It coincides with the day of Chongyang's ascent of heights, and it is the time when the crab yellow is fragrant. On October 23rd, the 2023 "Su You Qianxiang Overlord Crab" Chongyang Festival Jingdong Special Promotion Conference and Rural Revitalization Group Purchase Festival was successfully held in Beijing.
Yao Yanzhong, Senior Vice President of Jingdong Group and President of JD Retail Supermarket Business Group, Chen Lei, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Hubin New Area of Suqian City, Guo Tao, Vice President of JD.com, Li Changming, General Manager of JD Daojia, Jin Jishou, General Manager of JD Retail Fresh Business Department, Nie Xiuping, Deputy Director of the Agricultural Professional Committee of Beijing Technology Market Association, and Qian Xiaohong, Chairman of Jiangsu Suyou Qianxiang Brand Operation Management Co., Ltd. attended the event and jointly launched the "Rural Revitalization Group Purchase Festival".
Yao Yanzhong said in his speech that Suqian is the second largest producer of hairy crabs in the mainland, and "Suyou Qianxiang Overlord Crab" has the best quality. Jingdong and the relevant departments of Suqian City jointly built the "King Crab" commodity standard and traceability system, applied its own supply chain capabilities to all aspects of the production and sales of "King Crab", established a production area collaborative warehouse in Suqian, and used the method of direct source to deliver freshly caught "King Crab" to the tables of hundreds of millions of consumers in the first time. This year, JD.com will further tilt the flow and resource investment towards high-quality agricultural products, and through measures such as "tens of billions of subsidies" and "traceability live broadcast", more consumers can enjoy the delicacy of "king crab" at more affordable prices and better services, thereby driving more farmers to increase income and become rich.
At the promotion meeting, Chen Lei, on behalf of the Party Working Committee and Management Committee of Hubin New Area, expressed his heartfelt thanks to all the guests who participated in this event. He introduced that Hubin New Area is the most distinctive urban plate in the downtown area of Suqian, and has successfully created a national tourist resort this year. The ancient Yellow River and the Beijing-Hangzhou Grand Canal pass through the ancient Yellow River, surrounded by 400 square kilometers of Luoma Lake, the water quality has reached the national second-class standard, and it has nearly 100,000 mu of aquaculture area. In recent years, Hubin New Area has vigorously developed an efficient ecological aquaculture industry based on high-quality river crabs around the goal of "10 billion-level ecological river crab industry" in Suqian City, and focused on building an agricultural product brand of "Suyou Qianxiang King Crab", with annual sales of more than 1 billion yuan.
Chen Lei said that Jingdong Group has a long-standing relationship with Hubin and has a deep friendship. In 2012, JD Cloud East China Data Center landed in Lakeside as the first cooperation project, and in the past 11 years, the two sides have continuously increased the scale of cooperation in digital economy and other fields, up to now, there have been more than 10 cooperation projects, with a total investment of more than 20 billion yuan; In 2021, the first "Chongyang Festival, Taste King Crab" Rural Revitalization Group Purchase Festival was jointly held; In the 2022 Spring Festival Gala, Jingdong and CCTV jointly created the Suqian overlord crab explosive product, allowing the overlord crab to go from the Spring Festival Gala stage to thousands of households. Today, Hubin and Jingdong Group have joined hands again to hold the 2023 "Su You Qianxiang Overlord Crab" Chongyang Festival Jingdong Special Promotion Conference and Rural Revitalization Group Purchase Festival, aiming to expand the marketing channels of Lakeside Agricultural Products with the help of the online sales advantages of the Jingdong platform, help the brand construction of "Overlord Crab", and add bricks and tiles to drive the masses to increase income and become rich, and to develop and expand lakeside characteristic industries.
During the event, Qian Xiaohong made a special promotion of "Su You Qianxiang Overlord Crab". After the promotion meeting, the participating leaders inspected the exhibition and sales site of "Su You Qianxiang Overlord Crab".
It is understood that this event is hosted by the Management Committee of Hubin New Area of Suqian City and Jingdong Retail, and organized by Jingdong Fresh, Suqian Luomahu Aquatic Products Group, and Jiangsu Suyou Qianxiang Brand Operation Management Co., Ltd., aiming to use the platform power of Jingdong Group to strengthen quality, expand increments, promote cooperation and seek development, let "small crabs" leverage "big industries", promote local economic development, drive the masses to increase income and become rich, and jointly do a good job in comprehensively promoting rural revitalization!
Responsible personnel of Hubin New Area and relevant departments of Jingdong Group attended the event.