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Changan Ford: The steady path of traditional brands in the new energy wave The rise of new energy vehicles is changing the face of the global automotive industry, but traditional brands such as Changan Ford are still loved by consumers. Especially in Chongqing, China, Changan Ford's models have always been a popular choice in the market. With the opening of the new flagship store in Science City, it shows the dealer's firm confidence in its market potential.
This new store in Laijiaqiao, Science City, has convenient transportation and is adjacent to Metro Line 1. Not only that, but the design style of the store is also eye-catching. Spacious and bright, the log decoration makes it feel comfortable and high-class. For car lovers, whether it is a family car or an adventure, you can experience the multiple charms of Ford here in advance.
The model display was also a highlight. Whether it's the Explorer series or the new generation Mondeo, Sharp L, EVOS or Ford Electric Horse, you'll find it all in the showroom. The explorer, in particular, offers consumers a variety of options for its off-road performance and luxury configuration.
In order to attract more consumers, Changan Ford has also introduced various preferential policies. The explorer car series has a car purchase gift package of up to 50,000 yuan; Ruijie L also has a family travel package of 30,000 yuan; The price of the new generation Mondeo has been significantly reduced, becoming the first choice for young consumers.
Not only that, but the prices of other models are quite competitive. For example, the terminal discounts of Ford Ruiji and EVOS exceed 20,000 yuan, making the entry price very attractive.
However, in the face of the impact of new energy vehicles, the traditional fuel vehicle market has indeed been challenged. Many brands are going through a difficult period of transformation. However, Changan Ford chose a different strategy. It does not simply pursue low prices, but adheres to the high-value product route. While ensuring sales, we also pay attention to product quality and brand image.
This persistence has allowed Changan Ford to gain a place in the market. And its success has also provided valuable experience and inspiration for other automotive companies. In today's continuous technological innovation, adhering to quality and value may be the right way to the future.
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