A few days ago, BYD announced ZUI's new sales results, with a total of 286903 new energy passenger vehicles sold in September, a year-on-year increase of 42.8%. Among them, the monthly sales of the new generation of mainstream scooter Seagull exceeded 40,000 units, as high as 40,092 units, and the listed sales continued to rise, with cumulative sales exceeding 140,000 units.
Since its launch, it has continued to sell well, helping the transformation and upgrading of the small car market
In recent years, small electric vehicles have become the most popular models in the new energy market, with a market share of 16.1% in 2019, but in the following two years, the market share declined rapidly, with a market share of only 6.1% and 7.0% in 2020 and 2021, and a market share of 10.2% in 2022. Until 2023, the small electric vehicle market has begun to improve significantly, accounting for 14.8% of the market in the second quarter and 16.8% in August, achieving a high market share in the past four years, and Seagull will occupy more than 20% of the share, providing a positive boost to the market recovery.
Behind the changing figures is the trend towards small electric vehicles. In the past, small electric vehicles with low prices and single configurations solved consumers' demand for pure electric transportation, but they lacked driving quality and travel experience, resulting in a gradual loss of market attractiveness. The Seagull, which is built with a high-quality route, has achieved all-round upgrades in technology, innovative design, product experience, etc., bringing consumers a new travel experience and meeting consumers' needs for high-quality cars. As a pure electric vehicle, the continuous hot sales of the Seagull have greatly promoted the recovery of the market share of small cars, and promoted the transformation and upgrading of the small car market to electrification.
Ranking yi in user attention: high-energy strength solves the pain points of transportation
Since its launch, the attention of Seagull's models has always ranked first in the ranking of small cars, and consumers' attention to Seagull has continued unabated, which also reflects the influence of Seagull's high-energy product strength.
Based on the e-platform 3.0 technology, the Seagull has 12 standard configurations for the whole series, and has no shortcomings in safety, intelligence, and comfortable driving. 4. Airbags, electronic vehicle stability system, 10.1-inch adaptive rotating suspension pad, intelligent voice interaction, NFC key and other standard equipment make users safer and more comfortable.
In addition, the Seagull is equipped with a blade battery, with a range of 305km/405km under CLTC mode, matched with 30kW/40kW fast charging, which can be charged from 30% to 80% in half an hour, making travel more convenient and effectively expanding the travel range of users. The 2500mm long wheelbase also brings spacious driving space, taking into account the loading needs of users in different scenarios such as daily commuting and shopping and urban travel.
Relying on the high-quality route and the technical support of e-platform 3.0, Seagull's sales have continued to rise since its launch at the end of April, with sales exceeding 40,000 units in September and more than 140,000 units sold, constantly refreshing its market performance. It is believed that with its outstanding high-energy product strength, Seagull will open a new life for more users in small pure electric vehicles.