Image source: "New Zhiyuan Public Account"

In addition to excellent performance and battery life, there's the Liquid Retina XDR display with 1000 nits of sustained brightness. When displaying HDR content, the peak brightness is 1600 nits. On the new MacBook Pro, SDR content displays up to 600 nits of brightness, a 20% improvement over the previous one. Even when connected to an external display, the brightness can reach 600 nits. A variety of vivid colors, wide viewing angles, and the contrast is amazing enough.

Overall, the M3 series has a relatively larger improvement in terms of GPU, and also introduces dynamic caching and hardware ray tracing. Among the three chips, the M3 Max should be the biggest improvement, after all, there are 4 more performance cores than the previous generation, and there are also more GPU cores. At present, products equipped with M3 series chips have also been launched, including 14-inch and 16-inch Macbook Pro and the new 24-inch iMac. Here is also a reminder to everyone, when buying products, you should look clearly, although the products may be equipped with M3 Pro or M3 Max chips, but there are also high and low configuration versions, the number of cores may be different, everyone pay attention. The starting price of a MacBook with an M3 chip is 12,999 yuan (RMB)

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