Recently, anchor Li Jiaqi has been caught in a series of controversies, putting the former anchor's first brother in jeopardy. First of all, he was exposed to the problem of "pseudo-low price", which made people question his integrity. Li Jiaqi, who originally attracted fans with low price discounts, was pointed out that the goods he sold were not really low-priced, which disappointed many consumers who trusted him. Then, Li Jiaqi was exposed to the problem of suspected price monopoly. Some people pointed out that the prices of some of the goods he recommended in the live broadcast were higher than those of other platforms or channels, forming a price monopoly and harming the interests of consumers. In addition, Wang Hai, a well-known anti-counterfeiter, also joined the controversy, accusing Li Jiaqi of selling Hetian jade in the live broadcast room as fake. made consumers question Li Jiaqi's credibility even more, and also made his image fall to the bottom.
In the face of this series of negative news, Li Jiaqi's image and reputation have been seriously hit, which has caused the former anchor brother to collapse. Consumers began to be suspicious of his live streams, and some even chose not to watch his live streams.
And Li Jiaqi's reputation collapse incident also made netizens deeply realize that behind those anchors who affectionately call fans "family" in the live broadcast room, there is actually not a sincere emotional connection. On the contrary, they are more interested in the money in the pockets of fans and use fans as a tool to make money. This kind of hypocritical closeness and real conflict of interest has greatly reduced people's trust in these anchors. Immediately afterwards, another once smash hit star anchor overturned. She is actress Dong Jie. The image of the once pure jade girl is now gone. Not only was the scandal of tax evasion exposed, but some netizens revealed that she sold high-priced second-hand goods in the live broadcast room, but did not inform consumers in advance. This kind of consumer fraud has made people's trust in her lower again.
Dong Jie, a young rookie anchor, has shown extraordinary strength in the field of live broadcasting. Although she hasn't been in the industry for long, her achievements are impressive. In a 3-hour live broadcast, she set an astonishing sales record, with a single live broadcast sales of 190 million. And the profit of this live broadcast, it is rumored that she personally earned 60 million. This number is enough to make people marvel, Dong Jie's success is not only because she has excellent ability to bring goods, but also because of her in-depth understanding of products and sincere service to consumers. Her introduction and recommendation of products, as well as her patient answers to consumer questions, make people feel her professionalism and enthusiasm. She has won wide recognition and trust among consumers.
Dong Jie's success story has also made more celebrities see the business opportunities in the live streaming industry. Many celebrities have transformed from filming to live broadcasting. This is not only because the income from live streaming is more lucrative, but also because the threshold for live streaming is relatively low, and there is no need to have excellent acting skills and line skills like filming. More and more celebrities are choosing to join this industry, hoping to achieve wealth accumulation in a short period of time. However, there are also some problems in the live streaming industry. In order to pursue sales, some streamers may exaggerate or sell low-quality products, which not only harms the interests of consumers, but also affects the credibility of the entire industry. Anchors need to pay more attention to the quality of products and their words and deeds, and win the trust and support of consumers with integrity and professionalism.
As the Double 11 shopping carnival is approaching, many merchants and celebrities are gearing up and preparing to do a big job. Among them, Dong Jie, as a star who has attracted much attention, has also joined the ranks of live broadcast sales. Her live broadcast has aroused many netizens' questions and complaints. When Dong Jie sold a certain brand of wool jacket in the live broadcast room, she was accused of overpriced and suspected of cutting leeks. It is reported that the original price of this wool coat is only more than 500 yuan, but Dong Jie's price in the live broadcast room is as high as 969 yuan, even if there are preferential activities in the live broadcast room, the price is still much higher than the original price. This behavior made many netizens dissatisfied, thinking that Dong Jie was using her celebrity status to cut leeks and earn high profits.
As soon as this incident came out, it immediately aroused widespread discussion. Netizens expressed their opinions on social platforms, some expressed their understanding that Dong Jie needs to earn a certain commission as a star, but some people think that she should cherish her image more and not over-consume the trust of fans.
Recently, netizens have questioned why the price of goods in Dong Jie's live broadcast room is so expensive. Dong Jie responded, explaining the reason for the nobility of their goods. The goods sold in Dong Jie's live broadcast room are made of high-quality Australian wool, which is relatively rare and expensive. The wool is also treated with a special Basulan technique, which makes it softer and more comfortable, and also increases the durability of the goods. Dong Jie used a lot of descriptors to emphasize the quality and nobility of their goods, which means that the quality of their goods is higher than that of other similar products, so the price is correspondingly more expensive.
However, it wasn't long before attentive netizens began to dig deeper. They found that only 4% of the garment was actually made up of wool, but shockingly, Dong Jie and her team sold it for 100% wool. Such a discovery immediately aroused doubts and dissatisfaction among netizens, who expressed that they had been deceived.
Just when the voice of doubt was getting louder and louder, Dong Jie chose a rather unwise approach to such accusations - they directly deleted the relevant comments. Such behavior undoubtedly further angered netizens and made them even more convinced that they had been deceived. Some netizens expressed their dissatisfaction with this incident in a ridiculous way, saying: "It seems that the merchant may have given all the 4% wool to Dong Jie." Such words are obviously an insinuation that Dong Jie and her team are deceiving fans and using their trust to "gather wool".
On the occasion of Double 11, a shopping festival that is a carnival for the whole people, Dong Jie, the anchor with goods, broke out a negative incident, which undoubtedly cast a shadow on the upcoming Double 11 war. Dong Jie, who originally had a solid position in the anchor industry with goods, but this incident made her hard-earned popularity and trust collapse instantly.
The cause and process of this negative incident have triggered widespread dissatisfaction and criticism from consumers. Consumers have said that they originally thought that these anchors with goods were sincerely thinking about consumers and recommending good goods, but they didn't expect that they were more concerned about their own interests and completely ignored the rights and interests of consumers. This rupture of trust is undoubtedly a heavy blow to Dong Jie.
And the impact of this incident on the record of Double 11 is also obvious. Consumers reacted strongly to the incident and expressed their intention to boycott Dong Jie's live broadcast room, which will undoubtedly greatly reduce her sales. This kind of negative news can also affect consumers' shopping mood and reduce their consumer confidence. This incident also made us reflect on the industry of anchors. The rapid development of this emerging industry has indeed brought some chaos. In order to earn more profits, some anchors often ignore the rights and interests of consumers. The anchors with goods shout "family" to consumers every day, but in fact, they don't really think from the perspective of consumers, they are more concerned about their own income.
For the healthy development of the anchor industry, some measures must be taken to improve the situation. Strengthen the supervision of anchors with goods, crack down on violations, raise the entry threshold for anchors with goods, and let more high-quality and reputable anchors enter the industry. Strengthen the protection of consumers' rights and interests, so that they can feel more at ease in the purchase process.
In recent years, with the rapid rise and popularity of e-commerce, more and more celebrities have seen the business opportunities and have chosen to step into this field, hoping to make an extra income. The competition in the e-commerce field is extremely fierce, and some celebrities may lack sufficient business experience and in-depth understanding of product quality, resulting in their frequent "overturning" in this field.
Many Internet celebrities and celebrities have all kinds of chaos in the process of bringing goods, for various reasons. The most disgusting thing for consumers is the emergence of counterfeit and shoddy goods. This kind of product not only harms the interests of consumers, but also ruins the reputation of the anchors who bring goods. In addition, the words of some anchors in live broadcasts may also hurt consumers, which has also aroused widespread public attention and discussion.
While pursuing quick profits, anchors with goods should also pay attention to the quality of goods and maintain their reputation. Don't ruin the good image that has been established in the hearts of fans and the public for a long time because of temporary income. The long-term development of the e-commerce field requires anchors and merchants to work together to ensure the quality of goods and provide consumers with better services, so as to achieve a win-win result.
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