The Tokyo Motor Show Japanese brain hole is full of tricks, but unexpectedly was "killed" by BYD
It is not uncommon for Japanese automakers or related companies to sing down China's new energy vehicle industry, no, at a recent symposium, Sony Honda Tram President Kawanishi Izumi publicly threatened: "China's new energy vehicles have no technical surprises, only smartphone icons." ”
As soon as this remark came out, many Chinese netizens were not happy. Not to mention that Sony is still in the semi-smartphone stage, mobile phone software and hardware are crotch-pulling, has been marginalized in the mobile phone industry, may not even be able to play with the arrangement of smartphone icons. Moreover, after the joint venture between Sony and Honda, there is only one AFEELA model, and it is still far from mass production, of course, we can ignore these, as long as they are innovative enough, we should accept no less criticism.
If you don't look at the results, you can't help but be disappointed if you look at it seriously, and the innovation of AFEELA is that this car integrates Sony's entertainment functions such as movies, music and games. It turns out that their so-called "technical surprise" is only a arrangement of icons, in addition to a bunch of paid apps that cut leeks, and more like "TVs" than China's new energy vehicles, it really makes people see no new surprises.
Japanese big stage, you will come if you have talent
Speaking of which, it has to be mentioned that the 2023 Tokyo Motor Show that is being held in grand two days, as the saying goes, "do not steam steamed buns to fight for breath", Japanese car companies that have bet on small displacement, gasoline compression ignition, and hydrogen energy have found that these are not feasible, and discerning people can see that the electrification layout of Japanese has lagged behind a lot. However, they did not admit defeat, and in order to prove to the outside world that Japanese electrification is not far behind, they opened their brains at this Tokyo Motor Show and put all kinds of flower work in order.
It is reported that nearly 500 companies will participate in the 2023 Tokyo Motor Show, but foreign car brands in addition to BMW and Mercedes-Benz are only BYD, and the rest are almost all Japanese local companies, in other words, this is a free show specially opened for Japanese cars, "Japanese big stage, you can come if you have talent".
And Japanese car companies are also fully aware of this, "overtime" to do concept cars and PPT to fly.
For example, Toyota has brought a variety of electric concept cars at once, pure electric SUV FT-3e, Land Cruiser Se concept car and EPU pickup concept car, KAYOIBAKO electric van, focusing on a sense of mecha and futuristic, a little brain hole in innovation, but not much, compared to other Japanese brands or a little conservative. If you don't say that your eldest brother is still your eldest brother, you still know how to look at the "face" of the market.
On the other side, Nissan is a little more irritable, it brings Hyper Urban crossover, Hyper Adventure off-road vehicle, Hyper Tourer minivan and Hyper Punk compact car, four Hyper series concept cars, neat facets, sharp corners, closed and rigid front face, as if a second to the meta-universe created by Nissan, whether it can be mass-produced is another word, the spirit of innovation or courage is commendable.
In the Chinese market, frustrated Mazda and Mitsubishi also brought their own innovations, Mitsubishi released a pure electric crossover MPV, integrating the characteristics of MPV and SUV, like a super wrapped "daddy shoes".
Mazda sticks to the rotary engine and brings the new compact plug-in hybrid concept sports car Mazda lconic SP, which is less emaciated by traditional sports cars and looks more like a "hair steamed bun".
China's new energy vehicles, which have "no surprises", are very popular
Compared with the concept of Japanese car companies, the Chinese new energy vehicles that were ridiculed as "no surprises" are much more "simple", and the Chinese car companies that went to the Tokyo Motor Show this time are only BYD, focusing on a concept that does not play, only real cars. In addition to the Yuan Plus and Dolphin, which have been launched in Japan, it also brought the Denza D9, Looking Up U8, and Seal, with only 5 models in total. But unexpectedly, there was no technical surprise in China's new energy vehicles but unexpectedly popular, the booth was very popular, extremely hot, visitors have squeezed out the booth, occupying the aisle space, and the last time this grand occasion was at the Munich Motor Show not long ago, Chinese car brands participated in the exhibition.
Perhaps, Chuanfu Ge circled the exhibition hall of the Tokyo Motor Show twice and found that there was really nothing to "learn" and "communicate" about surprise technology, so he let the U8, which is positioned as a million-dollar car, perform a "U-turn in place" at the auto show, giving Japanese automakers a small lesson for free, redefining what is called technical surprise.
Having said that, this exhibition, BYD may be extremely remorseful, long known that the people of the island country are so "upright", so bring a few more models to let them see enough, the organizer may also be angry to crush the back groove, prepared for so long, but for China's new energy vehicles to make a wedding dress.
Maybe Japanese car companies don't know, PPT car building, concept car building and other games, China's new forces have played a few years ago, everyone also understands, the concept is one thing, whether it can be mass-produced is another matter, only brain hole, no strength support is simply a wasted effort. The Japanese desperately wanted to prove that they could still fight in the new energy era, but unexpectedly, the harder they worked, the more cowardly they became, and the harder they tried, the sadder they were.
Finally, regarding new energy technology, Japanese car companies should also learn to make some real surprises.