According to BYD's latest sales data, the BYD Song PLUS Champion Edition continued its strong performance, with a total of 40,165 units sold in September, a year-on-year increase of 15.6%. Among them, 30,093 DM-i models and 10,072 EV models were sold. Among them, the DM-i model won the sales championship of plug-in hybrid SUV for 28 consecutive months, and continued to maintain its championship position.
The hot sales potential continues, leading the development trend of the SUV market
Since its launch in March 2021, the Song PLUS has become the fastest new energy SUV model for Chinese brands to achieve sales of 500,000 units in less than two years. After the launch of the Song PLUS Champion Edition in June 2023, sales continued to rise, with sales exceeding 130,000 units in only four months, and winning the 150,000-200,000 SUV sales championship from June to August, further consolidating the mainstream SUV market structure and reshaping the industry value benchmark again.
From the industry level, as a pioneer, Song PLUS has opened up a new direction and path for Chinese brands to break through. In the past two years, with Song PLUS as the benchmark, more and more self-owned brand plug-in hybrid and pure electric SUVs have entered the market, achieving good results and jointly accelerating the process of new energy in the SUV market. More importantly, the Song PLUS Champion Edition has raised the value benchmark of new energy SUVs again through the advancement of the full-dimensional product strength of all models, and firmly grasped the development direction of the industry in the mainstream direction that users really need, shaping a positive and positive industry development pattern.
Pay attention to the real needs of users and continue to create high-value product experiences
The champion status is inseparable from advanced core technology and attention to the real needs of users and continuous thinking, first of all, Song PLUS has the advantages of DM-i super hybrid core technology, bringing high-value product experience. Secondly, Song PLUS has a huge user group that continues to grow, and it also provides massive feedback for BYD's continuous evolution of products, so that product advancement always revolves around the real demands of users.
In terms of the cruising range that users pay the most attention to, the Song PLUS DM-i Champion Edition increases the starting pure electric range to 110km (NEDC working conditions), allowing users to enjoy the free travel experience of "oil and electricity" with a lower threshold. According to the feedback of more than 500,000 users, the Song PLUS Champion Edition also provides a 150KM version of the model, which has a pure electric cruising range more suitable for users' travel scenarios, and is equipped with many comfort and convenience configurations such as FSD frequency variable damping shock absorber and VTOL mobile power station that supports up to 6kW, bringing users more high-value product experience. The cruising range of the Song PLUS EV Champion Edition has been upgraded to 520km and 605km (CLTC condition), and through the application of core technologies such as the eight-in-one electric drive system and the wide temperature range heat pump system, the cruising range and the use experience in low temperature conditions have been optimized, covering more car scenarios.
The accurate upgrade of the champion model is the result of mastering the core technology and listening to the real needs of users, and has upgraded the core product strength in an all-round way. In terms of design, the Song PLUS Champion Edition is based on the design concept of marine aesthetics, and two new body colors are added in azure and blue to meet the aesthetic needs of more young consumers, and the layout of the central control of the heart of the ocean in the car is more exquisite, compact and convenient. In terms of configuration, the Song PLUS Champion Edition is equipped with DiLink intelligent network connection system, APA automatic parking, dual 15W mobile phone wireless charging, INFINITY audio and other rich configurations, which greatly enhances the user's value perception of mainstream SUVs.
Now the sales of the Song PLUS Champion Edition are rising, and the sales volume in September exceeded 40,000 units, which once again confirms the accurate grasp of the increasing needs of users of the Champion Edition.
Brief summary:
From mastering the core technology, to redefining the value experience of mainstream SUVs, to continuing to sell to form scale effects, and finally becoming the pioneer in defining the value of mainstream SUV products, the success of the Song PLUS series is the inevitable result of continuous attention and thinking about user needs, and then redefining the value benchmark of new energy SUVs, continuing to guide the industry to move forward in the mainstream development direction, while leading the new energy of the mainstream SUV market and the process of upward breakthrough of Chinese brands.