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- Source/007 of the financial community
- Author/007 of the financial world
Have you seen the diving events of the Asian Games just past? Someone slipped into the water, someone crunted and fried fish!
Accustomed to watching diving on the sports field, the big dive in the mobile phone circle Do you see too many splashes?
No, the annual Double 11 e-commerce Spring Festival Gala kicked off immediately, and major brands have also opened the warm-up, but some brands are really caught off guard, can't say it's hot, they're a little hot!
Duang, the king of Android machines, Samsung directly cut 3,000 yuan, and plunged into the pool...
No, Samsung you really come ah!?
01, Android machine emperor, normal diving?
To say that Samsung diving everyone has already seen strange, after all, the professional "diving master" of the machine circle, do not splash the starting point and do not stop!
However, this fierce son is afraid that he will not slap the pool dry, because the price reduction is Samsung's top flagship Galaxy S23 Ultra, which is the king of Android.
●Source: JD.com
In ordinary times, ordinary people have the opportunity to get started, they have to "admire", although no one usually cares, but when it "micro-service private visit", everyone calls it true fragrance...
Offer price 8999: E-waste, who buys who regrets
Subsidy to 7999: no one cares, stones are smashed into stagnant water
Subsidy to 6999: I'll see what's going on first
Now 5999: The heat has surpassed that of Xiaomi 14, running forward, rushing
……
The reason why people can't believe it is because this sale directly takes the goods from the official flagship store, not refurbished or second-hand, the main thing is a down-to-earth.
Even this once domestic market Android shoulder, has returned to the public field of vision, has become a hot topic of discussion.
Let consumers scratch their heads on the question of buying Huawei, Apple or Samsung.
●Source: Xiaohongshu netizens
To say that the most seriously injured is the starting party, whether it is for faith or experience, the annual "blockage" is that no matter how much you really love him, you can't stand it!
However, it is estimated that consumers have long been accustomed to diving is already the basis of Samsung mobile phones, and the rhythm now is that the first launch may pay attention to see if there are any hard dishes this year, and then jump directly to Double Ten repeatedly decided whether to buy or not.
This price reduction move, many people in the industry believe that this is a self-help move of Samsung mobile phones in the Chinese market, and some people believe that this is one of the strategies of Samsung mobile phones to compete with Apple in the global market.
How has Samsung been doing all these years away from the Chinese market?
02. Defeat China, the world's first?
Also as a foreign brand, every move of Apple's mobile phone is a hot event on the Internet and has won people's attention.
●Source: Internet
In contrast, it is thought that Samsung has withdrawn from the Chinese market, so that the annual "price plunge" can make people talk about it again, and most of the rest of the time is silent.
As for the reason, we are all familiar with it, and everything has to be blamed on the Note7 explosion that once banned Samsung by airlines.
What is more terrible than the battery explosion is that Samsung ushered in the explosion of public opinion and public relations disasters, and the incident of treating Chinese consumers differently made everyone see it in their eyes and remember it in their hearts.
So since then, Samsung's share of the Chinese market has fallen sharply, handed over the leading position in the domestic market, and has not returned to this day.
But even if it loses the Chinese market, Samsung is still the leader in the global mobile phone market. In the global mobile phone market report released last year, Samsung still ranks first in the world with a market share of 22%. In the first three quarters of this year, Samsung once again won the first place in global mobile phone sales, significantly ahead of other mobile phone brands.
Image source: Canalys
It also has to make people sigh that Samsung has a strong control in the field of mobile phones.
It can be said that in terms of products, Samsung has never lost, what really lost is contempt for consumers and regional culture.
So, in today's domestic market, what kind of people are still buying Samsung mobile phones?
First of all, the most important is Samsung's Galaxy S series, which has won many fans with its strong quality and brand power, and has always held the title of Android king.
Remember the stunning appearance of Samsung's curved screen at that time, which was really eye-catching, and it can be said that this series contributed countless black technologies to the field of mobile phones.
Secondly, the Samsung folding screen has a strong technical advantage, after all, in the screen, he has not been afraid of anyone!
But can Samsung regain the hearts and minds of domestic consumers?
03, Samsung, can you come back?
Today's market is turbulent, and it is so simple to change from Britney to Mrs. Cow, and it only takes a new favorite.
What's more, there are too many new lovers in the mobile phone market now, not to mention Samsung's direct opponents Huawei and Apple, Xiaomi, OnePlus, OV and other mobile phone brands have already divided the market clean.
What's more, Huawei has returned strongly and continues to be far ahead, and the two-person turnaround of Huawei and Apple in the domestic market seems to allow a third person to "intervene".
With this Galaxy S23 Ultra diving alone, I'm afraid it's just a moment of joy!
However, in this context, Samsung still set its ambitions in the Chinese market, and the method is also very simple, where to fall and where to get up, the first shot of "localized development".
● Source: Weibo @ China Samsung
Everyone doesn't know how you came here, but we know too well how you didn't, although a belated apology is less than grass, but it's better than nothing...
Combined with the domestic market, Samsung is doing these things: localized customization, consumer experience, channel optimization, partnership optimization, etc., the main thing is to coax consumers like a girlfriend.
In addition, marketing methods such as creating a smart ecology, empowering consumers' lives, pop-up shops, and micro-movies have been used all over again in an attempt to reconnect with consumers.
After all, the main thing is that the product can indeed fight, and technical advantages are the last word, so Samsung has always made domestic consumers itchy.
According to the latest news, Samsung plans to introduce comprehensive artificial intelligence technology in its upcoming flagship mobile phone Galaxy S24 series, aiming to become the most advanced artificial intelligence mobile phone on the market.
●Source: Internet
But can it squeeze the domestic market, I'm afraid there will be a big question mark?
Nowadays, not only to coax consumers, but also to confront other mobile phone brands, it seems that this is already an impossible task.
After all, the matter of breaking the mirror and reuniting is easy to say, but it is too difficult to do!
04. Conclusion
Samsung has reminded major brands with practical actions, that is, even if they do not follow the "customer is God" principle, do not treat "customers as fools", otherwise they will eventually be eaten back.
The BMW ice cream incident some time ago once again poked consumers, and everyone has seen the end of BMW, who dares to step on the thunder, dare to teach a good lesson to whom.
But then again, although it is gradually fading out of the consumer's vision in the Chinese market, I have to admit that Samsung mobile phones are still very capable of fighting, after all, the world's first is not given for nothing.
Therefore, the future of Samsung mobile phones is still worth looking forward to!
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