On October 25, the 47th Tokyo Motor Show (renamed Japan Mobility Show in 2023) officially opened at Tokyo Big Sight, and BYD brought five new energy models and core technologies to the show, becoming the first Chinese car company in history to participate in the show, showing the power of Chinese brands to the world and accelerating the pace of internationalization.
BYD was unveiled at the 2023 Tokyo Motor Show
At the press conference, BYD unveiled its pure electric coupe "Seal" and announced that the model will be launched in Japan in the spring of 2024. As BYD's million-level high-end new energy vehicle brand, Yangwang also made its debut at overseas auto shows, and its first model, the U8, demonstrated the "U-turn in place" function live, and became the focus of the audience with its disruptive technology and performance. In addition, BYD's Denza brand also exhibited its first luxury MPV D9, attracting many exhibitors to stop and experience.
BYD Seal unveiled
Look up to the U8 and Denza D9 unveiled
Liu Xueliang, General Manager of BYD's Asia Pacific Automotive Sales Division, said: "Over the past 28 years, BYD has always adhered to scientific and technological innovation as the driving force and green dreams as its original intention, and constantly strived to achieve the harmony and unity of lifestyle diversity and natural environment. With the support of Japanese consumers, we will be committed to the promotion of electric vehicle technology and products to help electric vehicles become an indispensable green travel choice for the public. ”
Atsuki Tofukuji, General Manager of BYD AUTO JAPAN Co., Ltd., introduced several blockbuster models and said, "BYD brought a number of models to the Tokyo Motor Show and brought leading electric vehicle technology to actively empower Japan's electrification transformation. ”
Second from left: Wang Chuanfu, Chairman and President of BYD Group; Second from right: Liu Xueliang, General Manager of BYD's Asia-Pacific Automotive Sales Division; First from left: Li Yunfei, General Manager of BYD's Brand and Public Relations Department; First from right: Atsuki Tofukuji, General Manager of BYD AUTO JAPAN Co., Ltd
On the same day, Japan's "Drift King", the protagonist of "Head Text D" Fujiwara Takumi prototype, and the runner-up driver of the 24 Hours of Le Mans Endurance Race Keiichi Tsuchiya were also invited to visit the booth to interact with the audience.
In July 2022, BYD officially entered the Japanese passenger car market, and has opened 15 stores across Japan, covering Tokyo, Osaka, Yokohama, Nagoya, Fukuoka and other cities, narrowing the distance with consumers by creating a personalized and convenient consumer experience. BYD plans to open 100 stores in Japan by the end of 2025 with local high-quality dealers and partners to meet the increased demand of local consumers for new energy vehicles.
As of September 2023, BYD's cumulative sales of new energy vehicles have exceeded 5.4 million units, covering more than 70 countries and regions and more than 400 cities on six continents, and its globalization strategy is steadily advancing. In the future, BYD will continue to use technological innovation to meet people's yearning for a better life, provide unique travel experience for Japanese and global consumers through safer, smarter and more efficient new energy products and technologies, and contribute to global sustainable development.