The author | Xie Minghong
Editor| Li Chunhui
"Happy Base Camp" is going to stop broadcasting?
Like many "xx comprehensive N generation stopped broadcasting", it is a false alarm. The Q4 program list recently released by Hunan Satellite TV broke the doubts during the National Day period, not to stop broadcasting but to revise the version. Seriously, a longevity show like Kuaiben is almost a landmark in the content world, and even if you don't watch it earlier, you hope it will always be there.
"Upgrade and redesign, update, concentrate on innovation, and create a new theme of positive and healthy, value-oriented, and the people are more popular with high-quality variety shows." Although I still don't understand what I'm going to change to, I support it.
After all, "Fast Book" has become synonymous with "traffic star over the family". Fans shouted "brother, brother" offstage, and He Jiong began to take turns answering questions according to the degree of popularity cue stars. If it wasn't red enough, stand aside as soon as possible. Specifically, you can refer to the cold reception of Gong Jun, who was on the fast book for the first time in May 2020, and the enthusiasm of the crew of "Mountain and River Order" after a year.
"Fast Book" entered the "silly music era" early. The words of the characters on the stage focused on mutual ridicule and scandal, and the value space was squeezed almost nothing. After the crazy Sister Xie Na left her comfort zone, she was repeatedly criticized for her poor professional skills. Haitao and Wu Xin were forced to pretend to be fools for many years, and went out to participate in other variety shows that not only behaved normally but also thief essence, which can be seen that it is just for the sake of iron rice bowl Taoguang to raise obscurity.
But the problem is that the audience is not stupid. In previous years, the ratings that could easily break 1 have become the untouchable ceiling of "Fast Book". On September 25, it fell through the center of the earth, ranking 57th in the whole network! The most embarrassing thing is that Xie Na returned to that issue, the ratings did not rise but fell, and the warm moment arranged by the program group Xie Na began to lyrically, at this time 70% of the audience chose not to watch anymore.
If you are pretentious, I will rest. The post-emotional era rolls in, and the way "Fast Ben" sells laughter and tears seems too clumsy. When everyone's patience is exhausted, the emotions are completely exhausted, and only the tired empty shell is left, leaving the "Fast Book" with few chances of rebirth.
<h1 class="pgc-h-arrow-right" data-track="10" > He Jiong Li Xiang, can not be imitated</h1>
Back at the end of the last century, on the evening of July 11, 1997, the first issue of "Happy Base Camp" was officially launched. The previous plot of the drama is: The first four samples of "Fast Book" have not been reviewed, and the fifth time producer Wang Bingwen signed a military order, and if it is not passed, it will be automatically replaced.
Fortunately, the sample passed smoothly. The female host is Li Xiang, and the male host is Li Bing, who is rarely remembered today. Prior to this, Li Xiang was the host of Hunan TV's "Evening News" and "Lights Out", and the appearance of "Fast Book" completely changed the trajectory of her life. Her lively and generous hosting style made her a hot variety show host of that era.
At that time, Li Xiang also partnered with the male host Haibo, and in 1998, Haibo left, and He Jiong, who was temporarily replaced, began to form a golden boy and jade girl CP with Li Xiang. If Ni Ping and Zhao Zhongxiang of the Spring Festival Gala are the first pair of gala hosts CP, then Li Xiang and He Jiong are definitely the grandfathers of the variety show host CP.
Looking back at the 315 party of "Fast Book" in 1998, we can know how tacit the two have. "I am Li Xiang, and standing next to me is CCTV host He Jiong." "Eh, I think there may be a little bit of misunderstanding here, many people say that I am a CCTV host, but my official profession is actually a teacher of the Arabic Department of Beijing Foreign Chinese University." "A~Rabo language?" "A ~ Rabo language, as for such a question? But TV hosting can be said to be an amateur profession, why do you take it out today, because 315 is coming soon, I am afraid of being faked! ”
Li Xiang immediately raised his fist and smashed it at He Jiong: "Afraid that I will hit you?" He Jiong fell into his fist and pretended to be hit. It seems very simple, but in that era when variety shows were rare and most of the shows were sitting in danger, this cuteness was really rare.
There were many imitators at that time, but they only got their form and did not get their gods. Beijing Station's "Happy Story" made Cheng Qian do the same thing as He Jiong at the age of 40, which seemed to be not right. Female partner Liu Zi is also out of tune with him and is often interjected, the only thing that is not interfered with by the other party is: "Please don't forget to call our hotline." ”
In addition to the emergence of Li Xianghe Jiong, another secret of the popularity of "Fast Ben" is model innovation. In the early days, it was a variety show mode + star interview, and gradually changed to a game entertainment mode. The first three episodes were the groping period of "Fast Book", which was still like a party. The show has cross-talk sketches and songs and dances, interspersed with games to invite guests to interact, and at the end, all the participants sang on stage.
The early action games of "Fast Book" include "Happy Balance", "Happy Swing", "Tiger Mouth Escape", similar to the outdoor falling water program of the current local station; the knowledge game has more highlights, "Wonderful Two Choice One", "Piggy Question and Answer", "Danger Zone" and other projects are to pay attention to common sense, and the other is to join the punishment device. The development of "IQ Unlimited" has set off a wave of national puzzle programs.
The advantage of focusing on common sense rather than professionalism is that answering incorrectly is not embarrassing but fun. For example, "The author of "The Tale of the West Chamber" is Tang Xianzu or Wang Shifu" there is no "drink water before bathing or after washing and drinking water", and the former will be ridiculed for having no knowledge, and the latter will be mocked for not having knowledge, and the latter's image is not damaged.
<h1 class="pgc-h-arrow-right" data-track="41" > from the Iron Triangle to the Five-Man Family</h1>
In the early days, "Fast Book" had an exterior, and since 2000, Li Weijia, who originally hosted "Fashion Communication", joined "Happy Base Camp" as a location host and began to shoot location films. In October of the same year, Xie Na also appeared on the show under the stage name "Leaf".
In 2001, the show led the audience back on the Long March, and in 2002, the "Happy Journey" became a complete outdoor show, dissolving the stage concept. At that time, the revision of "Fast Book" can be described as a big knife and a big axe, and it also led to the great development of the surrounding commercial value. A set of amazing data: After the end of the "Fast Book" Phoenix Happy Tour, The tourism revenue of Phoenix County soared from 1.5 million yuan in 2001 to 14.6 million yuan in 2002.
Li Weijia entered the game and was recommended by He Jiong, a story that was discussed in detail in the final issue of "Please, please, the refrigerator boom season". In 2000, He Jiong wrote "How to Be Happy", and there were also a number of fashionable and sexy photo albums with Vega. In short, the friendship of three people is not crowded. Li Xiang mastered the big process, He Jiong engaged in the atmosphere, Wei Jia did the exterior, and the "Fast Iron Triangle" was officially born.
In 2004, Li Xiang left "Fast Book", and Xie Na went in and out several times, resulting in a period of time when the show was hosted only by He Jiong and Li Weijia. At the peak of his career, Li Xiang pursued happiness to the left and married Li Houlin, who had known him for only one month and three days. Xie Na, who has played enough of the handmaiden, pursues a career to the right, and excavates the talent of hosting with the help of He Jiong. Between the left and the right, the basic disk of fast ben for more than ten years is directly demarcated - He Li Xie is the mainstay, and Haitao and Wu Xin are the background board.
The quick-book elimination match of that year was simply the forerunner of abuse fans. In 2005, on the 8th anniversary of the show, the aftermath of Li Xiang's departure has not yet subsided, and He Jiong, Xie Na, and Li Weijia will accept the vote of the audience to decide to stay. Each issue of the single host accepts the vote, in this pure test of skill and control of the arena, only He Jiong left the other two to be eliminated.
The shiny new anchors who opened in 2006 sent the champions and runners-up Du Haitao and Wu Xin to "Fast Book". Zhang Peng, the third runner-up of that year, and the comprehensive image of the fifth side strategy are stronger than those of Du Wu, but they are also down from round after round, and we are not worthy. It was only when Du Haitao, Wu Xin, xie na, Li Weijia, and He Jiong formed a five-person group with the returning Xie Na, Li Weijia, and He Jiong, that they seemed to have lost the ability to preside.
In fact, when a person is PUA for a long time, they can even develop Stockholm syndrome. On the 15th anniversary of "Fast Book", Du Haitao was asked what he thought of being always stepped on in the show: "If I can, I am willing to be stepped on to the age of 50!" ”
Although the "Fast Book" in this period has a trend of who is popular and who invites whom, it can still produce some true feelings. For example, in the December 13, 2014 issue, Wei Chen lost the game and asked to connect his first love girlfriend, and choked up on the spot. In the July 7, 2012 issue, the combined Argylia SA tearful eyes were confused.
Among the sub-genres of problem games, word games, guessing games, spectacle and privacy games, sports games, performance games, communication games, etc., the "performance games" of "Fast Book" occupy an increasing proportion. Called performance, it is actually an exclusive idol service customized for fans, regardless of whether it is making memes or strange actions, the entertainment function of "Fast Book" itself has been ceded.
<h1 class="pgc-h-arrow-right" data-track="40" > fast and flow, "sharing happiness and suffering"</h1>
Please be the most popular star and play the most silly game. At first, this model was actually a mutual fulfillment of "Fast Book" and traffic. For example, on May 31, 2014, the show invited TFboys and won the first place in the ratings of the same period.
Although before the broadcast, this team of post-00s group has become a little famous, but after the broadcast of the term TFboys in the Baidu index increased by more than 10 times. "Fast Ben" has some authoritative tone for the introduction of the group: "When you are still immersed in the bombardment of Korean boy bands, Korean drama Oba, and K-pop stars in turn, a domestic original Zhengtai group is sweeping the eyes of the whole Chinese with lightning speed, they are TFboys." ”
In 2019, when the crew of "Chen Qingling" was on "Happy Base Camp", the scalper ticket price directly rushed to 12,000 yuan, comparable to the concert level. Teacher He was like a wedding host, first of all, he wanted to promote and suppress first: "Wang Yibo and Xiao Zhan, the relationship between the two of them is very bad, that is, from the beginning to the end." The subsequent opening dance and chorus session are the material that "Bojun Yixiao" fans often reminisce at midnight.
But after a long time of heat, it suffered from it. In recent years, "Fast Book" has often given people a vague look. Fans remember those famous business scenes firmly, but when they asked what the theme of the show was, they shook their heads and didn't know. Of course, there is also the saying of "zero film remuneration, fast book", which also promotes the laziness of "Fast Book" to eat the old book.
From "Sorry to let go" to "Stand up for friends". "Fast Book" actually felt the crisis of the backwardness of the personnel solidification model, so it launched a self-help attempt in all aspects. In 2017, the "let one let" divide the guests into two groups of PK, and the 2020 "stand firm" selection of residents with a sense of variety. After Xie Na left this year, Zhang Yuqi and Ding Chengxin joined and formed a 3-month happy limited group.
Xie Na leaves and returns, revealing that she is not so important to The Fast Book. The pixel stage design, the new theme song, and the faceless PD characters can't give people a sense of new life. Attentive viewers may also find that the show abandons the green stroke subtitles that have not changed for many years. But these minor changes did not touch the foundation of the aging of the show, and the loss of "Fast Book" was the loss of the wind direction.
In the past, it was a bridgehead for K-pop and Nichi-liu culture, and it once brought fresh trend information to domestic audiences. Nowadays, it is a porter of traffic, and it does not bring superfluous emotions except for the powder. Whether it is pure happiness or the happiness brought by touching, it is only a short experience, and the non-authentic "post-emotion" cannot go into the heart to become a real pleasure and precipitate.
From the leader of the variety show model to the exhibition stand of traffic and now it is difficult to break 1 in ratings, the aging of "Fast Book" seems to be irreversible. Operational success over time will be overshadowed or marginalized by the constant emergence of alternative products.
"If you're happy, watch Happy Base Camp." If you are not happy, watch "Happy Base Camp" even more. This was once a cliché that both He Jiong and Xie Na loved to say. The real problem is that what the viewer "gets" in the landscape world will gradually fade with the end of a cultural product, and nothing will be left. This issue of CP is very hot I like, the next issue is not more hot how to maintain my like?