Today, China's automotive industry is in a critical period of deep change, on the one hand, the rise of new energy vehicles has become unstoppable, on the other hand, fierce price wars are also playing out wave after wave. There is no doubt that this is an era of uncertainty and opportunity.
As the so-called times create heroes, in order to meet the new historical period, many car companies have opened the road of change. Among them, Ford, which has been deeply engaged in the Chinese automobile market for many years, has created a new channel brand Ford Beyond, which will provide Chinese users with top-level outdoor off-road products and experiences, rich and diverse personalized modifications and global community experiences, create a one-stop outdoor off-road ecosystem, and allow Chinese users to immerse themselves in the wildest outdoor life.
The entry price is not higher than 160,000
Ranger opens pre-sale
As we all know, Ford's representative model is the pickup truck, as a long-established car brand originating from the United States, Ford's best-selling Ford F-150 series pickup truck model in the North American market still has a high degree of attention and loyal support in the Chinese market. Nowadays, with the country's policy on pickup trucks becoming more and more relaxed, China's pickup truck market has shown great potential and become the next wave of car companies to increase the blue ocean segment, so Ford introduced the F-150 Raptor's overseas brother, which is also known as the "Little Raptor" Ranger.
Ford Ranger was officially unveiled during this year's Chengdu Motor Show, and the pre-sale of the first version was launched at the same time, with a limited edition of 800 units and a pre-sale price of 269,800 yuan, and the new car will be launched within the year. It is reported that the price of the domestic Ranger entry-level version will not be higher than 160,000 yuan, which means that the price range of the car after listing will be comparable to a number of domestic pickup trucks such as the Great Wall Cannon and Changan Pioneer, and under the blessing of the brand halo, Uncle Che believes that Ranger obviously has a higher appeal for the majority of pickup enthusiasts.
Friends familiar with Ford's pickup products should know that Ranger has an excellent and brilliant record, the car has also been sold in the form of imports, after 5 generations of model evolution, more than 8 million units have been sold in more than 180 countries around the world, which can be described as a great achievement, and the high sales base is undoubtedly the best proof of its strength.
As a pioneer in Ford's development of the Chinese pickup truck market, Ford Ranger localization is naturally fully prepared. In order to cope with complex and changeable road conditions and outdoor off-road needs, Ranger is equipped with Ford's Golden Power 2.3T Ecoboost gasoline engine and Puma diesel 2.3T engine two power systems, its maximum output is 238 hp and 186 hp, peak torque is 450 Nm and 470 Nm, respectively, and the transmission system is equipped with 8AT gearbox as standard. In addition, the car also has EMOD intelligent full-time four-wheel drive system + front and rear two differential locks. Through the above information, it is not difficult to see that Ranger's power performance and off-road strength are outstanding, and the hardcore equipment is directly full, which can undoubtedly make it better meet off-road players.
At the same time, the first version of the Ranger 1st Edition unveiled at the 2023 Chengdu Motor Show also has many off-road packages, such as front and rear steel bumpers and chassis armor, and the original factory has provided winches, wading throat air intakes, etc. While helping the majority of car owners save the cost of subsequent modification, it also further improves the cross-country ability of the whole vehicle. In addition, the quality and durability of original parts make self-modified parts incomparable, and it also avoids the problem of annual inspection of car licenses.
The first indulgence space landed in Chongqing
With the successful landing of the domestic Ranger, Ford's new channel brand Ford Beyond has accelerated the upgrading and landing of channel construction while improving the product matrix. This past October 10, the world's first Ford Beyond Ford Vertical Space held a grand opening ceremony in Chongqing, marking the beginning of a new chapter for Ford Vertical in the Chinese market.
In the eyes of the uncle, Ford Beyond is more like an exclusive space for outdoor off-road life enthusiasts, which is designed by Ford's global team to provide outdoor off-road enthusiasts with top-quality outdoor off-road products and experiences, a variety of personalized modifications and global community experiences. Its interior planning and layout is different from that of traditional 4S stores, and the entire indulgence space is made of natural elements common in off-road experiences such as wood and stone, giving people the feeling of being in a vast world. In addition, the store also has a car exhibition area, a new car delivery area and a maintenance area, and is equipped with an exclusive modification and customization area, a lifestyle boutique area and a community communication area.
In terms of customized modification that many off-road players pay attention to, Indulge Space provides 200+ official and third-party modification accessories for users to choose, all pre-sale official modification parts are recorded, everyone can drive on the road with confidence, and enjoy the original factory warranty, users can show the actual modification effect of the vehicle in the store or outside the store. It can be said that the moment users step into the indulgence space, a new lifestyle is opened.
According to the brand plan, Ford Beyond will build more than 200 experience stores in major cities and regions across the country from October this year. In addition, the Indulge Space will connect to the global community experience, creating 24 official experience routes, and 2,400 professional experience activities will be carried out nationwide every year. Have you heard of such a brand that really plays with users?
Uncle Che concluded
At present, Ford has successfully attracted the attention of many domestic off-road players by creating a new channel brand Ford Beyond. In the future development, Ford will continue to cultivate the Chinese market and bring more high-quality automotive products and services to Chinese consumers, and let's wait and see.