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Description: In the previous years, Double 11 has been a "carnival" in the e-commerce industry, and major e-commerce platforms will launch shocking promotional activities, attracting a large number of consumers' attention. However, today's Double 11 has exposed three big news in a row, which is surprising. This means that the e-commerce industry will usher in a profound change, what will the future look like?
Double 11 is the "Spring Festival" of the e-commerce industry, and the annual promotion makes all e-commerce platforms full of expectations and uncertainty. Although the e-commerce war of Double 11 has already begun, there are still many unexpected situations.
Today, Double 11 exposed three big news in succession, which is surprising. The first news is that Alibaba Group announced that it will no longer publish global transaction volume data. As soon as this news came out, it immediately attracted the attention and heated discussion of all parties. In the past, during Double 11, Alibaba would always publish global transaction volume data to show its huge market share and strength. But this year, Alibaba's approach has been different. This leaves the outside world with big questions, what is Alibaba thinking?
The second news is that JD.com announced that it will raise the price of some goods. The news came as a surprise. Because of the previous Double 11, JD.com has always occupied a large market share with price advantages, and has always broken through with price wars. But this time, JD.com chose to raise the price, why?
The third news is that Pinduoduo announced that it will no longer participate in the Double 11 event this year. This news is even more surprising. Because in the past few years, Pinduoduo has been participating in the Double 11 event, and has always occupied a large market share, attracting a large number of price-sensitive consumers under the positioning of "low price and high quality". However, this year, Pinduoduo chose to withdraw from Double 11, what is the consideration?
As soon as these three big news came out, they immediately attracted the attention and speculation of all parties. The e-commerce industry has undergone profound changes again, what will the future look like?
First, Alibaba no longer publishes global transaction volume data, which may be to avoid being questioned by the outside world about its monopoly position and reduce its regulatory pressure. In addition, as the e-commerce industry matures and consumers demand more and more quality and service, Alibaba may gradually abandon the strategy of expanding market share and focus more on improving its own services and quality.
Second, JD.com's price increase may be to shift its positioning to improve quality and service and enter the higher-end consumer market. In this way, it can also better distinguish itself from Alibaba and Pinduoduo and form its own competitive advantage.
Finally, Pinduoduo's withdrawal from the Double 11 event may be to avoid price wars with other e-commerce platforms and pay more attention to its own quality and service, which is also a manifestation of entering the high-end market.
In short, the e-commerce industry is undergoing profound changes. E-commerce platforms need to think about how to improve their own services and quality, and consumers also need to make more rational consumption decisions, so as to achieve the healthy development and sustainable development of the industry.