Mercedes-Benz E-class replacement: three large screens, plug-in hybrid power, how do BMW and Audi respond?
The competition between traditional luxury brands has always been fierce, but it is also very stable, and the first-line camp has been dominated by Mercedes-Benz, BMW, and Audi. BBA has a layout in various market segments and competes. In the medium and large sedan market, although the Mercedes-Benz E-Class is much ahead of the BMW 5 Series this year, it has always been inferior to the Audi A6L. However, next, the Mercedes-Benz E-class is about to usher in a new generation, and the new model has been released, can the new car surpass the opponent accordingly?
Mercedes-Benz released the 11th-generation E-class long-wheelbase version, as a replacement model, the appearance of the new car has changed a lot. Among them, the appearance of the luxury version adopts the classic vertical design, and the larger grille is matched with three horizontal and one vertical grille, which fully demonstrates the luxury temperament of Mercedes-Benz. The sports version adopts a new bright star ring grille, and an LED light source is added to the starry grille, which is full of ritual after being lit. At the same time, whether it is a luxury version or a sports version, the new car uses new wave-shaped headlights, and the taillights have also been changed to a three-pointed star shape, which is very high-end and recognizable.
Mercedes-Benz's new E-Class cabin comfort has been significantly improved. First, the space is larger, the length, width and height of the new car are 5092mm, 1880mm, 1493mm, and the wheelbase reaches 3094mm, which is 15mm longer than the old model. For reference, public information shows that the wheelbase of BMW's replacement 5 Series is 2995mm. In this way, the space performance of the Mercedes-Benz E-Class long-wheelbase version should be better.
The second is the creation of a cockpit atmosphere, the new car is equipped with a 21-speaker 4D Berlin sound system, the front seats are equipped with 2 oscillators, and there are 64 colors of ambient lighting, and the audio-visual entertainment experience is luxurious and high-end. Third, the new car is equipped with more than 10 exclusive rear luxury comfort configurations in China, including power-adjustable rear seats that can be reclined 36 degrees, extended seat cushions, electrically adjustable leg rests, velvet headrests with neck heating function, etc., in short, the luxury and comfort are further improved.
Another highlight of Mercedes-Benz's replacement of the E-class is intelligence, the new car is equipped with a 14.4-inch central control screen and a 12.3-inch passenger screenMBUX super screen, as well as a 12.3-inch LCD instrument, the sense of science and technology is directly full. What's more important is that the new car also uses the Qualcomm Snapdragon 8295 chip for the first time, the computing power is 8 times that of the current mainstream 8155 chip, and it supports 5G, and the car machine system will naturally be more silky and smooth. In addition, the new E-Class is also equipped with the L2+ navigation assistance system, which realizes functions similar to the high-speed NGP of the new forces.
The new generation of E-class power has not yet been announced, as a reference, the overseas version of the model has five gasoline power configurations, including 2.0T low-power +48V mild hybrid, 2.0T high-power +48V mild hybrid, 3.0T +48V mild hybrid system and two plug-in hybrid models. However, there is a high probability that the domestic version of the model will only have 2.0T high and low power +48V mild hybrid options, and plug-in hybrid models will also be introduced into China, but if it is still a P2 configuration, it is estimated that it will be difficult to go.
Under the impact of electrification, BBA's three medium and large sedans can still maintain hot sales, which shows its strength. On the one hand, it is the brand power and reputation that have been formed for a long time. On the other hand, the three models understand domestic consumers very well, such as the Mercedes-Benz E-class replacement, in addition to lengthening the wheelbase again, it is also making a fuss in terms of intelligence and comfort, and even plug-in hybrid models will be introduced. Generally speaking, Mercedes-Benz's replacement of the E-class is still very fragrant, but the new car is on the market, it is difficult to have a discount in the short term, and the cost of buying a car is high.