Recently, Brother Xiao Yang's apprentice, Huang of the traffic light, has attracted widespread attention for his vulgar behavior when bringing goods in the live broadcast room. Not only was the live broadcast style too crazy, but he even made indecent actions during the live broadcast, causing discomfort and condemnation from netizens. This kind of vulgar behavior is undoubtedly a prominent problem in the live broadcast sales industry, which has triggered people's deep reflection on this industry.
First of all, as an Internet celebrity with huge influence, Brother Xiao Yang and his apprentices should actively fulfill their social responsibilities in addition to pursuing sales. Their words and actions will affect a large number of fans and viewers, so they must lead by example and lead their fans to be upright and good. However, the behavior of the traffic light Huang in the live broadcast is contrary to this responsibility.
Secondly, vulgar goods will not only damage the interests of merchants, but also affect the image of the entire live broadcast sales industry. There is a need to build a relationship of trust between merchants, streamers and consumers, and this vulgar behavior destroys that relationship. Consumers have lost trust in anchors and merchants, as well as confidence in low-priced, high-quality products.
Finally, platforms and regulators also need to take responsibility for this kind of vulgar behavior. Platforms need to establish an effective regulatory mechanism to prevent similar behaviors from occurring; Regulators need to strengthen supervision of the live streaming sales industry to ensure the health and stability of the market.
In general, the traffic light yellow vulgar goods incident has triggered a deep reflection on the live broadcast sales industry. In this industry, anchors need to actively fulfill their social responsibilities and lead fans to be upward and good; Merchants and consumers also need to build a relationship of mutual trust; Platforms and regulators need to tighten their grip on the industry. Only in this way can we achieve a win-win situation and promote the healthy development of the live broadcast sales industry.