The "Crazy Brother Yang" team brings goods in a vulgar style, who is paying for it? Recently, the video of "Crazy Brother Yang"'s apprentice "Yellow of Traffic Light" bringing cosmetics in the live broadcast has caused huge controversy. The female anchor showed extremely crazy behavior in front of the camera, which made many netizens feel dissatisfied. She was disheveled, her facial expressions distorted, her manners rude, and she even crouched on the table. This vulgar way of bringing goods is considered to be disrespectful to women and too low-level. However, this style is not unique to this apprentice, her team and other apprentices have been using similar techniques all along. The "Crazy Brother Yang" team has attracted widespread attention, and they frequently appear on hot searches. One moment they buy the building for hundreds of millions, the next they cause controversy because of false propaganda, the next they claim to pay more than 50 million salaries a month, and the next they have a public argument with the anti-counterfeiters. Their performances are always eye-catching, controversial, extremely high in traffic, and lucrative. The team and their apprentices have always tended to use insanely exaggerated performance styles to attract audiences.
Their live streaming style is often jaw-dropping, they dance their teeth and claws, behave weirdly, and create crazy entertainment atmosphere through ugly and outrageous performances. However, such a style is not accepted by everyone, and many netizens find these live streams boring and noisy, which is not to their taste. In the discussion of the vulgar topic of the "Crazy Brother Yang" team, many people expressed confusion: who is watching such a live broadcast, and who is willing to pay for such low-quality content? This question is not easy to answer. On the one hand, such a live broadcast style has indeed aroused a lot of interest and discussion, otherwise it would not be frequently on the hot search. People may be curious and even amused by this crazy way of acting. On the other hand, there are also people who believe that such a live broadcast violates a certain moral bottom line and gives people a vulgar and indecent feeling. These people may not be really fans, but viewers who are curious and confused by the phenomenon. In any case, there is a deeper problem behind such a live streaming phenomenon. It reflects the current society's pursuit of traffic and profits, pursuing short-term benefits while ignoring the quality and value of content.
Live streaming platforms, in order to attract more viewers and advertisers, may encourage such vulgar live streams, while viewers may fall into the chase of hype and crazy performances. The existence of such a phenomenon is bound to affect and change our culture and values. On this issue, we need to think and discuss from multiple perspectives. We should ask ourselves, what is our attitude towards such live streams? Should we call on platforms and streamers to improve the quality of live streaming and provide more valuable and meaningful content? How should we view this pop culture phenomenon and its impact on our society? Everyone is welcome to leave a comment and share their views and opinions. Do you think such live streams should be encouraged? For live streaming platforms, anchors, and viewers, how to find a balance that can not only meet market demand, but also provide quality and valuable content? Brother Yang's road to success is accumulated step by step. He initially used the theme of being funny and took the route of making people laugh. Subsequently, he took the whole family to create content together, focusing on daily topics such as pit brothers and showing affection, and showing the family's affection and warm atmosphere in the form of funny tricks and plot reversals.
This matrix approach has made his account popular with a large number of followers. In April 2019, Brother Xiao Yang began to try live streaming, and later established his own e-commerce company. He not only brought goods but also showed a crazy and funny side in the live broadcast room, and improved his popularity through the comedic effect of "reverse delivery", and made fans have a higher stickiness to him and were willing to buy the products he recommended. This also makes him more and more monetizable, and his income is getting higher and higher. However, Xiao Yang's commercial success has also sparked some controversy. Because he made vulgar remarks many times in the live broadcast room, he was criticized for losing his original style. Despite this, his fans still support him and see him as a role model for entrepreneurship. Some people believe that his style has always been such that those who don't like it can choose not to watch it, after all, there are many audiences. This view seems to reflect the value of "traffic first". However, should we think that we can say anything and do anything just to get traffic and make money? Of course, live broadcasts with goods can be funny and comedy, but since it involves public communication and commodity trading, we must pay attention to social responsibility and strictly abide by the moral bottom line.
Whether a behavior and performance is vulgar and disgusting or humorous, the audience has an eye. We can't take the audience for fools, we can't just go out of their way to get traffic. Finally, what we should think about is, how should the live streaming industry balance commercial interests and social responsibility? How to ensure the quality of content and the rights and interests of viewers? Leave a comment to discuss this with us. The rise of social media today has brought unique challenges and opportunities to the aesthetics of the Internet. However, some self-media and Internet celebrities ignore the importance of creativity and performance while pursuing traffic and attention, and play tricks with vulgar and vulgar content, which not only loses the trust and recognition of fans, but also pollutes the social atmosphere. According to the provisions of the Civil Code of the People's Republic of China, civil activities must conform to the core values of socialism and must not violate public order and good customs, which is the bottom line of being a person and doing things. And for influential public figures, this requirement is especially important. However, some people use the reason that they have more than 100 million fans and amazing traffic, wantonly waving the banner of their personal style, and saying some irresponsible things without scruples, just to sensationalize. Such an act is not only ignorance of the law, but also a disregard for morality.
In order to curb chaos and strengthen regulation, the Cyberspace Administration of China issued 13 management requirements in July this year, calling for strengthening the management of self-media. It clearly stipulates that for self-media that create vulgar characters and violate public order and good customs, the platform shall cancel or not grant them profit-making permissions. In addition, the Measures for the Administration of Online Live Streaming Marketing (for Trial Implementation) also require live streaming platforms to strengthen content management, review and dispose of illegal and negative information, and report to the competent authorities. Although these regulations are already in place, whether they can be implemented and put in place, whether they can effectively curb chaos and purify the live broadcast environment, depends on the specific actions of the platform and the regulatory authorities. Overall, the development of Internet aesthetics has given people more choices and opportunities, but it has also brought some problems. While pursuing traffic and attention, we cannot ignore the importance of creativity and performance, let alone violate public order and good customs. Only by strengthening management and regulation and purifying the live broadcast environment from the source can the Internet become a more civilized and healthy space. Question: How do you think we can better manage and regulate the behavior of self-media and Internet celebrities, and purify the Internet space?