It's a big fuss again.
On October 30, the topic of "Media Criticism of Brother Xiao Yang's Vulgar Traffic with Goods and Bottom Line" was on the top of the hot search, and many media condemned the incident in Brother Xiao Yang's live broadcast room.
Purple Cow News, Yangtze Evening News, China-Singapore Jingwei and many other media said:
"Internet celebrities are vulgar and bring goods to win traffic, but lose the bottom line!"
The official report personally ended the game, adding another fire to Brother Xiaoyang's situation.
At the same time, netizens found that the live broadcast plan originally scheduled for the evening of October 28 did not start.
Even Brother Xiao Yang's apprentice "Yellow of the Traffic Light" disappeared inexplicably, and he didn't even give an official explanation.
In response to this "inexplicable disappearance", another apprentice of Brother Xiao Yang explained that it was because Brother Xiao Yang had something to do in the afternoon and had not come back yet.
But in the live broadcast room where tens of thousands of people are often released, pigeons are released without an official announcement, and this reason is obviously unbelievable.
It's a big fuss, it's really a big fuss.
The live broadcast room that originally brought goods to make money, why did several media jointly accuse it, here's the thing.
On October 27, Brother Xiao Yang's live broadcast room sold YSL cosmetics, and the person responsible for selling it was Brother Xiaoyang's apprentice "Yellow of Traffic Light".
Under normal circumstances, anchors will introduce the functions of cosmetics when they bring goods, or experiment, or try them in person, anyway, they will start according to the efficacy of cosmetics.
But the live broadcast sword went sideways, did not introduce products, and only cared about performances.
squeezed his eyebrows, his hair was scattered, and there was even a female anchor with a hot body who staged a short skirt, which made people unable to understand whether she was selling art or cosmetics.
After these sets of processes, netizens immediately felt a wave of retching in their appetite.
even had a good impression of the brand, but because of this set of operations in Xiao Yang's live broadcast room, the brand image was greatly reduced-
"Don't want your brand image?"
Some netizens said after watching the chaos in the live broadcast room that they were originally loyal customers of the brand, but after watching the live broadcast room, their fans turned black.
Even YSL's official social media has fallen, and a large number of loyal customers have run to the comment area to suggest that merchants stop cooperating with Brother Yang.
Afterwards, Brother Xiao Yang immediately apologized and admitted that "he is very LOW", and the YSL brand also responded that netizens would continue to follow up.
But this matter did not settle down, but became more and more noisy, and the Double 11 e-commerce event is about to start, and some conspiracy theories are also rampant.
By the afternoon of the 28th, the incident had reached an unprecedented peak, and the Morning News even reported on the incident, and some professional lawyers believed that Xiao Yang had "violated public order and good customs".
Misfortune is not a one-way street, just when Brother Xiao Yang was ridiculed by the whole network, the professional fake man "Wang Hai" went down to hammer Brother Xiao Yang again.
He called the Hetian jade sold in the live broadcast room of Li Jiaqi and Brother Xiao Yang fake, this product is priced at 399 yuan, and 68,000 pieces have been sold.
On one side is vulgar, on the other side is fake.
Brother Xiao Yang, a super Internet celebrity with 99.99 million+ fans, can he survive this turmoil?
In fact, we have to start from the beginning.
Brother De also likes to watch short videos, and he watched Brother Yang's video a few years ago.
In a group of sensational Internet clowns, Brother Xiao Yang's video script is solid, the characters are distinct, the burdens are continuous, and the props are also very imaginative.
In 2018, he registered Douyin, and it took only two years to accumulate 40 million fans, which is the result of the double superposition of luck and ability, and there is nothing to argue.
But Brother Xiao Yang is a good creator, but he doesn't know anything about e-commerce.
After the number of Douyin users increased, the battle of e-commerce immediately began.
As early as 2019, Brother Xiao Yang established an e-commerce company called "Brother Yang of Lu'an City", ready to vigorously develop e-commerce, but the two of them didn't figure it out for a long time, and finally it went out of business after only 1 year.
In 2020, Brother Xiao Yang renovated the live broadcast room and began to bring goods, but he has tens of millions of fans, but the sales data is not as good as tens of thousands of small anchors.
Even if only low-cost daily necessities such as garbage bags and toilet paper are sold, there are only more than 1,000 orders in total after a live broadcast.
And during that time, Brother Xiao Yang's video and the live broadcast room seemed to be two systems.
The video starts with millions of likes, and tens of millions of minutes are played, although there are many people in the live broadcast room, but it is limited to the program and PK segments, and once Brother Xiao Yang starts selling goods, he will be deserted immediately.
Until 2021, in a late-night microphone connection, the Internet celebrity "Annie" suggested that Brother Xiao Yang try to "reverse bring goods".
Since then, this word has entered Brother Xiaoyang's life and completely opened up Brother Xiaoyang's live broadcast career.
What is "reverse delivery"?
just doesn't pay attention to the introduction of products, but pays attention to the effect of the program, which is completely different from Li Jiaqi, as long as the audience is happy.
Then, Brother Yang seemed to have opened up the second pulse of Ren Du and started a career of reverse delivery.
Selling slippers, they won't tell you how good the quality is, how great the foot feels, and how clean the materials are, but the brothers directly hang the slippers with their mouths, which feels like eating cake.
sells non-stick pans, and he will not explain the specific materials and technologies of non-stick pans to the audience, but directly spread a piece of egg cake, and the brothers blew desperately.
Use the game to output the concept of "non-stick" to the audience.
Even for the sake of the whole work, even the product side can be offended.
(Of course, it is not excluded that it is a script)
For example, when selling vacuum cleaners, the product side can suck out the entire water with a hose in order to prove that the vacuum cleaner has a large suction power.
But Brother Xiao Yang tried it with his mouth with a skeptical attitude, and the result was faster than the vacuum cleaner, and he immediately removed the product from the shelves.
There is also selling dolls, and it is not easy to say that the doll is very sturdy, and the wings are removed very crisply in the next second.
Rollovers have never been so sour.
Even celebrities who came to Brother Xiaoyang's live broadcast room could not escape the clutches.
Huang Xiaoming, who is the first brother of Huayi, even has to wash Brother Yang's hair to achieve the effect of the show.
Over time, Brother Xiaoyang's live broadcast room has been endowed with more watchability than commercial live broadcasts.
Even if people don't want to buy things, they will stop in his live broadcast room purely to watch jokes, and with the repeated exposure of products, of course, there will be people who can't control their orders.
The data shows that after Brother Xiao Yang began to "reverse goods", the live broadcast room easily exceeded 100,000 people online at the same time, and only a year later, he created a myth of 150 million sales in one hour.
After American NBA star Harden came to Brother Xiaoyang's live broadcast room, he sold out 10,000 bottles of red wine in 5 seconds, and Harden sighed again and again:
“No Way！”
Even the American media expressed disbelief about this.
Then, Brother Xiao Yang began to expand his commercial version.
Last year, he bought a building with a small goal, and the three big characters "three sheep" on the roof of the building are eye-catching and dazzling.
Then the brothers successively included Boss Qi, Brother Zui, and Qiao Mei into their subordinates, and turned from an anchor who worked and brought goods to a behind-the-scenes capital boss.
However, Brother Xiao Yang's live broadcast room is becoming more and more lively, but the trend of "reverse delivery" is getting more and more outrageous.
Brother Xiao Yang's overturn has long been foreshadowed.
Before the YSL incident, Brother Xiao Yang's live broadcast room had various problems.
Because there are too many people, the style range is too large, and the actions are too exaggerated, and the female anchors are eager to strangle their hips in order to increase the ratings, and the skirt and hot pants have become a must-have for appearances.
Not only does it consume women, but even O'Neill can't escape it.
This action, you have to be stunned when the super tube comes, right?
Obviously he came from a solid creative background, but now he is only obsessed with the pleasure of vulgar pictures.
Today's Brother Yang is like experiencing the fall of Stephen Chow sliding towards Wang Jing.
Vulgar is always a comedian's Pandora's box.
Once you open it, you can't go back.
- End of full text.