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Since the beginning of the 21st century, Guangdong's film and television industry has been brilliant for a while, but now it is rapidly declining. There are very few TV dramas that Cantonese audiences can choose from, and only two of them are so popular that they are familiar to any Cantonese audience – "Foreign Daughter-in-law Local Lang" and "Seventy-two Tenants".
If we look back over the years, the crew of "Foreign Daughter-in-law Local Lang" has experienced all kinds of twists and turns. Despite decades of running the show, the crew is determined to continue the production. However, it is a pity that this insistence does not seem to have received much attention from the Guangdong audience. Whenever this drama is mentioned, the two words on the lips of many netizens subconsciously are "off the air". The voices supporting the crew to continue production became weaker and weaker.
Over the years, the Kang family in the play has suffered a serious blow, with the divorce rate of the second-generation Kang family members as high as 70 percent, and the third-generation Kang family members have frequent personnel turnover. In addition, there are some characters who have passed away or quit the crew for various reasons. At the same time, many supporting roles familiar to the audience have also faded out, resulting in a huge change in the atmosphere of the whole show.
On the other hand, take a look at Seventy-Two Tenants. Even though the show has also been on the air for more than a decade, the cast is still very stable. Most of the main characters are still active in the episodes. Only four actors have left or quit, and the only protagonist-level actor is "Han Shima" Dong Tong.
Not long ago, Zheng Chandan, the actor who played Ah Xiang, returned to her hometown to hold a performance, she is 33 years old, and her weight has increased significantly, which is very different from the image in the play. And when the first season of "Seventy-Two Tenants" was broadcast, Dong Tong was also 33 years old, and she easily attracted many male viewers with her charming charm at that time.
In these two dramas, Grandma Han is one of the most popular female characters, especially for male audiences who are not confused, and many people's original intention to follow the drama is because of her performance. The departure of Grandma Han means that for them, the whole drama is over. Now, Dong Tong has been living in Canada for many years, and she has made it clear that she will not make a comeback.
Qiu Fu is a barracks commander in the play, although there are not many scenes, but his role is the opposite of Director Niu, with a violent personality but full of a sense of justice, and he stands up specifically for the tailor. However, now he appears less and less in the show.
Chen Yonghong plays Qiu Fu, an actor in the Guangzhou Cantonese Opera Troupe. He is known for his excellent acting skills and is 71 years old. His representative works include "The Savage Princess", "The Amorous Meng Lijun" and "Tu Laigui as an Official" and so on.
Liu Dingjian is the younger brother of the "eighth aunt" Liu Liqiong, born in a wealthy and large landowner family, and lives the life of a rich second generation. However, the large amount of property he inherited was unknowingly exhausted, and he finally had no choice but to take refuge in his sister. Although he provided a lot of jokes in the play, his role became less and less.
Liu Dingjian is played by Liu Yunming, who played Liu Han in the sketch drama "Urban Laughing Group", and then directly changed his stage name to Liu Khan. Today, he is still active in "Urban Laughing Group" and often appears in variety shows on Guangdong TV.
Zhu Nu is the daughter of the tailor and Aunt Lan, and is also the sworn sister of Sister Yi and Ah Xiang. She has always had a boyish personality, likes to talk back to her parents, and even tried to reduce the burden on the family by selling flowers, but she often gets into trouble. Later, she was driven back to the countryside by her parents.
Compared with Ah Xiang and Wu Mei, Zhu Nu is low-key. She has relatively few roles, played by Zheng Zhuling, who is 32 years old. After leaving the crew of "Seventy-Two Tenants", she mainly developed her dance direction and is now a registered dance teacher in the Chinese Dancers Association.
Revelation:
Since entering the 21st century, the once glorious history of the Guangdong film and television industry is no longer there, and this phenomenon has triggered deep thinking about the Guangdong TV drama market. From the development of the two TV series "Foreign Daughter-in-law Local Lang" and "Seventy-two Tenants", we can draw some valuable inspirations.
First of all, sustainable success requires constant innovation and renewal. Although "Foreign Daughter-in-law Local Lang" was once all the rage, the long-term broadcast led to frequent changes in the cast and a lack of storylines. The audience's sense of novelty in the plot gradually loses, which makes the show less attractive. This tells us that in the highly competitive TV drama market, maintaining audience attention and loyalty requires constant innovation, including storyline, cast selection, and production quality.
Second, the continued engagement and loyalty of the cast is critical to the long-term success of the TV series. Part of the reason why "72 Tenants" remains so popular among Cantonese audiences is that most of the main actors are still active in the series. Their loyalty allows viewers to build a deep emotional connection that plays a crucial role in sustaining the success of the TV series. Therefore, for TV series producers, to maintain success in the long run, they need to focus on the loyalty of the actors and the depth of the characters.
In addition, the personal development of the actor is also an important factor. It can be seen from the case of Zheng Zhuling, the actress of the pearl girl in "Seventy-two Tenants", that the actor's career outside of the series also needs to be valued. Her transition to becoming a dance teacher shows the versatility of an actor and the need for career planning. Amid the changes in the TV drama industry, actors need to think about their future and actively seek opportunities in other fields.
Overall, the changes in the Guangdong TV drama market provide us with some important enlightenment. Constant innovation, actor loyalty, and personal development are all important factors in maintaining the success of the TV series. Only by constantly adapting to the needs of the audience and the changes of the times can TV dramas gain a foothold in the fierce market competition and attract and retain the audience's love.
Summary:
Since entering the 21st century, the Guangdong film and television industry has experienced a glorious period to the current decline. Two classic TV series, "Foreign Daughter-in-law Local Lang" and "Seventy-two Tenants", provide valuable inspiration.
First and foremost, the TV drama industry needs to be constantly innovating and updating to keep viewers interested. Although "Foreign Daughter-in-law Local Lang" was once successful, the long broadcast caused the audience to lose interest in it. This shows that producers need to constantly deliver fresh content and innovations to capture the attention of their audiences.
Second, the loyalty and continued engagement of the actors is crucial to the success of the TV series. Part of the reason why "Seventy-Two Tenants" has remained popular is the continued involvement of the main cast and the emotional connection of the audience. This shows that the loyalty of the actors is crucial to the long-term success of the TV series.
In addition, the personal development of the actor also needs to be considered. The case of actors such as Cheng Zhuling shows that they need to actively pursue other career opportunities outside of the series to secure their future.
In the evolution of the Guangdong TV drama market, these factors provide important lessons. It is only through constant innovation, actor loyalty, and personal development that TV series can survive in a competitive market and attract the love of audiences. Keeping viewers focused and loyal is the key to sustaining a TV series' long-term success.
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